• Efficiency is Key - with Andy Culligan

  • Jan 12 2024
  • Length: 25 mins
  • Podcast

Efficiency is Key - with Andy Culligan

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  • Summary

  • In this episode of E-Commerce Speaks, we talk with Andy Culligan, fractional CMO for a number of companies, and founder of AndyCulligan.com

    We discuss what’s involved in being a fractional CMO, and the trend toward fractional C-level positions that has emerged over the past few years.

    Discussions also include:

    • Why a mid-market-level tool may serve your e-commerce company better than an enterprise-level tool
    • How being a LinkedIn influencer can help your personal brand
    • Focusing on efficiency and sustaining the right ratio of Customer Lifetime Value to Customer Acquisition Cost
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