Market Research

Product list
    • The Easiest Guide to Market Research
    • By: Pooja Agnihotri
    • Narrated by: Andrew Doyle
    • Length: 48 mins
    • Release date: 11-10-21
    • Language: English
    • Not rated yet
    • The wisdom from Sun Tzu's world-famous book, The Art of War, has been widely applied by many top-class CEOs to drive their businesses to success....

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    • A Guide to Design and Implementation, 4th Edition
    • By: Sharan B. Merriam, Elizabeth J. Tisdell
    • Narrated by: Marguerite Gavin
    • Length: 11 hrs and 1 min
    • Release date: 06-08-19
    • Language: English
    • 4.5 out of 5 stars 24 ratings
    • Qualitative Research is the essential guide to understanding, designing, conducting, and presenting a qualitative research study....

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    • 25 Behavioural Biases That Influence What We Buy
    • By: Richard Shotton
    • Narrated by: Simon Cole
    • Length: 5 hrs and 1 min
    • Release date: 24-08-18
    • Language: English
    • 4.5 out of 5 stars 156 ratings
    • Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn....

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    • The Psychology of Persuasion
    • By: Robert B. Cialdini
    • Narrated by: Robert B. Cialdini
    • Length: 20 hrs and 43 mins
    • Release date: 04-05-21
    • Language: English
    • 4.5 out of 5 stars 430 ratings
    • In this science-driven guide to persuasion Robert Cialdini applies the psychology of why people say yes to help you succeed in business and life.

    Regular price: £16.99 or 1 Credit

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    • The New Paradigm for Connecting Brands to People
    • By: Marc Gobe
    • Narrated by: DeMario Clarke
    • Length: 12 hrs and 42 mins
    • Release date: 28-02-13
    • Language: English
    • 3.5 out of 5 stars 21 ratings
    • Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people....

    Regular price: £18.99 or 1 Credit

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    • Improving Decisions About Health, Wealth, and Happiness
    • By: Richard H. Thaler, Cass R. Sunstein
    • Narrated by: Sean Pratt
    • Length: 10 hrs and 35 mins
    • Release date: 02-07-08
    • Language: English
    • 4 out of 5 stars 62 ratings
    • Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion....

    Regular price: £13.99 or 1 Credit

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    • Psychology, Neuroscience, and the Human Side of Economics
    • By: David Orrell
    • Narrated by: Dan Bottomley
    • Series: Hot Science Series
    • Length: 4 hrs and 48 mins
    • Release date: 01-11-21
    • Language: English
    • 4 out of 5 stars 6 ratings
    • The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier....

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    • 100 Ways to Persuade and Convince Consumers with Neuromarketing
    • By: Roger Dooley
    • Narrated by: Mark Ashby
    • Length: 7 hrs and 14 mins
    • Release date: 09-07-20
    • Language: English
    • 4.5 out of 5 stars 4 ratings
    • Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns....

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    • Why the Key to Fixing Everything Is All of Us
    • By: Jon Alexander
    • Narrated by: Jon Alexander, Brian Eno
    • Length: 8 hrs and 52 mins
    • Release date: 14-11-22
    • Language: English
    • 4.5 out of 5 stars 24 ratings
    • "Citizens" opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as...

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    • Conquering the New Battleground for Customer Loyalty
    • By: Matthew Dixon, Nick Toman, Rick DeLisi
    • Narrated by: Matthew Dixon, Nick Toman, Rick DeLisi
    • Length: 6 hrs and 37 mins
    • Release date: 03-03-20
    • Language: English
    • 4 out of 5 stars 15 ratings
    • In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty....

    Regular price: £12.99 or 1 Credit

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    • The Science Behind Why We Buy
    • By: Phil P. Barden
    • Narrated by: Graham Mack
    • Length: 9 hrs and 52 mins
    • Release date: 15-11-22
    • Language: English
    • 2.5 out of 5 stars 3 ratings
    • If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing....

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    • The Unbeatable Strategy of Loving Customers
    • By: Fred Reichheld, Darci Darnell, Maureen Burns
    • Narrated by: Walter Dixon
    • Length: 8 hrs and 37 mins
    • Release date: 31-12-21
    • Language: English
    • 4.5 out of 5 stars 9 ratings
    • Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it....

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    • The Real Reason Features and Benefits Selling Doesn't Work
    • By: Greg Nanigian
    • Narrated by: Graham Rowat
    • Length: 3 hrs and 48 mins
    • Release date: 29-12-20
    • Language: English
    • 4.5 out of 5 stars 4 ratings
    • Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you....

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    • How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty
    • By: Shep Hyken
    • Narrated by: Timothy Andrés Pabon
    • Length: 4 hrs and 41 mins
    • Release date: 13-11-18
    • Language: English
    • 5 out of 5 stars 4 ratings
    • This audiobook shows you how to leverage convenience as a powerful way to differentiate yourself from your competition. You'll learn six compelling strategies, supported by numerous examples and case studies, that will fuel your plan to create a focus on convenience for your customers....

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    • How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
    • By: Robbie Kellman Baxter
    • Narrated by: Caroline Miller
    • Length: 6 hrs and 16 mins
    • Release date: 24-09-21
    • Language: English
    • 4.5 out of 5 stars 3 ratings
    • Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target....

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    • Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
    • By: Robbie Kellman Baxter
    • Narrated by: Tom Pile
    • Length: 8 hrs and 12 mins
    • Release date: 19-04-16
    • Language: English
    • 4 out of 5 stars 170 ratings
    • If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy....

    Regular price: £14.99 or 1 Credit

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    • How High Performers Overcome Customer Indecision
    • By: Matthew Dixon, Ted McKenna
    • Narrated by: Matthew Dixon, Ted McKenna
    • Length: 5 hrs and 47 mins
    • Release date: 20-09-22
    • Language: English
    • 4.5 out of 5 stars 15 ratings
    • In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business....

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