Building Customers
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Lean Customer Development
- Building Products Your Customers Will Buy
- By: Cindy Alvarez
- Narrated by: Chelsea Kwoka
- Length: 7 hrs and 23 mins
- Unabridged
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How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them
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Lean Customer Development
- Building Products Your Customers Will Buy
- Narrated by: Chelsea Kwoka
- Length: 7 hrs and 23 mins
- Release date: 05-02-21
- Language: English
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How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants....
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Regular price: £29.99 or 1 Credit
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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
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Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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A novel approach, but....
- By Howard Golding on 28-12-17
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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Release date: 10-10-17
- Language: English
- Donald Miller uses the 7 elements of powerful stories to teach listeners to improve how they connect with customers and grow their business.
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Building a StoryBrand 2.0
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 6 hrs and 31 mins
- Unabridged
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When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .
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Building a StoryBrand 2.0
- Clarify Your Message So Customers Will Listen
- Narrated by: Donald Miller
- Length: 6 hrs and 31 mins
- Release date: 07-01-25
- Language: English
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When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .
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Regular price: £18.39 or 1 Credit
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AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- By: A.K. Pradeep, Andrew Appel, Stan Sthanunathan
- Narrated by: Graham Rowat
- Length: 6 hrs and 53 mins
- Unabridged
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AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".
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Very well explained
- By Chris on 09-04-19
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AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- Narrated by: Graham Rowat
- Length: 6 hrs and 53 mins
- Release date: 26-02-19
- Language: English
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AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell....
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The 12 Powers of a Marketing Leader
- How to Succeed by Building Customer and Company Value
- By: Thomas Barta, Patrick Barwise
- Narrated by: John Haag
- Length: 6 hrs and 37 mins
- Unabridged
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The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors - or powers - that drive marketers' business impact and career success.
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The 12 Powers of a Marketing Leader
- How to Succeed by Building Customer and Company Value
- Narrated by: John Haag
- Length: 6 hrs and 37 mins
- Release date: 11-08-21
- Language: English
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The 12 Powers of a Marketing Leader is the first research-based leadership book for marketers in the 21st century. This game-changing book identifies 12 specific behaviors - or powers - that drive marketers' business impact and career success....
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The Relationship Economy
- Building Stronger Customer Connections in the Digital Age
- By: John R. DiJulius III
- Narrated by: Joel Richards
- Length: 5 hrs and 22 mins
- Unabridged
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In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever - and they will be the key to success for businesses moving forward.
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The Relationship Economy
- Building Stronger Customer Connections in the Digital Age
- Narrated by: Joel Richards
- Length: 5 hrs and 22 mins
- Release date: 29-08-20
- Language: English
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In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society....
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Exceptional Service, Exceptional Profit
- The Secrets of Building a Five-Star Customer Service Organization
- By: Leonardo Inghilleri, Micah Solomon
- Narrated by: Sean Pratt
- Length: 5 hrs and 39 mins
- Unabridged
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In a tight market, your most powerful growth engine - and your best protection from competitive inroads - is this: Put everything you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become "walking billboards" who will happily promote your brand.
In Exceptional Service, Exceptional Profit, insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty.
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Exceptional Service, Exceptional Profit
- The Secrets of Building a Five-Star Customer Service Organization
- Narrated by: Sean Pratt
- Length: 5 hrs and 39 mins
- Release date: 14-03-14
- Language: English
- In Exceptional Service, Exceptional Profit, insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty....
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Conversations Made Easy
- Building Your Playbook for Growing Sales and Connecting with Customers
- By: Chris Jennings
- Narrated by: Chris Jennings, Stephen George
- Length: 5 hrs and 55 mins
- Unabridged
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For sales professionals and business leaders, communicating effectively and authentically is a never-ending struggle, especially when building new business and improving team performance. It’s a struggle with a long-lasting impact, rippling into both profit and reputation. Don’t rely on price discounts and canned pitches to win business. Let your team see and hear authentic leadership so they too can become good leaders.
