• Social Media Evolution - with Gianni Casagrande

  • Jan 12 2024
  • Length: 21 mins
  • Podcast

Social Media Evolution - with Gianni Casagrande

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  • Summary

  • In this episode of E-Commerce Speaks, we talk with Gianni Casagrande, Managing Director of the digital agency FUTCOM Group, about how social media has evolved for e-commerce over the past five years, as well as his work with multiple major e-commerce retailers, including the Frasers Group, Moda in Pelle, Police and more.

    We also discuss:

    • The industry’s shift toward a profitability focus, and how retailers can optimize their feed and more
    • How Meta’s algorithm might promote something unexpected from your inventory
    • Advice for e-commerce retailers today
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