I interviewed my "content crush," Joshua Clay—a trainer with 12 years of experience and a B.S. in Exercise Science. Joshua has a rich background, including working with D1 athletes at UCLA and collaborating with companies like Tonal and Arena Labs to develop scalable coaching systems.

He has built a thriving online coaching business that many trainers strive for.

In this episode, we dive into how Joshua started working with online clients and grew his business. He shares insights about his business mentor, the systems and apps he uses to streamline client management, and how he balances coaching with content creation.

Joshua also talks about the mindset needed for consistent content creation, his approach to marketing, and the transformation that came from letting go of industry perceptions.

Whether you're a coach looking to grow your online presence or a fitness enthusiast curious about the behind-the-scenes of online coaching, this episode is packed with actionable advice and inspiration. Tune in to learn how Joshua Clay has built a successful online business and how you can take his experience to help build yours.

Joshua Clay

Joshua Clay, a trainer with 12 years of experience and a B.S. in Exercise Science, specializes in helping coaches optimize program design for Gen Pop. He has worked with D1 athletes at UCLA, beginners, and companies like Tonal and Arena Labs to develop scalable, high-quality coaching systems.

Instagram: @joshualeeclay

Website: https://wetrainmnm.com/

Where to find me or work with me:

Instagram: ⁠⁠⁠⁠@IronStrongFit ⁠⁠⁠⁠

Website: ⁠⁠⁠⁠IronStrongFitness.net⁠⁠

My small group strength training schedule in Jersey City: https://www.ironstrongfitness.net/schedule

Episodes drops every week.

In this episode, I sit down with Erika Ettin, founder of A Little Nudge, a pioneering online dating consultancy helping people navigate the world of modern romance on the apps. E

We dive into the challenges, common pitfalls, and advice that Erika says is the same regardless of the age of the dater. Erika shares her top insights on:

• Common mistakes daters make on apps and how to avoid them.

• How she helps her clients find dates that genuinely align with their values and goals.

• Inspiring success stories of clients who found love despite initial skepticism.

• Tips for balancing a busy life—like parenting or a career—while prioritizing dating.

• Pro-tips on communicating on the apps.

About Erika Ettin

Erika Ettin is the Founder of A Little Nudge, a consulting company that helps people navigate the world of online dating, from first click to first date. She studied economics at Cornell University and received her MBA from Georgetown. She started A Little Nudge in 2011 (after a seven-year career as an economist). She is responsible for many relationships, marriages, and the confidence some people simply need to “get out there.

• Website: A Little Nudge

• Instagram: @alittlenudge

Where to find me or work with me:

Instagram: ⁠⁠⁠⁠@IronStrongFit ⁠⁠⁠⁠

Website: ⁠⁠⁠⁠IronStrongFitness.net⁠⁠

My small group strength training schedule in Jersey City: https://www.ironstrongfitness.net/schedule

Each week's episode drops every week.

REPLAY of an important episode I aired earlier this year.

In the social media eco system of menopause, hormone therapy, once perceived as "risky" is now presented as a “must” for women’s health through and past menopause.
In this episode, I chat with double board certified OB/GYN, Dr Dineasha Potter-McQuilkin about:

1. The health benefits and why HT has been touted as a “must” by medical influencers
2. Who should NOT be using it
3. Side effects
4. Types of Hormone Therapy
5. Testosterone therapy for women

6. 
   

   About Dr Dineasha Potter-McQuilkin MD, FACOG, DipABLM, NCMP

Dr. Dineasha Potter-McQuilkin is a highly accomplished double board-certified physician. She is an esteemed OB/GYN and North American Menopause Society Certified Menopause Practitioner with over 17 years of experience. Dr Dineasha practices in Hoboken, NJ.

Instagram: @DPotterMcQuilkinmd

Where to find me or work with me:

Instagram: ⁠⁠⁠⁠@IronStrongFit ⁠⁠⁠⁠

Website: ⁠⁠⁠⁠IronStrongFitness.net⁠⁠

My small group strength training schedule in Jersey City: https://www.ironstrongfitness.net/schedule

Each week's episode drops every week.

This episode celebrates Samantha Ciaccia, the groundbreaking founder of Bell Mechanics, the first kettlebell certification created by a woman in a male-dominated industry. From her beginnings as a physician assistant in New York City’s ERs to becoming a globally respected strength coach, Sam talks with me about how her idea turned into a highly regarded education for trainers both new and experienced.