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Conversations Made Easy
- Building Your Playbook for Growing Sales and Connecting with Customers
- Narrated by: Chris Jennings, Stephen George
- Series: Conversations Made Easy, Book 1
- Length: 5 hrs and 55 mins
- Release date: 13-11-23
- Language: English
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For sales professionals and business leaders, communicating effectively and authentically is a never-ending struggle, especially when building new business and improving team performance. It’s a struggle with a long-lasting impact, rippling into both profit and reputation....
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Scaling Up Simplified
- Unlock the Master Code to Explosive Business Growth by Recruiting a Powerful Team, Attracting Loyal Customers, and Building a Life of Freedom
- By: Shannon Teague
- Narrated by: Teena Katz
- Length: 6 hrs and 22 mins
- Unabridged
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In this book, you'll discover the road map to financial salvation with proven steps to make your business more proficient, productive, and profitable. You'll learn how to unlock the proper mindset for success, practice compounding habits, and set authentic goals. You'll also gain insight into building a positive workplace culture, deciphering core values, and recruiting a team of high-achievers. Plus, you'll learn how to set up systems and processes for increased efficiency, establish consistent cash flow, and create a raving fan base.
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Highly recommend
- By Kumar on 11-01-23
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Scaling Up Simplified
- Unlock the Master Code to Explosive Business Growth by Recruiting a Powerful Team, Attracting Loyal Customers, and Building a Life of Freedom
- Narrated by: Teena Katz
- Length: 6 hrs and 22 mins
- Release date: 14-12-21
- Language: English
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Are you tired of struggling to grow your business, wearing multiple hats, and barely keeping up with the competition? Do you want to know the secret to building a successful business effortlessly? Look no further than Scaling Up Simplified by Shannon Teague....
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Connected Strategy
- Building Continuous Customer Relationships for Competitive Advantage
- By: Nicolaj Siggelkow, Christian Terwiesch
- Narrated by: David Marantz
- Length: 6 hrs and 58 mins
- Unabridged
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In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in various industries, Connected Strategy identifies the four pathways - respond-to-desire, curated offering, coach behavior, and automatic execution - for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies.
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A good starting point
- By Michael J Birdsall on 20-01-21
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Connected Strategy
- Building Continuous Customer Relationships for Competitive Advantage
- Narrated by: David Marantz
- Length: 6 hrs and 58 mins
- Release date: 20-10-20
- Language: English
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In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage....
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Building Good Customer Relationships
- The Comprehensive Guide and Tips on How to Build and Develop Customer Relationships to Improve Business
- By: Tyson Brandt
- Narrated by: Aadam Smyth
- Length: 20 mins
- Unabridged
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Obsess over your customers! It’s necessary to succeed! It begins with the culture you establish for your company and making sure that your support team is at the frontlines to make sure your customers are happy and their needs are addressed. Your entire company from top to bottom needs to share that providing an amazing customer experience is necessary the key to your company’s success.
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Building Good Customer Relationships
- The Comprehensive Guide and Tips on How to Build and Develop Customer Relationships to Improve Business
- Narrated by: Aadam Smyth
- Length: 20 mins
- Release date: 17-01-23
- Language: English
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Obsess over your customers! It’s necessary to succeed! It begins with the culture you establish for your company and making sure that your support team is at the frontlines to make sure your customers are happy and their needs are addressed....
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Building Brand Communities: How Organizations Succeed by Creating Belonging
- By: Carrie Melissa Jones, Charles Vogl
- Narrated by: Caroline Miller
- Length: 8 hrs and 10 mins
- Unabridged
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An authentic brand community is more than just people buying your product or working alongside one another. This audiobook articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be.
