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AI for Marketing and Product Innovation

Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales

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AI for Marketing and Product Innovation

By: A.K. Pradeep, Andrew Appel, Stan Sthanunathan
Narrated by: Graham Rowat
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About this listen

Get on board the next massive marketing revolution.

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell.

The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here - whether we use them or not. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how":

  • How do we use AI and ML in ways that speak to the human spirit?
  • How to we translate cold technological innovation into creative tools that forge deep human connections?

Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book reveals the ins and outs of these groundbreaking technological tools.

©2018 John Wiley & Sons, Inc. (P)2019 Gildan Media Forecasting & Strategic Planning Machine Theory & Artificial Intelligence Management Marketing Business Innovation Data Science Machine Learning Artificial Intelligence Product Innovation
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Profile Image for Chris

Very well explained

suggest and recommend this book to anyone in marketing or works with data in general. A true shift in the industry

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