Green Giants
How Smart Companies Turn Sustainability into Billion-Dollar Businesses
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Green Giants
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Narrated by:
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Kelly Bourquin
About this listen
What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third best-selling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; and a higher purpose that ignites the company - when the mission leads, profits follow.
Mainstream appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer: This new breed of billion-dollar business proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multi nationals, these companies collectively represent over $60 billion in revenue. What's more, many command wider profit margins and are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustainable success that anyone can follow.
©2015 E. Freya Williams. (P)2015 Gildan Media LLCListeners also enjoyed...
What listeners say about Green Giants
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall3 out of 5 stars
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Performance2 out of 5 stars
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Story3 out of 5 stars
- Ash Bladon
- 01-10-17
Interesting but narration makes hard to listen to
The content was interesting, possibly a little too focused on Unilever but interesting to learn about big corporations take on green.
Narration tempo was really off-putting for me, I could only take 30mins at a time. Narration was fast with pauses in places you wouldn't expect so quite disorientating.
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1 person found this helpful
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Overall4 out of 5 stars
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Performance2 out of 5 stars
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Story5 out of 5 stars
- Tom tombin
- 06-04-18
Great content but, the audio leaves me wanting more.
Very good content, anyone who has an interest in sustainability, circular economics and sustainable business should definitely listen to it.
I do not like the voice of the author and/or the audio quality. It sounds very annoying and automated.
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1 person found this helpful
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Overall4 out of 5 stars
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Performance1 out of 5 stars
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Story4 out of 5 stars
- Phil
- 07-09-19
Robot narrator!
Decent piece of reference text spoilt by the narrator sounding like a robot! Well researched and referenced examples, good if you are already in the sustainability sector and need to widen your subject matter knowledge.
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Overall3 out of 5 stars
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Performance1 out of 5 stars
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Story3 out of 5 stars
- Amazon Customer
- 03-07-18
Really difficult to focus on the book.
I found the narration really distracting. Sounded like a robot and with odd upward inflections at inappropriate points. I had been looking forward to this book but will have to wait until I have the time to read it as the audio is terrible Such a shame.
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1 person found this helpful
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Overall3 out of 5 stars
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Performance1 out of 5 stars
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Story4 out of 5 stars
- Joel
- 21-12-19
Really good content but read by a robot
The content of the book is really good. Very helpful for small start ups looking to grow.
The only problem I found was that the book was read by a robot.
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- MinimalMaximum
- 04-11-19
very poorly produced audiobook
very poorly produced audiobook, which was disappointing as the physical book is good. i dont know how wlthis made it through the quality assurance process
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