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Building Brand Communities: How Organizations Succeed by Creating Belonging
- Narrated by: Caroline Miller
- Length: 8 hrs and 10 mins
- Release date: 15-05-20
- Language: English
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An authentic brand community is more than just people buying your product or working alongside one another. This audiobook articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships....
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My Farmer, My Customer
- Building Business & Community Through Farming Healthy Food
- By: Marty Travis
- Narrated by: Marty Travis
- Length: 5 hrs and 37 mins
- Unabridged
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This book is perfect for anyone who eats and wants to understand what it takes to produce healthy food. Through new ideas and a different perspective, Marty shares a winning formula for success in modern family farming. Written by the owner of the Spence Farm featured in the documentary, Sustainable, this book provides listeners with the necessary steps an owner-operator must take to set up their family farm for long-term success.
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My Farmer, My Customer
- Building Business & Community Through Farming Healthy Food
- Narrated by: Marty Travis
- Length: 5 hrs and 37 mins
- Release date: 19-04-22
- Language: English
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This book is perfect for anyone who eats and wants to understand what it takes to produce healthy food. Through new ideas and a different perspective, Marty shares a winning formula for success in modern family farming....
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The Storytelling Edge
- How to Transform Your Business, Stop Screaming into the Void, and Make People Love You
- By: Joe Lazauskas, Shane Snow
- Narrated by: Chris Sorensen
- Length: 4 hrs and 15 mins
- Unabridged
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In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.
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A massive ad for Contently
- By Berrylan on 11-08-23
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The Storytelling Edge
- How to Transform Your Business, Stop Screaming into the Void, and Make People Love You
- Narrated by: Chris Sorensen
- Length: 4 hrs and 15 mins
- Release date: 30-05-18
- Language: English
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In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers....
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Future Demand
- Why Building Your Brand Among Tomorrow's Customers Is the Key to Start-up Success
- By: James Hurman
- Narrated by: James Hurman
- Length: 2 hrs
- Unabridged
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A start-up comes to market with a new product. Using cost-effective digital marketing, they get their solution in front of those customers. Growth happens exponentially. VCs and the media pile in. Then growth slows. Eventually, the whole thing peters out, usually three years from launch. How do you prevent this from happening to your start-up? Future Demand explores the realities of how start-ups grow beyond their eager early users, providing evidence and insight into how to build your brand among the much larger group of customers who’ll buy from you in the future.
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Pragmatic nature of the advice.
- By Amazon Customer on 01-12-23
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Future Demand
- Why Building Your Brand Among Tomorrow's Customers Is the Key to Start-up Success
- Narrated by: James Hurman
- Length: 2 hrs
- Release date: 08-09-22
- Language: English
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Future Demand explores the realities of how start-ups grow beyond their eager early users, providing evidence and insight into how to build your brand among the much larger group of customers who’ll buy from you in the future....
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The 8 Laws of Customer-Focused Leadership
- New Rules for Building a Business Around Today’s Customer
- By: Blake Morgan
- Narrated by: Blake Morgan
- Length: 6 hrs and 20 mins
- Unabridged
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In a rapidly changing world filled with uncertainties, one thing remains crystal clear: customers are increasingly fickle and no longer care about loyalty to any particular company. In addition, many well-intentioned companies are falling short of customer expectations, despite every organization’s potential for excellence.
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The 8 Laws of Customer-Focused Leadership
- New Rules for Building a Business Around Today’s Customer
- Narrated by: Blake Morgan
- Length: 6 hrs and 20 mins
- Release date: 02-07-24
- Language: English
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A leadership playbook for making customer experience a core aspect of your business.
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Amazon FBA Domination Blueprint
- The Ultimate Guide to Building Your Own Passive Income Empire on Amazon, and Selling Private Label Products That Make Your Customers Beg You for More
- By: Nick David
- Narrated by: Frank DiPiazza
- Length: 3 hrs and 3 mins
- Unabridged
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Amazon FBA is a business model where you find an existing product that is on demand, look for a supplier in China to manufacture the products for you, then ship it to an Amazon warehouse, and you start making money as soon as a customer purchases your product through Amazon's website. If you are really serious about succeeding with the game of selling on Amazon, I suggest you start paying attention and prepare to take massive action so you may now start your journey toward financial freedom!
