• Unpacking Cognitive Dissonance: Why Consumers Make the Choices They Do

  • Oct 18 2024
  • Length: 6 mins
  • Podcast

Unpacking Cognitive Dissonance: Why Consumers Make the Choices They Do

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  • Summary

  • In this episode of Nerdoscientist, we dive into the fascinating world of cognitive dissonance and how it influences consumer behavior—especially when it comes to packaged goods. From the tension between sustainable choices and budget concerns to how loss aversion ramps up that inner conflict, we explore how understanding these psychological drivers can help researchers and brands get to the heart of what really shapes consumer decisions. Tune in to learn how behavioral frameworks can take your consumer insights to the next level!

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