• The Importance of Collaboration - with Josh Little

  • Feb 28 2024
  • Length: 19 mins
  • Podcast

The Importance of Collaboration - with Josh Little

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  • Summary

  • In this episode of E-Commerce Speaks, we talk with Josh Little, Head of Social for Incubeta. We get into a discussion of the benefits of collaboration, whether it be multiple teams working on one campaign, or several departments putting together an overall strategy.

    We also discuss:
    - Proving value with Advantage+ Shopping and Performance Max
    - Using data to create more complex campaigns
    - Advice for e-commerce retailers today

    …and more!
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