A subtle change in wording can completely alter consumer perceptions—and your research results! In this episode of Nerdology, we explore framing effects, a key concept in behavioral science. Learn how to design neutral contexts, test multiple frames, and ethically navigate this powerful phenomenon to uncover genuine consumer insights.

#behavioralscience #FramingEffects #ConsumerResearch #Insights #Nerdology #nerdoscientist

In this episode of Nerdology, we dive into the fascinating (and sometimes misunderstood) world of implicit association tests (IATs) in consumer research. From the science behind implicit associations to the challenges of applying these tools effectively, I break down what works, what doesn’t, and how to avoid common pitfalls. Whether you’re a researcher or just curious about how consumer insights are shaped, this episode is packed with actionable advice to make your studies smarter, sharper, and nerdier.

💡 Ready to rethink your research? Visit www.nerdoscientist.com to connect!
#BehavioralScience #ConsumerResearch #ImplicitTesting #Nerdology #Nerdoscientist

In this episode of Nerdology, we’re diving into the fascinating yet perilous world of reverse inference—a common pitfall when interpreting neuroscience data in consumer research. From the infamous "You Love Your iPhone" study to the risks of oversimplified brain activity conclusions, we’ll explore how this methodological misstep can mislead business decisions, marketing messages, and product strategies. Tune in to learn how to navigate the allure of neuroscience responsibly, ensuring your insights are scientifically sound and truly actionable.

🎙️ Want to avoid the traps of reverse inference? Listen in and get tips from your friendly neighborhood Nerdoscientist!

#Neuroscience #BehavioralScience #ConsumerResearch #ReverseInference #Neuromarketing #fMRI #EEG #BehavioralInsights #BusinessStrategy #BrainData #Nerdology #Nerdoscientist #Podcast #ScienceInBusiness #ConsumerPsychology #MarketingMistakes #ScientificRigor #Innovation #MarketingInsights

In this episode of Nerdology, we’re breaking down the science of social proof—why we tend to follow the crowd and how this psychological phenomenon is shaping the way we buy. From TikTok beauty trends to influencer endorsements, social proof is everywhere. We’ll also dive into memetics—how ideas and trends spread—and what it all means for product developers in the consumer packaged goods space. If you're curious about how brands like Glossier and The Ordinary are using social proof to build trust and grow, this one’s for you! Visit www.nerdoscientist.com for more! #FacialCoding #ConsumerResearch #BehavioralScience #Neuroscience #ConstructedEmotion #LisaFeldmanBarrett #ImplicitAssociation #ConsumerBehavior #EmotionScience #NerdologyPodcast #MarketingInsights #Neuromarketing #PsychologyInBusiness #BehavioralFrameworks #EmotionalIntelligence #ConsumerPsychology #nerdoscientist

In this episode of Nerdoscientist, we dive into the fascinating world of cognitive dissonance and how it influences consumer behavior—especially when it comes to packaged goods. From the tension between sustainable choices and budget concerns to how loss aversion ramps up that inner conflict, we explore how understanding these psychological drivers can help researchers and brands get to the heart of what really shapes consumer decisions. Tune in to learn how behavioral frameworks can take your consumer insights to the next level!

In this episode of Nerdology, we tackle the growing trend of using facial coding in consumer research and why it might not be as reliable as it seems. Drawing on the groundbreaking work of neuroscientist Lisa Feldman Barrett, we explore her Theory of Constructed Emotion and why emotions are far more context-dependent than we think. We also discuss why relying on facial expressions to interpret emotions can lead to misleading insights and highlight better alternatives—like implicit association testing and behavioral science frameworks—that can help us truly understand consumer reactions. If you're ready to rethink what you know about emotion in consumer research, this episode is for you!

Are we over-relying on measuring "liking" in consumer research? 🤔 After attending EuroSense in Dublin and SSP in Pittsburgh, I noticed a recurring theme: Liking a product doesn’t always mean it will succeed. It’s time to dig deeper into emotions, behavior, and the why behind consumer preferences. 💡 In my latest Nerdology episode, I dive into some of the big discussions from these conferences: 🎭 Thierry Worch questioned the reliability of liking measures and pushed for more focus on emotions, benefits, and wellbeing. 👀 David Thomson drove home the point that products fail not because people don’t like them enough but because they don’t trigger behavior change. 🐕 Holly Miller challenged the very idea of measuring emotions, using her research on canine happiness to suggest that what we call "emotion" might just be projections of our own beliefs. 🧠 As always, I’m advocating for leveraging behavioral science and implicit association measures—methods I believe are more reliable than facial coding or surface-level measures. But here’s the real question: Can we make emotion measurable in a way that drives better business decisions? I think we’re getting closer. If you’re interested in how consumer research is evolving beyond liking—and how behavioral science, implicit measures, and neuroscience fit into the mix—check out this latest nerdology episode! 🎙️

To learn more visit: www.nerdoscientist.com #ConsumerResearch #BehavioralScience #Emotions #Neuroscience #Innovation #SSP2024 #EuroSense #BeyondLiking #podcast #nerdoscientist #nerdology