• Data is the New Gold - with Mike Pruchnicki

  • Jan 12 2024
  • Length: 26 mins
  • Podcast

Data is the New Gold - with Mike Pruchnicki

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  • Summary

  • In this episode of E-Commerce Speaks, we talk with Mike Pruchnicki, former Performance Marketing Lead at The Razor Group, and previously, Head of Paid Social at eObuwie (now called Modivo). Our discussion ranges from the challenges of managing numerous ad accounts for numerous storefronts, through how Mike helped to scale monthly spend from five to seven figures.

    We also discuss:

    • The importance of cleaning up your data
    • CAPI and the iOS14 update
    • Advice for e-commerce retailers today
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