Episodes

  • From WFU: 🦾 Rise of the (stupid) machines
    Jan 28 2025

    Are you farming more and more of your daily job out to AI, only to realize you're spending more time than before just holding its hand?

    ...no? Well, then you haven't quite fucked up like we have.

    In this episode we talk about our journeys through the AI revolution:

    00:00:00 - Intro

    00:03:07 - The farmer’s mentality and AI reliance

    00:03:51 - Blind trust in AI and its risks

    00:04:52 - AI-generated emails: Overkill or useful?

    00:06:17 - Lazy habits and losing the spark in CS

    00:08:16 - Correcting AI: A time sink or necessary evil?

    00:09:11 - Striking a balance: Creativity vs. automation

    00:11:00 - The myth of the perfect CSM

    00:14:49 - Personalizing customer interactions with AI

    00:17:05 - Handwritten notes and meaningful gestures

    00:19:37 - Rethinking customer engagement strategies

    00:22:15 - Direct meeting invites: Bold or intrusive?

    00:24:23 - Non-responders and alternative approaches

    00:27:03 - Bye bye!


    And hey, we want to hear from you! What topics do you want us to tackle next? Reach out and let us know. Remember, we’re here to share how We Fucked Up So You Don’t Have To.

    Reach out to Melanie: https://www.linkedin.com/in/melanie-faye/

    Reach out to Stino: https://www.linkedin.com/in/stijn-smet-%F0%9F%90%B3-330435a9/

    Sign up for the Lifetime Value newsletter: https://lifetimevalue.link/subscribe

    Mentioned in this episode:

    LTV Shop

    Segment

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    31 mins
  • Are you leadership material? | #7
    Dec 24 2024

    Getting promoted into leadership is still the ultimate goal for most. Kristi and Stino challenge the notion and, if you're still interested, tell you what to look out for.

    Subscribe to the Lifetime Value newsletter: https://lifetimevalue.link/subscribe


    ⏱️ Timestamps:

    00:00 - A blonde debut

    01:57 - Climbing the CS ladder

    02:30 - Finding your “why” in leadership

    04:00 - Managing expectations upfront

    06:16 - Organizational philosophy on CS

    08:01 - Asking for support as a leader

    09:14 - Realistic targets and KPIs

    11:43 - Knowing the team dynamics

    13:28 - Investing in leadership development

    16:08 - Product innovation and customer value

    18:47 - Wrapping up 2024 and looking ahead


    📺 Lifetime Value: Your Destination for GTM content

    https://www.lifetimevaluemedia.com


    💁‍♀️💁‍♂️ Connect with the hosts:

    Kristi Faltorusso's LinkedIn: https://www.linkedin.com/in/kristiserrano/

    Kristi's website: https://www.kristifaltorusso.com/

    Stijn "Stino" Smet's LinkedIn: https://www.linkedin.com/in/stijn-smet-%F0%9F%90%B3-330435a9/


    Key topics: leadership, career journey, management, new leader, promotion

    Mentioned in this episode:

    LTV Shop

    The Segment

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    22 mins
  • Rediscover your CREATIVITY | #6
    Dec 10 2024

    You can't always get what you want. And when it comes to CSMing, that almost always means...data worth a damn.

    Kristi and Stino share tactics for FIGHTING for better data or, in lieu of that, how to still get your point across without it.

    Subscribe to the Lifetime Value newsletter: https://lifetimevalue.link/subscribe


    ⏱️ Timestamps:

    00:00:00 - Intro

    00:00:55 - Gratitude for 2024’s challenges

    00:02:38 - Myriam's dilemma: CS without data

    00:04:35 - Leveraging customer conversations

    00:06:00 - Inviting others into CS calls

    00:08:30 - Creativity in data collection

    00:10:00 - Building trust in your data

    00:12:55 - Emotional breakdowns in leadership

    00:16:38 - Back to basics with Excel

    00:18:51 - Identifying the right metrics


    📺 Lifetime Value: Your Destination for GTM content

    https://www.lifetimevaluemedia.com


    💁‍♀️💁‍♂️ Connect with the hosts:

    Kristi Faltorusso's LinkedIn: https://www.linkedin.com/in/kristiserrano/

    Kristi's website: https://www.kristifaltorusso.com/

    Stijn "Stino" Smet's LinkedIn: https://www.linkedin.com/in/stijn-smet-%F0%9F%90%B3-330435a9/


    Key topics: data, creativity, microsoft excel

    Mentioned in this episode:

    LTV Shop

    The Segment

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    22 mins
  • Data, not drama | #5
    Nov 26 2024

    It's inevitable that you'll feel overwhelmed in your job.

    Kristi and Stino give advice on how to discuss it with your manager.

    Subscribe to the Lifetime Value newsletter: https://lifetimevalue.link/subscribe

    ⏱️ Timestamps:

    00:00:00 - Intro

    00:01:48 - Overwhelmed in the workplace

    00:02:46 - Emotional vs. data-driven conversations

    00:06:26 - Turning stress into actionable insights

    00:09:25 - Crafting business-focused recommendations

    00:11:43 - Handling emotions during tough discussions

    00:12:06 - Unique stress relief methods

    00:12:47 - Empowering the first conversation

    00:13:30 - Cliffhanger!


    📺 Lifetime Value: Your Destination for GTM content

    https://www.lifetimevaluemedia.com


    💁‍♀️💁‍♂️ Connect with the hosts:

    Kristi Faltorusso's LinkedIn: https://www.linkedin.com/in/kristiserrano/

    Kristi's website: https://www.kristifaltorusso.com/

    Stijn "Stino" Smet's LinkedIn: https://www.linkedin.com/in/stijn-smet-%F0%9F%90%B3-330435a9/


    Key topics: data

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    14 mins
  • Master negotiations by mastering the preparation | #4
    Nov 12 2024

    Renewal negotiations have the potential to get out of hand.

