In this episode of E-Commerce Speaks, we speak with Hitesh Malhotra, Head of Marketing for the brand 6thStreet, which is part of Apparel Group. The episode covers his day to day work for the retailer, the importance of identifying what matters to different generations of customers, and why collaboration between departments is a must.

We also discuss:

• How affiliate and partner marketing are a massive part of retail marketing strategy in the Gulf Cooperation Council (GCC) region.
• The growth vs sustainability mindset, and how it applies to different 10-15 year tech cycles (dot com era, e-commerce, AI)
• “Getting your hands dirty” when in a senior role to ensure you understand how your team operates

…and more!

In this episode of E-Commerce Speaks, we talk with Sabir Semerkant, E-commerce advisor, lecturer and author. Sabir’s 8 Dimension Method for e-commerce success has helped to generate over $1 Billion in sales, and in this episode we get into all the nitty gritty details about making it work for you.

We also discuss:

• Sabir’s Rapid 2x program for hands-on e-commerce advice
• Sabir’s beginnings as an Internet consultant for Jim Cramer and Tommy Hilfiger
• The importance of storytelling in marketing

…and more!

In this episode of E-Commerce Speaks, we talk with Josh Little, Head of Social for Incubeta. We get into a discussion of the benefits of collaboration, whether it be multiple teams working on one campaign, or several departments putting together an overall strategy.

We also discuss:
- Proving value with Advantage+ Shopping and Performance Max
- Using data to create more complex campaigns
- Advice for e-commerce retailers today

…and more!

In this episode of E-Commerce Speaks, we talk with Andy Culligan, fractional CMO for a number of companies, and founder of AndyCulligan.com

We discuss what’s involved in being a fractional CMO, and the trend toward fractional C-level positions that has emerged over the past few years.

Discussions also include:

• Why a mid-market-level tool may serve your e-commerce company better than an enterprise-level tool
• How being a LinkedIn influencer can help your personal brand
• Focusing on efficiency and sustaining the right ratio of Customer Lifetime Value to Customer Acquisition Cost

In this episode of E-Commerce Speaks, we talk with Gianni Casagrande, Managing Director of the digital agency FUTCOM Group, about how social media has evolved for e-commerce over the past five years, as well as his work with multiple major e-commerce retailers, including the Frasers Group, Moda in Pelle, Police and more.

We also discuss:

• The industry’s shift toward a profitability focus, and how retailers can optimize their feed and more
• How Meta’s algorithm might promote something unexpected from your inventory
• Advice for e-commerce retailers today

In this episode of E-Commerce Speaks, we talk with Mike Pruchnicki, former Performance Marketing Lead at The Razor Group, and previously, Head of Paid Social at eObuwie (now called Modivo). Our discussion ranges from the challenges of managing numerous ad accounts for numerous storefronts, through how Mike helped to scale monthly spend from five to seven figures.

We also discuss:

• The importance of cleaning up your data
• CAPI and the iOS14 update
• Advice for e-commerce retailers today

In the first episode of E-Commerce Speaks, we talk with Karel Schindler, Founder & CEO of ROI Hunter, about when e-commerce companies should focus on profitability and when they should focus on growth.

We also talk about how e-commerce retailers can work to adapt to a new mindset, as well as how they can improve the efficiency of their campaigns regardless of if they are profitability-minded or growth-minded.