• Nerdology: Nerdy Thoughts on the Problem of Implicit Association Tests in Consumer Research

  • Jan 14 2025
  • Length: 7 mins
  • Podcast

Nerdology: Nerdy Thoughts on the Problem of Implicit Association Tests in Consumer Research

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  • Summary

  • In this episode of Nerdology, we dive into the fascinating (and sometimes misunderstood) world of implicit association tests (IATs) in consumer research. From the science behind implicit associations to the challenges of applying these tools effectively, I break down what works, what doesn’t, and how to avoid common pitfalls. Whether you’re a researcher or just curious about how consumer insights are shaped, this episode is packed with actionable advice to make your studies smarter, sharper, and nerdier.

    💡 Ready to rethink your research? Visit www.nerdoscientist.com to connect!
    #BehavioralScience #ConsumerResearch #ImplicitTesting #Nerdology #Nerdoscientist
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