Business Research
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Winning on Purpose
- The Unbeatable Strategy of Loving Customers
- By: Fred Reichheld, Darci Darnell, Maureen Burns
- Narrated by: Walter Dixon
- Length: 8 hrs and 37 mins
- Unabridged
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Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it - from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton.
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Winning on Purpose
- The Unbeatable Strategy of Loving Customers
- Narrated by: Walter Dixon
- Length: 8 hrs and 37 mins
- Release date: 31-12-21
- Language: English
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Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it....
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- By: Phil P. Barden
- Narrated by: Graham Mack
- Length: 9 hrs and 52 mins
- Unabridged
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If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.
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A very good book, a very bad production
- By magneticboy on 14-12-22
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- Narrated by: Graham Mack
- Length: 9 hrs and 52 mins
- Release date: 15-11-22
- Language: English
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If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing....
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- By: Marc Gobe
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Unabridged
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Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.
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Appalling
- By JPD Oakley on 23-05-18
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Release date: 28-02-13
- Language: English
- Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people....
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The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- By: Richard Shotton
- Narrated by: Simon Cole
- Length: 5 hrs and 1 min
- Unabridged
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Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.
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Outstanding...
- By Stephen Conway on 24-01-21
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The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- Narrated by: Simon Cole
- Length: 5 hrs and 1 min
- Release date: 24-08-18
- Language: English
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Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn....
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Behavioural Economics
- Psychology, Neuroscience, and the Human Side of Economics
- By: David Orrell
- Narrated by: Dan Bottomley
- Length: 4 hrs and 48 mins
- Unabridged
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The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to ‘cognitive biases’ with complex effects on decision-making, such as forgetting to prepare for retirement.
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amusing with errors
- By Richard Tol on 05-05-24
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Behavioural Economics
- Psychology, Neuroscience, and the Human Side of Economics
- Narrated by: Dan Bottomley
- Series: Hot Science Series
- Length: 4 hrs and 48 mins
- Release date: 01-11-21
- Language: English
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The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier....
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Green Giants
- How Smart Companies Turn Sustainability into Billion-Dollar Businesses
- By: E. Freya Williams
- Narrated by: Kelly Bourquin
- Length: 7 hrs and 6 mins
- Unabridged
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Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow.
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Really difficult to focus on the book.
- By Amazon Customer on 03-07-18
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Green Giants
- How Smart Companies Turn Sustainability into Billion-Dollar Businesses
- Narrated by: Kelly Bourquin
- Length: 7 hrs and 6 mins
- Release date: 24-07-15
- Language: English
- Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success....
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The JOLT Effect
- How High Performers Overcome Customer Indecision
- By: Matthew Dixon, Ted McKenna
- Narrated by: Matthew Dixon, Ted McKenna
- Length: 5 hrs and 47 mins
- Unabridged
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In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding. What they really care about is not failing.
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Repetitive
- By Pedro on 11-02-24
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The JOLT Effect
- How High Performers Overcome Customer Indecision
- Narrated by: Matthew Dixon, Ted McKenna
- Length: 5 hrs and 47 mins
- Release date: 20-09-22
- Language: English
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In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business....
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Contagious
- Why Things Catch On
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Unabridged
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Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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Brilliant
- By Francis West - Cyber Security Specialist on 26-02-16
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Contagious
- Why Things Catch On
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Release date: 05-03-13
- Language: English
- Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....
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Paralegal Career For Dummies, 2nd Edition
- By: Lisa Zimmer Hatch, Scott A. Hatch
- Narrated by: Coleen Marlo
- Length: 12 hrs and 28 mins
- Unabridged
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The demand for paralegal professionals is exploding, and Paralegal Career For Dummies, 2nd Edition explains the skills and requirements needed to pursue this rewarding career. Inside, you'll discover the ins and outs of paralegal skills, from preparing documents and performing legal research to obtaining certification, job hunting, and understanding legal concepts.
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Paralegal Career For Dummies, 2nd Edition
- Narrated by: Coleen Marlo
- Length: 12 hrs and 28 mins
- Release date: 25-06-19
- Language: English
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The demand for paralegal professionals is exploding, and Paralegal Career For Dummies, 2nd Edition explains the skills and requirements needed to pursue this rewarding career. Inside, you'll discover the ins and outs of paralegal skills....
