Influence, New and Expanded
The Psychology of Persuasion
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Influence, New and Expanded
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Narrated by:
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Robert B. Cialdini
About this listen
The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised, adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have to be a scientist to learn how to use this science.
You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.
Cialdini's Principles of Persuasion:
- Reciprocation
- Commitment and Consistency
- Social Proof
- Liking
- Authority
- Scarcity
- Unity, the newest principle for this edition
Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.
©2021 Robert B. Cialdini (P)2021 HarperCollins PublishersListeners also enjoyed...
What listeners say about Influence, New and Expanded
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Overall5 out of 5 stars
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Story5 out of 5 stars
- Client d'Amazon
- 23-05-22
Great book of our times
A greatest book of our times. Everybody should read it to avoid being exploited. I wish the book never ends, SO interesting it was.
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Overall5 out of 5 stars
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- FJ
- 18-08-22
nice
Great content and enjoyable voice to listen to. personally, i had to speed it up by 20%, as it was too slow for my taste.
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Overall5 out of 5 stars
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- Lstan
- 03-04-23
Time well spent!
Educational, instructional, inspirational and actionable. This book opened my eyes to all the times I have been influenced and have successfully influenced others. My biggest takeaway is that labelling the behaviour allows you to control the outcome. Great work.
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1 person found this helpful
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- Gothandan Ramalingam
- 15-02-22
Access and ignorance
I couldn’t access this valuable information until now. I don’t know whether it is my circumstances or ignorance. I am grateful for this opportunity to listen to this formidable guidance.
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Overall5 out of 5 stars
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- Anonymous User
- 20-01-24
Awesome
Great book on how to influence others. Be true to others and how to spot the sales tricks
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Overall4 out of 5 stars
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- Arzo Arsalan
- 22-11-22
Removed one star for wokeness
He said Latinx, that was stupid. I don't blame him, I blame the current dumb culture. Otherwise should be taught in schools.
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- EniG
- 17-01-23
Brilliant
Loved listening to this. Packed with examples, it is a very worthwhile book read/listen to.
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- Aaishah
- 21-08-24
examples
Great listen - loved the sections and authors narrative was engaging - will listen again too
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- Alex
- 16-01-22
Good educational book
The book is full of useful advice, examples and ideas. It's highly ethical even though it may not look like its goal. The only downside is that it's too long.
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- Doctor and devoted Dad
- 16-09-23
One of the most important books I have ever read
This is a forensic exploration of the science of influence, a cornerstone of social psychology. It is exhaustively referenced and full of illuminating examples which bring otherwise dry concepts to life.
Why is it so important? First because we rely upon shortcuts (heuristics) to navigate this complex world but these are being devalued by tricksters and frauds. And second because the honest knowledge of these techniques can allow us to do much good by improving compliance with positive initiatives. And in case you think yourself exempt, the scope includes relationships, parenting, buying, selling, politics, safety, justice, warfare… the whole gamut of human life. Indeed I seem to remember even unicellular organisms got a mention.
It’s a wonderful piece of work, and is interweaved with a wry and subtle humour. And Robert Cialdini emerges as an interesting man, and someone it must be fascinating to know.
My only doubt is how to capture and remember all of these ideas to use them in the future.
Brilliant.
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