Behavioural Science Marketing
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Behavioural Economics
- Psychology, Neuroscience, and the Human Side of Economics
- By: David Orrell
- Narrated by: Dan Bottomley
- Length: 4 hrs and 48 mins
- Unabridged
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The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to ‘cognitive biases’ with complex effects on decision-making, such as forgetting to prepare for retirement.
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amusing with errors
- By Richard Tol on 05-05-24
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Behavioural Economics
- Psychology, Neuroscience, and the Human Side of Economics
- Narrated by: Dan Bottomley
- Series: Hot Science Series
- Length: 4 hrs and 48 mins
- Release date: 01-11-21
- Language: English
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The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier....
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Regular price: £9.99 or 1 Credit
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- By: Melina Palmer
- Narrated by: Rachel Perry
- Length: 8 hrs and 12 mins
- Unabridged
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.
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Feels too much like a lead magnet
- By Fred on 05-08-23
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- Narrated by: Rachel Perry
- Length: 8 hrs and 12 mins
- Release date: 11-05-21
- Language: English
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book....
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Regular price: £12.99 or 1 Credit
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Behavioral Sciences: Medical School Crash Course
- By: AudioLearn Medical Content Team
- Narrated by: Bhama Roget
- Length: 11 hrs and 33 mins
- Unabridged
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Written by experts and authorities in the field and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for the USMLE, or if you're simply interested in behavioral sciences. The audio is focused and high-yield, covering the most important topics you might expect to learn in a typical medical school behavioral sciences course. Included are both capsule and detailed explanations of critical issues and topics you must know to master behavioral sciences.
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Behavioral Sciences: Medical School Crash Course
- Narrated by: Bhama Roget
- Length: 11 hrs and 33 mins
- Release date: 28-03-18
- Language: English
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Written by experts and authorities in the field and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for the USMLE, or if you're simply interested in behavioral sciences....
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Regular price: £18.99 or 1 Credit
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Hearts of Darkness
- Serial Killers, the Behavioral Science Unit, and My Life as a Woman in the FBI
- By: Jana Monroe
- Narrated by: Hillary Huber
- Length: 9 hrs and 25 mins
- Unabridged
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Jana Monroe was no ordinary cop: a cofounder of - and, at the time, the only female agent in - the world-renowned FBI Behavioral Sciences Unit at Quantico, over the course of her career she consulted on more than 850 homicide cases. But to the people who know her best, Monroe is the BSU analyst upon whom the film character of Clarice (Jodie Foster) in The Silence of the Lambs was modeled. Hearts of Darkness is Monroe's story and will have Monroe finally stepping out from the shadows to tell the range of remarkable tales from the top moments of a life chasing the monsters among us.
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Mental stamina
- By Mick on 26-02-24
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Hearts of Darkness
- Serial Killers, the Behavioral Science Unit, and My Life as a Woman in the FBI
- Narrated by: Hillary Huber
- Length: 9 hrs and 25 mins
- Release date: 19-10-23
- Language: English
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Jana Monroe steps out from the shadows and tells the chilling account of facing down serial killers as one of the first female profilers of the FBI Behavioral Sciences Unit and real-life model for The Silence of the Lambs's Clarice Starling....
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Regular price: £12.99 or 1 Credit
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Relentless
- The Science of Barrier-Busting Sales
- By: Suzanne C. Dudley, Trelitha R. Bryant
- Narrated by: Suzanne C. Dudley
- Length: 6 hrs and 33 mins
- Unabridged
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For generations, salespeople have possessed a well-defined reputation as being outgoing, fearless, and audacious. But for many, the familiar stereotypes mask a darker reality. Far from being unstoppable selling machines, they struggle with a secret fear of prospecting. Whether on the phone, in person, online, or in front of groups, initiating contact with prospective buyers causes discomfort and distress. So, they avoid it. Instead of making calls, they make excuses. It’s a costly trade-off.
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Relentless
- The Science of Barrier-Busting Sales
- Narrated by: Suzanne C. Dudley
- Length: 6 hrs and 33 mins
- Release date: 07-04-20
- Language: English
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For generations, salespeople have possessed a well-defined reputation as being outgoing, fearless, and audacious. But for many, the familiar stereotypes mask a darker reality. Far from being unstoppable selling machines, they struggle with a secret fear of prospecting....
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Regular price: £14.99 or 1 Credit
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- By: Stephen Wendel
- Narrated by: Danny Hughes
- Length: 12 hrs and 46 mins
- Unabridged
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Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Narrated by: Danny Hughes
- Length: 12 hrs and 46 mins
- Release date: 25-07-23
- Language: English
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In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development....
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Regular price: £15.99 or 1 Credit
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A Brain for Business - A Brain for Life
- How Insights from Behavioral and Brain Science Can Change Business and Business Practice for the Better (The Neuroscience of Business Series)
- By: Shane O'Mara
- Narrated by: Mike Cooper
- Length: 6 hrs and 51 mins
- Unabridged
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Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.
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A Brain for Business - A Brain for Life
- How Insights from Behavioral and Brain Science Can Change Business and Business Practice for the Better (The Neuroscience of Business Series)
- Narrated by: Mike Cooper
- Length: 6 hrs and 51 mins
- Release date: 04-05-21
- Language: English
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Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior individuals and organizations can adapt to the demands of the modern world....
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Regular price: £16.99 or 1 Credit
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How to Handle Cranky Customer Problems Using Behavioral Science
- By: Jennifer Hancock
- Narrated by: Jennifer Hancock
- Length: 43 mins
- Unabridged
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Without customers, we don’t have a business. But what can, or should, we do if one of our customers is cranky? Answer: Learn why people behave how they do and how you can respond so that you can be happier and more effectively help solve your customer’s problems without getting pulled into their drama, whatever that is.
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How to Handle Cranky Customer Problems Using Behavioral Science
- Narrated by: Jennifer Hancock
- Length: 43 mins
- Release date: 26-11-18
- Language: English
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Learn why people behave how they do and how you can respond so that you can be happier and more effectively help solve your customer’s problems without getting pulled into their drama....
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Regular price: £3.99 or 1 Credit
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Science Not Sorcery
- Behavioral Economics for Marketers
- By: Rebecca L. Sullivan
- Narrated by: Rebecca L. Sullivan
- Length: 10 hrs and 1 min
- Unabridged
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Great marketing strategy looks like magic to the uninitiated. The mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices. Unpacking the drivers of human behavior is critical to connecting with consumers, but insights from psychology, neuroscience, and other fields are hidden away in arcane academic publications and books that aren't designed for practitioners.
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Science Not Sorcery
- Behavioral Economics for Marketers
- Narrated by: Rebecca L. Sullivan
- Length: 10 hrs and 1 min
- Release date: 14-06-23
- Language: English
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Great marketing strategy looks like magic to the uninitiated. The mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices....
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Regular price: £18.99 or 1 Credit
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