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Misbehaving
- The Making of Behavioral Economics
- By: Richard H. Thaler
- Narrated by: L. J. Ganser
- Length: 13 hrs and 35 mins
- Unabridged
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Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves, and our world.
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Behavioural Economics in Perspective
- By Judy Corstjens on 27-01-16
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Misbehaving
- The Making of Behavioral Economics
- Narrated by: L. J. Ganser
- Length: 13 hrs and 35 mins
- Release date: 18-05-15
- Language: English
- Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals....
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Heart and Sell
- 10 Universal Truths Every Salesperson Needs to Know
- By: Shari Levitin
- Narrated by: Shari Levitin
- Length: 7 hrs and 3 mins
- Unabridged
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Are you making it difficult for your potential customers to buy from you? Today's buyers are overloaded - overwhelmed by too much information and suffering from decision fatigue. Across industries, customers are delaying purchasing decisions or even choosing to stick with the status quo so they can avoid the dreaded "sales process". In response, many sales professionals are overcompensating with behaviors that are either too accommodating or that create high pressure - and alienating potential buyers in the process.
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Recommended
- By Julian on 25-06-23
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Heart and Sell
- 10 Universal Truths Every Salesperson Needs to Know
- Narrated by: Shari Levitin
- Length: 7 hrs and 3 mins
- Release date: 12-11-19
- Language: English
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Author Shari Levitin, creator of the Third-Level Selling system, offers a dynamic framework for effective selling in the Digital Age. Unlike other sales books that focus on abstract tips or techniques, Heart and Sell offers a science based real-world approach....
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Pre-Suasión [Pre-Suasion]
- Un método revolucionario para influir y persuadir [A Revolutionary Method to Influence and Persuade]
- By: Robert Cialdini, María Serrano Giménez - translator
- Narrated by: José Manuel Vieira
- Length: 10 hrs
- Unabridged
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La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuasor? Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante.
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Pre-Suasión [Pre-Suasion]
- Un método revolucionario para influir y persuadir [A Revolutionary Method to Influence and Persuade]
- Narrated by: José Manuel Vieira
- Length: 10 hrs
- Release date: 08-06-23
- Language: Spanish
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Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante....
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How to Start a Vending Machine Business
- A Step-by-Step Guide to Launching a Successful Business, from Market Research to Exit Strategies and Succession Planning (Beginner’s Guide)
- By: James Harris
- Narrated by: Helpful Matthew
- Length: 2 hrs and 10 mins
- Unabridged
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Introducing How to Start a Vending Machine Business—your comprehensive guide to entering the lucrative world of vending machines. Whether you're a complete beginner or an experienced entrepreneur looking to diversify your portfolio, this book offers invaluable insights and practical strategies to help you build a successful vending machine business.
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Life Changing Techniques!
- By Tammy Philip on 06-07-23
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How to Start a Vending Machine Business
- A Step-by-Step Guide to Launching a Successful Business, from Market Research to Exit Strategies and Succession Planning (Beginner’s Guide)
- Narrated by: Helpful Matthew
- Length: 2 hrs and 10 mins
- Release date: 30-06-23
- Language: English
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Introducing How to Start a Vending Machine Business—your comprehensive guide to entering the lucrative world of vending machines....
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How Brands Grow
- What Marketers Don't Know
- By: Byron Sharp
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Unabridged
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This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
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More for established corporates, terrible reading
- By stryder on 25-07-16
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How Brands Grow
- What Marketers Don't Know
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Release date: 04-02-14
- Language: English
- This audiobook provides evidence-based answers to the key questions asked by marketers every day....
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Renaissance Nation
- How the Pope's Children Rewrote the Rules for Ireland
- By: David McWilliams
- Narrated by: David McWilliams
- Length: 11 hrs and 22 mins
- Unabridged
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In four decades, bookended by the Pope’s visits to Ireland in September 1979 and August 2018, Ireland has become one of the wealthiest and most progressive nations in the world. Characteristically brilliant and timely, Renaissance Nation is a thrilling account of Ireland’s vertiginous rise and a timely exploration of its conflicted present, where stark decisions await the next generation of would-be revolutionaries.