We discuss how she identified a crucial gap in the kettlebell coaching education and built her unique certification program, and established herself in a field dominated by established giants like RKC and StrongFirst.

With a focus on assessing and meeting individual client needs, Bell Mechanics stands out as a game-changer in kettlebell education.

Where to find Samantha Ciaccia:

Instagram: @sciaccia

Bell Mechanics Certification: https://www.bellmechanics.com/

Where to find me or work with me:

Instagram: ⁠⁠⁠⁠@IronStrongFit ⁠⁠⁠⁠

Website: ⁠⁠⁠⁠IronStrongFitness.net⁠⁠

My small group strength training schedule in Jersey City: https://www.ironstrongfitness.net/schedule

Each week's episode drops every week.

Jennifer Kirsch, a personal trainer and nutrition coach with nearly 30 years of experience, shares her training experience which reconciles the difference between research-backed fitness advice and the realities of working with real women in peri- and post-menopause.

While well known menopause medical experts and academics advocate for heavy lifting to maintain bone density and muscle mass, Coach Jennifer highlights the challenges and risks many women face when applying these protocols in real life.

We cover:

• The reality of working with beginners who lack the body awareness and tension control needed for heavy lifting.
• How “moderate” lifting (8–12 reps at 60–75% of 1RM) can be a safer, more effective starting point for building strength and confidence.
• Practical advice for women feeling intimidated by the idea of lifting weights.

This episode bridges the gap between clinical research and lived experience, offering a refreshing perspective for women navigating strength training during midlife.

Jennifer Kirsch is a personal trainer and nutrition coach specializing in helping women 50+ build strength, confidence, and consistency through simple, effective workouts. With nearly 30 years of experience, she’s passionate about empowering women to feel their best at every stage of life.

Instagram:@jenniferkirschfitness

Website: https://www.jenniferkirschfitness.com/

Where to find me or work with me:

Instagram: ⁠⁠⁠⁠@IronStrongFit ⁠⁠⁠⁠

Website: ⁠⁠⁠⁠IronStrongFitness.net⁠⁠

My small group strength training schedule in Jersey City: https://www.ironstrongfitness.net/schedule

Each week's episode drops every week.

In this podcast episode I am sharing how I am re-thinking a lot of concepts I was taught in my baby trainer years, from the "best" way to swing kettlebells, to the "wrong" way to squat with barbells.

Over the past 12 years, I've learned there is no BEST single way to do anything just as there is no best degree to get in college, best job path, best way to date.

Every school of teaching has something to pass us and there is no need to tribalize learning.

Where to find me or work with me:

Instagram: ⁠⁠⁠⁠@IronStrongFit ⁠⁠⁠⁠

Website: ⁠⁠⁠⁠IronStrongFitness.net⁠⁠

My small group strength training schedule in Jersey City: https://www.ironstrongfitness.net/schedule

Episodes drop once a week.

Little food for thought about setting personal standards instead of one off goals.

Where to find me or work with me:

Instagram: ⁠⁠⁠⁠@IronStrongFit ⁠⁠⁠⁠

Website: ⁠⁠⁠⁠IronStrongFitness.net⁠⁠

My small group strength training schedule in Jersey City: https://www.ironstrongfitness.net/schedule

Each week's episode drops every week.

The other day, I overheard a trainer talking to another trainer about a member they knew left the gym to go to a new fitness studio. The member's new gym was a place similar to an F45 and Orange Theory. The trainers was essentially talking shit about the new fitness studio the member had switched over to.

The shit talking they were doing is something I, too, have done in the past.

Many trainers will critique these types of fitness studios with the argument that there isn't thoughtful programming which would get a person results, and there is no progressive overload which is necessary to get stronger. In fact the words we use in the industry to describe places like these: fitness entertainment.

I have changed my tune. In this episode, I share why.

Where to find me or work with me:

Instagram: ⁠⁠⁠⁠@IronStrongFit ⁠⁠⁠⁠

Website: ⁠⁠⁠⁠IronStrongFitness.net⁠⁠

My small group strength training schedule in Jersey City: https://www.ironstrongfitness.net/schedule

Each week's episode drops every week.