In this episode of E-Commerce Speaks, we speak with Hitesh Malhotra, Head of Marketing for the brand 6thStreet, which is part of Apparel Group. The episode covers his day to day work for the retailer, the importance of identifying what matters to different generations of customers, and why collaboration between departments is a must.

We also discuss:

• How affiliate and partner marketing are a massive part of retail marketing strategy in the Gulf Cooperation Council (GCC) region.
• The growth vs sustainability mindset, and how it applies to different 10-15 year tech cycles (dot com era, e-commerce, AI)
• “Getting your hands dirty” when in a senior role to ensure you understand how your team operates

…and more!

In this episode of E-Commerce Speaks, we talk with Sabir Semerkant, E-commerce advisor, lecturer and author. Sabir’s 8 Dimension Method for e-commerce success has helped to generate over $1 Billion in sales, and in this episode we get into all the nitty gritty details about making it work for you.

We also discuss:

• Sabir’s Rapid 2x program for hands-on e-commerce advice
• Sabir’s beginnings as an Internet consultant for Jim Cramer and Tommy Hilfiger
• The importance of storytelling in marketing

…and more!

In this episode of E-Commerce Speaks, we talk with Josh Little, Head of Social for Incubeta. We get into a discussion of the benefits of collaboration, whether it be multiple teams working on one campaign, or several departments putting together an overall strategy.

We also discuss:
- Proving value with Advantage+ Shopping and Performance Max
- Using data to create more complex campaigns
- Advice for e-commerce retailers today

…and more!