Product list
    • The New Paradigm for Connecting Brands to People
    • By: Marc Gobe
    • Narrated by: DeMario Clarke
    • Length: 12 hrs and 42 mins
    • Release date: 28-02-13
    • Language: English
    • 3.5 out of 5 stars 21 ratings
    • Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people....

    Regular price: £18.99 or 1 Credit

    Sale price: £18.99 or 1 Credit

    • The Making of Behavioral Economics
    • By: Richard H. Thaler
    • Narrated by: L. J. Ganser
    • Length: 13 hrs and 35 mins
    • Release date: 18-05-15
    • Language: English
    • 4.5 out of 5 stars 1,083 ratings
    • Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals....

    Regular price: £18.99 or 1 Credit

    Sale price: £18.99 or 1 Credit

    • The Real Reason Features and Benefits Selling Doesn't Work
    • By: Greg Nanigian
    • Narrated by: Graham Rowat
    • Length: 3 hrs and 48 mins
    • Release date: 29-12-20
    • Language: English
    • 4.5 out of 5 stars 4 ratings
    • Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you....

    Regular price: £10.99 or 1 Credit

    Sale price: £10.99 or 1 Credit

    • 3rd Edition
    • By: Wolfgang Stroebe, Bob M. Fennis
    • Narrated by: Nigel Patterson
    • Length: 19 hrs and 40 mins
    • Release date: 03-08-21
    • Language: English
    • Not rated yet
    • The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers....

    Regular price: £17.99 or 1 Credit

    Sale price: £17.99 or 1 Credit

    • Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
    • By: Robbie Kellman Baxter
    • Narrated by: Tom Pile
    • Length: 8 hrs and 12 mins
    • Release date: 19-04-16
    • Language: English
    • 4 out of 5 stars 170 ratings
    • If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy....

    Regular price: £14.99 or 1 Credit

    Sale price: £14.99 or 1 Credit

    • What Your Stuff Says About You
    • By: Sam Gosling
    • Narrated by: David Drummond
    • Length: 8 hrs and 1 min
    • Release date: 26-06-08
    • Language: English
    • 4 out of 5 stars 14 ratings
    • For the last 10 years, psychologist Sam Gosling has been studying how people project (and protect) their inner selves....

    Regular price: £12.99 or 1 Credit

    Sale price: £12.99 or 1 Credit

    • The Science Behind Why We Buy
    • By: Phil P. Barden
    • Narrated by: Graham Mack
    • Length: 9 hrs and 52 mins
    • Release date: 15-11-22
    • Language: English
    • 2.5 out of 5 stars 3 ratings
    • If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing....

    Regular price: £12.99 or 1 Credit

    Sale price: £12.99 or 1 Credit

    • The Psychology of Persuasion
    • By: Robert B. Cialdini
    • Narrated by: Robert B. Cialdini
    • Length: 20 hrs and 43 mins
    • Release date: 04-05-21
    • Language: English
    • 4.5 out of 5 stars 426 ratings
    • In this science-driven guide to persuasion Robert Cialdini applies the psychology of why people say yes to help you succeed in business and life.

    Regular price: £16.99 or 1 Credit

    Sale price: £16.99 or 1 Credit

    • 10 Universal Truths Every Salesperson Needs to Know
    • By: Shari Levitin
    • Narrated by: Shari Levitin
    • Length: 7 hrs and 3 mins
    • Release date: 12-11-19
    • Language: English
    • 5 out of 5 stars 5 ratings
    • Author Shari Levitin, creator of the Third-Level Selling system, offers a dynamic framework for effective selling in the Digital Age. Unlike other sales books that focus on abstract tips or techniques, Heart and Sell offers a science based real-world approach....

    Regular price: £12.99 or 1 Credit

    Sale price: £12.99 or 1 Credit

    • The Unbeatable Strategy of Loving Customers
    • By: Fred Reichheld, Darci Darnell, Maureen Burns
    • Narrated by: Walter Dixon
    • Length: 8 hrs and 37 mins
    • Release date: 31-12-21
    • Language: English
    • 4.5 out of 5 stars 9 ratings
    • Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it....