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Ah, sure jasus it’s great
- By Lily O'D on 24-11-19
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Renaissance Nation
- How the Pope's Children Rewrote the Rules for Ireland
- Narrated by: David McWilliams
- Length: 11 hrs and 22 mins
- Release date: 21-11-19
- Language: English
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In four decades, bookended by the Pope’s visits to Ireland in September 1979 and August 2018, Ireland has become one of the wealthiest and most progressive nations in the world....
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The Algebra of Happiness
- The Pursuit of Success, Love and What It All Means
- By: Scott Galloway
- Narrated by: Scott Galloway
- Length: 3 hrs and 35 mins
- Unabridged
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As Scott Galloway puts it, by the time you hit your mid-20s sh*t gets real. Life becomes stressful. Even the smart, the hardworking and the elite can feel lost in a chaotic, noisy and unpredictable world. As a professor at New York University's Stern School of Business, the debate in Galloway's MBA class often veers away from business strategy to the challenging issue of life strategies. Which is why Galloway, in his signature take-no-prisoners style, has developed a dynamic formula for a life well lived.
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A little book of wisdom
- By Peter B on 20-06-19
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The Algebra of Happiness
- The Pursuit of Success, Love and What It All Means
- Narrated by: Scott Galloway
- Length: 3 hrs and 35 mins
- Release date: 13-06-19
- Language: English
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As Scott Galloway puts it, by the time you hit your mid-20s sh*t gets real. Life becomes stressful....
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Stuffocation
- Living More with Less
- By: James Wallman
- Narrated by: Kris Dyer
- Length: 9 hrs and 10 mins
- Unabridged
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Trend forecaster James Wallman reveals the world's growing sense of stuffocation – and how we can move away from it. We have more stuff than we could ever need - clothes we don't wear, kit we don't use, and toys we don't play with. But having everything we thought we wanted isn't making us happier. It's bad for the planet. It's cluttering up our homes. It's making us feel 'stuffocated' and stressed - and it might even be killing us.
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Tenuous, badly written, over dramatised rubbish
- By Emily on 17-07-16
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Stuffocation
- Living More with Less
- Narrated by: Kris Dyer
- Length: 9 hrs and 10 mins
- Release date: 04-04-16
- Language: English
- Trend forecaster James Wallman reveals the world's growing sense of stuffocation – and how we can move away from it....
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Black Ops Advertising
- Native Ads, Content Marketing, and the Covert World of the Digital Sell
- By: Mara Einstein
- Narrated by: Tamara Marston
- Length: 7 hrs and 49 mins
- Unabridged
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Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.
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Not exactly what I thought it would be
- By Ryan on 11-09-17
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Black Ops Advertising
- Native Ads, Content Marketing, and the Covert World of the Digital Sell
- Narrated by: Tamara Marston
- Length: 7 hrs and 49 mins
- Release date: 13-09-16
- Language: English
- From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising....
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Methods of Persuasion
- How to Use Psychology to Influence Human Behavior
- By: Nick Kolenda
- Narrated by: Mike Norgaard
- Length: 6 hrs and 6 mins
- Unabridged
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Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.
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Thoroughly enjoyable
- By Donna McConnell on 14-02-18
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Methods of Persuasion
- How to Use Psychology to Influence Human Behavior
- Narrated by: Mike Norgaard
- Length: 6 hrs and 6 mins
- Release date: 18-09-17
- Language: English
- Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show....
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The Seven Pillars of Customer Success
- A Proven Framework to Drive Impactful Client Outcomes for Your Company
- By: Wayne McCulloch
- Narrated by: Nick Hardcastle
- Length: 8 hrs and 6 mins
- Unabridged
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Wayne McCulloch has more than 25 years of experience in the software industry — years spent in training, adoption, and customer experience, the building blocks for customer success. Now he’s sharing what he knows as a chief customer officer leading global success functions. In The Seven Pillars of Customer Success, Wayne provides an adaptable framework for building a strong customer success organization.
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Informative and easy to listen
- By Cutelittleteacup on 30-12-23
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The Seven Pillars of Customer Success
- A Proven Framework to Drive Impactful Client Outcomes for Your Company
- Narrated by: Nick Hardcastle
- Length: 8 hrs and 6 mins
- Release date: 06-12-21
- Language: English
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Wayne McCulloch has more than 25 years of experience in the software industry — years spent in training, adoption, and customer experience, the building blocks for customer success....
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