A subtle change in wording can completely alter consumer perceptions—and your research results! In this episode of Nerdology, we explore framing effects, a key concept in behavioral science. Learn how to design neutral contexts, test multiple frames, and ethically navigate this powerful phenomenon to uncover genuine consumer insights.

#behavioralscience #FramingEffects #ConsumerResearch #Insights #Nerdology #nerdoscientist

In this episode of Nerdology, we dive into the fascinating (and sometimes misunderstood) world of implicit association tests (IATs) in consumer research. From the science behind implicit associations to the challenges of applying these tools effectively, I break down what works, what doesn’t, and how to avoid common pitfalls. Whether you’re a researcher or just curious about how consumer insights are shaped, this episode is packed with actionable advice to make your studies smarter, sharper, and nerdier.

💡 Ready to rethink your research? Visit www.nerdoscientist.com to connect!
#BehavioralScience #ConsumerResearch #ImplicitTesting #Nerdology #Nerdoscientist

In this episode of Nerdology, we’re diving into the fascinating yet perilous world of reverse inference—a common pitfall when interpreting neuroscience data in consumer research. From the infamous "You Love Your iPhone" study to the risks of oversimplified brain activity conclusions, we’ll explore how this methodological misstep can mislead business decisions, marketing messages, and product strategies. Tune in to learn how to navigate the allure of neuroscience responsibly, ensuring your insights are scientifically sound and truly actionable.

🎙️ Want to avoid the traps of reverse inference? Listen in and get tips from your friendly neighborhood Nerdoscientist!

#Neuroscience #BehavioralScience #ConsumerResearch #ReverseInference #Neuromarketing #fMRI #EEG #BehavioralInsights #BusinessStrategy #BrainData #Nerdology #Nerdoscientist #Podcast #ScienceInBusiness #ConsumerPsychology #MarketingMistakes #ScientificRigor #Innovation #MarketingInsights