Business Research

Product list
    • The Unbeatable Strategy of Loving Customers
    • By: Fred Reichheld, Darci Darnell, Maureen Burns
    • Narrated by: Walter Dixon
    • Length: 8 hrs and 37 mins
    • Release date: 31-12-21
    • Language: English
    • 4.5 out of 5 stars 10 ratings
    • Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it....

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    • The Science Behind Why We Buy
    • By: Phil P. Barden
    • Narrated by: Graham Mack
    • Length: 9 hrs and 52 mins
    • Release date: 15-11-22
    • Language: English
    • 2.5 out of 5 stars 3 ratings
    • If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing....

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    • The New Paradigm for Connecting Brands to People
    • By: Marc Gobe
    • Narrated by: DeMario Clarke
    • Length: 12 hrs and 42 mins
    • Release date: 28-02-13
    • Language: English
    • 3.5 out of 5 stars 21 ratings
    • Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people....

    Regular price: £18.99 or 1 Credit

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    • 25 Behavioural Biases That Influence What We Buy
    • By: Richard Shotton
    • Narrated by: Simon Cole
    • Length: 5 hrs and 1 min
    • Release date: 24-08-18
    • Language: English
    • 4.5 out of 5 stars 157 ratings
    • Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn....

    Regular price: £14.99 or 1 Credit

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    • Psychology, Neuroscience, and the Human Side of Economics
    • By: David Orrell
    • Narrated by: Dan Bottomley
    • Series: Hot Science Series
    • Length: 4 hrs and 48 mins
    • Release date: 01-11-21
    • Language: English
    • 4 out of 5 stars 6 ratings
    • The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier....

    Regular price: £11.99 or 1 Credit

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    • How Smart Companies Turn Sustainability into Billion-Dollar Businesses
    • By: E. Freya Williams
    • Narrated by: Kelly Bourquin
    • Length: 7 hrs and 6 mins
    • Release date: 24-07-15
    • Language: English
    • 4 out of 5 stars 14 ratings
    • Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success....

    Regular price: £14.99 or 1 Credit

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    • How High Performers Overcome Customer Indecision
    • By: Matthew Dixon, Ted McKenna
    • Narrated by: Matthew Dixon, Ted McKenna
    • Length: 5 hrs and 47 mins
    • Release date: 20-09-22
    • Language: English
    • 4.5 out of 5 stars 15 ratings
    • In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business....

    Regular price: £12.99 or 1 Credit

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    • Why Things Catch On
    • By: Jonah Berger
    • Narrated by: Keith Nobbs
    • Length: 6 hrs and 50 mins
    • Release date: 05-03-13
    • Language: English
    • 4.5 out of 5 stars 832 ratings
    • Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....

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    • By: Lisa Zimmer Hatch, Scott A. Hatch
    • Narrated by: Coleen Marlo
    • Length: 12 hrs and 28 mins
    • Release date: 25-06-19
    • Language: English
    • 2 out of 5 stars 1 rating
    • The demand for paralegal professionals is exploding, and Paralegal Career For Dummies, 2nd Edition explains the skills and requirements needed to pursue this rewarding career. Inside, you'll discover the ins and outs of paralegal skills....

    Regular price: £15.99 or 1 Credit

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    • The Making of Behavioral Economics
    • By: Richard H. Thaler
    • Narrated by: L. J. Ganser
    • Length: 13 hrs and 35 mins
    • Release date: 18-05-15
    • Language: English
    • 4.5 out of 5 stars 1,086 ratings
    • Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals....

    Regular price: £18.99 or 1 Credit

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    • 10 Universal Truths Every Salesperson Needs to Know
    • By: Shari Levitin
    • Narrated by: Shari Levitin
    • Length: 7 hrs and 3 mins
    • Release date: 12-11-19
    • Language: English
    • 5 out of 5 stars 5 ratings
    • Author Shari Levitin, creator of the Third-Level Selling system, offers a dynamic framework for effective selling in the Digital Age. Unlike other sales books that focus on abstract tips or techniques, Heart and Sell offers a science based real-world approach....

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    • Un método revolucionario para influir y persuadir [A Revolutionary Method to Influence and Persuade]
    • By: Robert Cialdini, María Serrano Giménez - translator
    • Narrated by: José Manuel Vieira
    • Length: 10 hrs
    • Release date: 08-06-23
    • Language: Spanish
    • Not rated yet
    • Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante....

    Regular price: £12.99 or 1 Credit

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    • A Step-by-Step Guide to Launching a Successful Business, from Market Research to Exit Strategies and Succession Planning (Beginner’s Guide)
    • By: James Harris
    • Narrated by: Helpful Matthew
    • Length: 2 hrs and 10 mins
    • Release date: 30-06-23
    • Language: English
    • 5 out of 5 stars 25 ratings
    • Introducing How to Start a Vending Machine Business—your comprehensive guide to entering the lucrative world of vending machines....

    Regular price: £6.99 or 1 Credit

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    • What Marketers Don't Know
    • By: Byron Sharp
    • Narrated by: Daniel May
    • Length: 6 hrs and 34 mins
    • Release date: 04-02-14
    • Language: English
    • 4 out of 5 stars 196 ratings
    • This audiobook provides evidence-based answers to the key questions asked by marketers every day....

    Regular price: £14.99 or 1 Credit

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    • How the Pope's Children Rewrote the Rules for Ireland
    • By: David McWilliams
    • Narrated by: David McWilliams
    • Length: 11 hrs and 22 mins
    • Release date: 21-11-19
    • Language: English
    • 4.5 out of 5 stars 186 ratings
    • In four decades, bookended by the Pope’s visits to Ireland in September 1979 and August 2018, Ireland has become one of the wealthiest and most progressive nations in the world....

    Regular price: £18.99 or 1 Credit

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    • The Pursuit of Success, Love and What It All Means
    • By: Scott Galloway
    • Narrated by: Scott Galloway
    • Length: 3 hrs and 35 mins
    • Release date: 13-06-19
    • Language: English
    • 4.5 out of 5 stars 205 ratings
    • As Scott Galloway puts it, by the time you hit your mid-20s sh*t gets real. Life becomes stressful....

    Regular price: £7.99 or 1 Credit

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    • Living More with Less
    • By: James Wallman
    • Narrated by: Kris Dyer
    • Length: 9 hrs and 10 mins
    • Release date: 04-04-16
    • Language: English
    • 4 out of 5 stars 90 ratings
    • Trend forecaster James Wallman reveals the world's growing sense of stuffocation – and how we can move away from it....

    Regular price: £27.99 or 1 Credit

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    • Native Ads, Content Marketing, and the Covert World of the Digital Sell
    • By: Mara Einstein
    • Narrated by: Tamara Marston
    • Length: 7 hrs and 49 mins
    • Release date: 13-09-16
    • Language: English
    • 4 out of 5 stars 4 ratings
    • From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising....

    Regular price: £14.99 or 1 Credit

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    • How to Use Psychology to Influence Human Behavior
    • By: Nick Kolenda
    • Narrated by: Mike Norgaard
    • Length: 6 hrs and 6 mins
    • Release date: 18-09-17
    • Language: English
    • 4.5 out of 5 stars 185 ratings
    • Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show....

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    • A Proven Framework to Drive Impactful Client Outcomes for Your Company
    • By: Wayne McCulloch
    • Narrated by: Nick Hardcastle
    • Length: 8 hrs and 6 mins
    • Release date: 06-12-21
    • Language: English
    • 5 out of 5 stars 4 ratings
    • Wayne McCulloch has more than 25 years of experience in the software industry — years spent in training, adoption, and customer experience, the building blocks for customer success....

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