    Kristi and Stino give their best tips for preventing things going sideways.

    Subscribe to the Lifetime Value newsletter: https://lifetimevalue.link/subscribe

    ⏱️ Timestamps:

    00:00:00 - Intro

    00:02:33 - Setting up multi-year contracts for enterprises

    00:05:30 - Budget planning timing and negotiation

    00:08:45 - Streamlining renewals: lessons from big firms

    00:12:17 - Common pitfalls in enterprise renewals

    00:15:06 - Role of value and pricing in negotiations

    00:18:21 - Pre-negotiated clauses to save time

    00:22:33 - Early alignment with sales and budgeting

    00:26:10 - Preventing extended negotiation cycles


    📺 Lifetime Value: Your Destination for GTM content

    https://www.lifetimevaluemedia.com


    💁‍♀️💁‍♂️ Connect with the hosts:

    Kristi Faltorusso's LinkedIn: https://www.linkedin.com/in/kristiserrano/

    Kristi's website: https://www.kristifaltorusso.com/

    Stijn "Stino" Smet's LinkedIn: https://www.linkedin.com/in/stijn-smet-%F0%9F%90%B3-330435a9/


    Key topics: customer advocacy, partnership, key customer management

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    22 mins
  • Standing on business with your customers | The Customer Success Hotline #3
    Oct 29 2024

    How do you serve the "perfect" customer? The one who seems to do it all right.

    Kristi and Stino unpack that question, and explore what it really means to be a partner to your customers.


    Subscribe to the Lifetime Value newsletter: https://lifetimevalue.link/subscribe


    ⏱️ Timestamps:

    00:00:00 - Intro

    00:01:59 - What is "perfect" anyways?

    00:03:53 - Handling requests from top customers

    00:04:50 - Leaning into strategic partnerships

    00:07:23 - Business discussions vs. personal chat

    00:10:06 - Asking tough questions thoughtfully

    00:12:30 - Tackling “feature requests”

    00:18:49 - Partnering with product for insights

    00:28:15 - Wrapping up with key takeaways


    📺 Lifetime Value: Your Destination for GTM content

    https://www.lifetimevaluemedia.com


    💁‍♀️💁‍♂️ Connect with the hosts:

    Kristi Faltorusso's LinkedIn: https://www.linkedin.com/in/kristiserrano/

    Kristi's website: https://www.kristifaltorusso.com/

    Stijn "Stino" Smet's LinkedIn: https://www.linkedin.com/in/stijn-smet-%F0%9F%90%B3-330435a9/


    Key topics: customer advocacy, partnership, key customer management

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    30 mins
  • How to take back CONTROL as a CSM | #2
    Oct 15 2024

    Kristi and Stino answer one listener's question on how a customer success manager can take back control and manage internal conversations around customers at risk.

    Subscribe to the Lifetime Value newsletter: https://lifetimevalue.link/subscribe


    ⏱️ Timestamps:

    00:00:00 - Intro

    00:01:19 - Did we answer Peggy's question?

    00:02:47 - Today’s question: managing customer risk as an IC

    00:04:47 - Setting expectations with leadership based on data

    00:06:53 - Avoiding emotional reactions and staying objective

    00:10:14 - How leadership can approach ICs when discussing risk

    00:13:55 - Keeping track of customer actions and progress

    00:15:36 - Importance of leadership providing context when asking questions

    00:17:17 - Balancing leadership pressure and customer outcomes

    00:20:55 - Proactively setting vs. managing expectations

    00:25:31 - Set expectations, don’t just manage them


    📺 Lifetime Value: Your Destination for GTM content

    https://www.lifetimevaluemedia.com


    💁‍♀️💁‍♂️ Connect with the hosts:

    Kristi Faltorusso's LinkedIn: https://www.linkedin.com/in/kristiserrano/

    Kristi's website: https://www.kristifaltorusso.com/

    Stijn "Stino" Smet's LinkedIn: https://www.linkedin.com/in/stijn-smet-%F0%9F%90%B3-330435a9/


    Key topics: managing expectations, customers at risk

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    29 mins
  • What to do when your champion leaves | #1
    Oct 1 2024

    Kristi and Stino share tips on how to react when your biggest fan at your customer picks up and walks out.

    Subscribe to the Lifetime Value newsletter: https://lifetimevalue.link/subscribe

    ⏱️ Timestamps:

    00:00:00 - Intro

    00:02:58 - Peggy’s challenge: Replacing an executive sponsor

    00:03:57 - Building relationships with new execs

    00:07:27 - Leveraging titles to get a foot in the door

    00:10:51 - CSM empowerment and ownership

    00:14:49 - Creative ways to engage new stakeholders

    00:18:13 - Rebuilding when your main contact is gone

    00:20:07 - Importance of engaging executives early

    00:25:10 - Different CS approaches for different tools

    00:25:48 - Did we help Peggy?


    📺 Lifetime Value: Your Destination for GTM content

    https://www.lifetimevaluemedia.com


    💁‍♀️💁‍♂️ Connect with the hosts:

    Kristi Faltorusso's LinkedIn: https://www.linkedin.com/in/kristiserrano/

    Kristi's website: https://www.kristifaltorusso.com/

    Stijn "Stino" Smet's LinkedIn: https://www.linkedin.com/in/stijn-smet-%F0%9F%90%B3-330435a9/


    Key topics: customer champion, customer success, stakeholder mapping

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    28 mins