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fantastic book very good information & insight on
- By Richard on 08-05-19
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Amazon FBA Domination Blueprint
- The Ultimate Guide to Building Your Own Passive Income Empire on Amazon, and Selling Private Label Products That Make Your Customers Beg You for More
- Narrated by: Frank DiPiazza
- Length: 3 hrs and 3 mins
- Release date: 19-02-19
- Language: English
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Amazon FBA is a business model where you find an existing product that is on demand, look for a supplier in China to manufacture the products for you, then ship it to an Amazon warehouse, and you start making money as soon as a customer purchases your product through Amazon's website....
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State of the Art Selling
- Customer-Building Strategies from the Best in Business
- By: Barry J. Farber
- Narrated by: Barry Farber
- Length: 5 hrs and 24 mins
- Unabridged
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Selling is the cornerstone of our economy and our society. Everyone sells - some just do it better than others. The million-dollar sales pros know that to sell well requires a complex set of skills, as well as the willingness to perfect relations with the customer. There is no one in the sales arena better versed on the subject of the Big C - the customer - and the significance of service and satisfaction tactics, than Barry J. Farber.
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State of the Art Selling
- Customer-Building Strategies from the Best in Business
- Narrated by: Barry Farber
- Series: Nightingale-Conant: Sales Training
- Length: 5 hrs and 24 mins
- Release date: 14-10-14
- Language: English
- Selling is the cornerstone of our economy and our society. Everyone sells - some just do it better than others....
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The Zero in Formula
- The Definitive Guide to Building a Disruptive and Sustainable Business through Customer-Centric Innovation
- By: Dennis Geelen
- Narrated by: Todd Belcher
- Length: 5 hrs and 25 mins
- Unabridged
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The Zero in Formula, Dennis Geelen's latest book, challenges business owners, CEO's, and leaders to think differently about their company. The stats don't lie. A large percentage of businesses do not make it past the first few years. Of the ones that do, only a small percentage end up surviving past 15 years. Many of those that survive have now plateaued or are in decline. You will learn what it means to be customer centric, with strategies and tools you can apply to your business. You will be guided through the recipe step-by-step to build your successful foundation.
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Very inspirational book.
- By Amazon Kunde on 14-12-21
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The Zero in Formula
- The Definitive Guide to Building a Disruptive and Sustainable Business through Customer-Centric Innovation
- Narrated by: Todd Belcher
- Length: 5 hrs and 25 mins
- Release date: 30-11-20
- Language: English
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The Zero in Formula, Dennis Geelen's latest book, challenges business owners, CEO's, and leaders to think differently about their company. The stats don't lie. A large percentage of businesses do not make it past the first few years....
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The Lost Art of Connecting
- The Gather, Ask, Do Method for Building Meaningful Business Relationships
- By: Susan McPherson, Jackie Ashton
- Narrated by: Susan McPherson
- Length: 8 hrs and 14 mins
- Unabridged
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Networking is often considered a necessary evil for all working professionals. With social media platforms like LinkedIn, Twitter, Instagram, and Facebook at our disposal, reaching potential investors or employers is much easier. Yet, these connections often feel transactional and agenda-driven, leaving professionals feeling burnt out and stressed out.
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The Lost Art of Connecting
- The Gather, Ask, Do Method for Building Meaningful Business Relationships
- Narrated by: Susan McPherson
- Length: 8 hrs and 14 mins
- Release date: 31-08-21
- Language: English
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Networking is often considered a necessary evil for all working professionals. With social media platforms like LinkedIn, Twitter, Instagram, and Facebook at our disposal, reaching potential investors or employers is much easier....
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