Market Research

Product list
    • 25 Behavioural Biases That Influence What We Buy
    • By: Richard Shotton
    • Narrated by: Simon Cole
    • Length: 5 hrs and 1 min
    • Release date: 24-08-18
    • Language: English
    • 4.5 out of 5 stars 154 ratings
    • Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn....

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    • A Guide to Design and Implementation, 4th Edition
    • By: Sharan B. Merriam, Elizabeth J. Tisdell
    • Narrated by: Marguerite Gavin
    • Length: 11 hrs and 1 min
    • Release date: 06-08-19
    • Language: English
    • 4.5 out of 5 stars 23 ratings
    • Qualitative Research is the essential guide to understanding, designing, conducting, and presenting a qualitative research study....

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    • The Easiest Guide to Market Research
    • By: Pooja Agnihotri
    • Narrated by: Andrew Doyle
    • Length: 48 mins
    • Release date: 11-10-21
    • Language: English
    • Not rated yet
    • The wisdom from Sun Tzu's world-famous book, The Art of War, has been widely applied by many top-class CEOs to drive their businesses to success....

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    • Psychology, Neuroscience, and the Human Side of Economics
    • By: David Orrell
    • Narrated by: Dan Bottomley
    • Series: Hot Science Series
    • Length: 4 hrs and 48 mins
    • Release date: 01-11-21
    • Language: English
    • 4 out of 5 stars 6 ratings
    • The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier....

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    • The Psychology of Persuasion
    • By: Robert B. Cialdini
    • Narrated by: Robert B. Cialdini
    • Length: 20 hrs and 43 mins
    • Release date: 04-05-21
    • Language: English
    • 4.5 out of 5 stars 424 ratings
    • In this science-driven guide to persuasion Robert Cialdini applies the psychology of why people say yes to help you succeed in business and life.

    Regular price: £16.99 or 1 Credit

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    • The Real Reason Features and Benefits Selling Doesn't Work
    • By: Greg Nanigian
    • Narrated by: Graham Rowat
    • Length: 3 hrs and 48 mins
    • Release date: 29-12-20
    • Language: English
    • 4.5 out of 5 stars 4 ratings
    • Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you....

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    • The New Paradigm for Connecting Brands to People
    • By: Marc Gobe
    • Narrated by: DeMario Clarke
    • Length: 12 hrs and 42 mins
    • Release date: 28-02-13
    • Language: English
    • 3.5 out of 5 stars 21 ratings
    • Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people....

    Regular price: £18.99 or 1 Credit

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    • The Science Behind Why We Buy
    • By: Phil P. Barden
    • Narrated by: Graham Mack
    • Length: 9 hrs and 52 mins
    • Release date: 15-11-22
    • Language: English
    • 2.5 out of 5 stars 3 ratings
    • If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing....

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    • The Unbeatable Strategy of Loving Customers
    • By: Fred Reichheld, Darci Darnell, Maureen Burns
    • Narrated by: Walter Dixon
    • Length: 8 hrs and 37 mins
    • Release date: 31-12-21
    • Language: English
    • 4.5 out of 5 stars 9 ratings
    • Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it....

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    • Why the Key to Fixing Everything Is All of Us
    • By: Jon Alexander
    • Narrated by: Jon Alexander, Brian Eno
    • Length: 8 hrs and 52 mins
    • Release date: 14-11-22
    • Language: English
    • 4.5 out of 5 stars 24 ratings
    • "Citizens" opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as...

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    • The Power of Social Influences
    • By: Cass R. Sunstein
    • Narrated by: Jonathan Yen
    • Length: 5 hrs and 7 mins
    • Release date: 28-05-19
    • Language: English
    • 4 out of 5 stars 8 ratings
    • In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity - what it is and how it works - as well as the countervailing force of dissent....

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    • Improving Decisions About Health, Wealth, and Happiness
    • By: Richard H. Thaler, Cass R. Sunstein
    • Narrated by: Sean Pratt
    • Length: 10 hrs and 35 mins
    • Release date: 02-07-08
    • Language: English
    • 4 out of 5 stars 62 ratings
    • Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion....

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    • Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
    • By: Robbie Kellman Baxter
    • Narrated by: Tom Pile
    • Length: 8 hrs and 12 mins
    • Release date: 19-04-16
    • Language: English
    • 4 out of 5 stars 170 ratings
    • If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy....

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    • How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
    • By: Robbie Kellman Baxter
    • Narrated by: Caroline Miller
    • Length: 6 hrs and 16 mins
    • Release date: 24-09-21
    • Language: English
    • 4.5 out of 5 stars 3 ratings
    • Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target....

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    • 100 Ways to Persuade and Convince Consumers with Neuromarketing
    • By: Roger Dooley
    • Narrated by: Mark Ashby
    • Length: 7 hrs and 14 mins
    • Release date: 09-07-20
    • Language: English
    • 4.5 out of 5 stars 4 ratings
    • Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns....

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    • By: Nir Eyal, Ryan Hoover
    • Narrated by: Nir Eyal
    • Length: 4 hrs and 40 mins
    • Release date: 22-01-14
    • Language: English
    • 4.5 out of 5 stars 779 ratings
    • Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model"....

    Regular price: £11.99 or 1 Credit

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    • 10 Universal Truths Every Salesperson Needs to Know
    • By: Shari Levitin
    • Narrated by: Shari Levitin
    • Length: 7 hrs and 3 mins
    • Release date: 12-11-19
    • Language: English
    • 5 out of 5 stars 5 ratings
    • Author Shari Levitin, creator of the Third-Level Selling system, offers a dynamic framework for effective selling in the Digital Age. Unlike other sales books that focus on abstract tips or techniques, Heart and Sell offers a science based real-world approach....

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    • How to Take Control of the Customer Conversation
    • By: Matthew Dixon, Brent Adamson
    • Narrated by: Matthew Dixon, Brent Adamson
    • Length: 5 hrs and 43 mins
    • Release date: 10-02-22
    • Language: English
    • 4.5 out of 5 stars 45 ratings
    • Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them....

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