    Regular price: £12.99 or 1 Credit

    Sale price: £12.99 or 1 Credit

    • Psychology, Neuroscience, and the Human Side of Economics
    • By: David Orrell
    • Narrated by: Dan Bottomley
    • Series: Hot Science Series
    • Length: 4 hrs and 48 mins
    • Release date: 01-11-21
    • Language: English
    • 4 out of 5 stars 6 ratings
    • The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier....

    Regular price: £9.99 or 1 Credit

    Sale price: £9.99 or 1 Credit

    • How Stories Go Viral and Drive Major Economic Events
    • By: Robert J. Shiller
    • Narrated by: Susan Osman, Robert J. Shiller - introduction
    • Length: 11 hrs and 7 mins
    • Release date: 01-10-19
    • Language: English
    • 4 out of 5 stars 99 ratings
    • The stories people tell - about economic confidence or panic, housing booms, the American dream, or Bitcoin - affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date....

    Regular price: £12.99 or 1 Credit

    Sale price: £12.99 or 1 Credit

    • The (Mostly) Hidden Ways Marketing Reshapes Our Brains
    • By: Matt Johnson PhD, Prince Ghuman
    • Narrated by: Roger Wayne
    • Length: 8 hrs and 59 mins
    • Release date: 19-05-20
    • Language: English
    • 5 out of 5 stars 18 ratings
    • Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along....

    Regular price: £17.99 or 1 Credit

    Sale price: £17.99 or 1 Credit

    • Improving Decisions About Health, Wealth, and Happiness
    • By: Richard H. Thaler, Cass R. Sunstein
    • Narrated by: Sean Pratt
    • Length: 10 hrs and 35 mins
    • Release date: 02-07-08
    • Language: English
    • 4 out of 5 stars 62 ratings
    • Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion....

    Regular price: £13.99 or 1 Credit

    Sale price: £13.99 or 1 Credit

    • From Consumer Behavior to Competitive Markets—Everything You Need to Know About Economics
    • By: Alfred Mill
    • Narrated by: Gibson Frazier
    • Length: 8 hrs and 59 mins
    • Release date: 23-05-23
    • Language: English
    • Not rated yet
    • So much of the world revolves around economics, so why do most texts make it so dull and difficult to learn? But learning economics doesn’t have to be boring. In Economics 101, you’ll see how learning economics can be engaging....

    Regular price: £12.99 or 1 Credit

    Sale price: £12.99 or 1 Credit

    • How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
    • By: Adele Revella
    • Narrated by: Pam Ward
    • Length: 7 hrs and 2 mins
    • Release date: 12-11-19
    • Language: English
    • 4.5 out of 5 stars 6 ratings
    • Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions....

    Regular price: £12.99 or 1 Credit

    Sale price: £12.99 or 1 Credit

    • The Basics
    • By: Philip Corr, Anke Plagnol
    • Narrated by: Dennis Kleinman
    • Length: 8 hrs and 12 mins
    • Release date: 27-11-18
    • Language: English
    • 4.5 out of 5 stars 16 ratings
    • Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgments and decisions we make....

    Regular price: £12.99 or 1 Credit

    Sale price: £12.99 or 1 Credit

    • The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
    • By: Eric Siegel
    • Narrated by: Steven Menasche
    • Length: 11 hrs and 6 mins
    • Release date: 11-05-17
    • Language: English
    • 4 out of 5 stars 12 ratings
    • An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works....

    Regular price: £15.99 or 1 Credit

    Sale price: £15.99 or 1 Credit

    • 25 Behavioural Biases That Influence What We Buy
    • By: Richard Shotton
    • Narrated by: Simon Cole
    • Length: 5 hrs and 1 min
    • Release date: 24-08-18
    • Language: English
    • 4.5 out of 5 stars 154 ratings
    • Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn....

    Regular price: £14.99 or 1 Credit

    Sale price: £14.99 or 1 Credit

    • The Three Ingredients of Leading Brands
    • By: Greg Creed, Ken Muench
    • Narrated by: Greg Creed, Ken Muench
    • Length: 7 hrs and 30 mins
    • Release date: 08-06-21
    • Language: English
    • 5 out of 5 stars 2 ratings
    • Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands....

    Regular price: £12.99 or 1 Credit

    Sale price: £12.99 or 1 Credit