Product Innovation
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AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- By: A.K. Pradeep, Andrew Appel, Stan Sthanunathan
- Narrated by: Graham Rowat
- Length: 6 hrs and 53 mins
- Unabridged
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AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".
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Very well explained
- By Chris on 09-04-19
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AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- Narrated by: Graham Rowat
- Length: 6 hrs and 53 mins
- Release date: 26-02-19
- Language: English
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AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell....
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Monetizing Innovation
- How Smart Companies Design the Product Around the Price
- By: Madhavan Ramanujam, Georg Tacke
- Narrated by: Darren Stephens
- Length: 7 hrs and 28 mins
- Unabridged
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Surprising rules for successful monetization. In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA.
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Basic and not as interesting as it could be
- By Atulya Mittal on 10-08-24
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Monetizing Innovation
- How Smart Companies Design the Product Around the Price
- Narrated by: Darren Stephens
- Length: 7 hrs and 28 mins
- Release date: 10-10-23
- Language: English
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Surprising rules for successful monetization....
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Simplifying Innovation: Doubling Speed to Market and New Product Profits with Your Existing Resources
- Guided Innovation
- By: Michael A. Dalton
- Narrated by: Ann Richardson
- Length: 6 hrs and 7 mins
- Unabridged
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Small changes can deliver big new product results. Are new products taking too long to develop and failing to deliver the bottom-line impact you need? Now you can accelerate your growth by identifying your innovation bottleneck - just one of the powerful new product development strategies revealed in Simplifying Innovation. As the story in this provocative business audiobook unfolds, you'll discover the first-ever approach to new product growth based on the Theory of Constraints.
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Valuable knowledge in a well told business novel.
- By CC on 21-08-14
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Simplifying Innovation: Doubling Speed to Market and New Product Profits with Your Existing Resources
- Guided Innovation
- Narrated by: Ann Richardson
- Length: 6 hrs and 7 mins
- Release date: 23-07-14
- Language: English
- Now you can accelerate your growth by identifying your innovation bottleneck - just one of the powerful new product development strategies revealed in Simplifying Innovation....
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Designing the Future
- How Ford, Toyota, and other World-Class Organizations Use Lean Product Development to Drive Innovation and Transform Their Business
- By: James M. Morgan, Jeffrey K. Liker
- Narrated by: Todd Belcher
- Length: 13 hrs and 54 mins
- Unabridged
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How did Ford Motors use Lean development to pull off one of the most impressive corporate turnarounds in history? Largely by avoiding the mistakes that so many companies make when in a death spiral. They looked beyond manufacturing efficiency to change the very fundamentals of how they developed vehicles. In Designing the Future, Lean product development expert James Morgan and world-renowned Lean guru Jeffrey K. Liker reveal why so many companies have achieved only moderate success with Lean in operations, with a limited impact on their overall business.
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wordy
- By Dave Woodall on 25-04-22
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Designing the Future
- How Ford, Toyota, and other World-Class Organizations Use Lean Product Development to Drive Innovation and Transform Their Business
- Narrated by: Todd Belcher
- Length: 13 hrs and 54 mins
- Release date: 27-07-21
- Language: English
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Lean product development expert James Morgan and world-renowned Lean guru Jeffrey K. Liker reveal why so many companies have achieved only moderate success with Lean in operations, with a limited impact on their overall business....
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Regular price: £15.99 or 1 Credit
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Winning at New Products
- Creating Value Through Innovation
- By: Robert G. Cooper
- Narrated by: James Edward Thomas
- Length: 17 hrs and 25 mins
- Unabridged
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For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership.
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Best Book on Innovation/R&D
- By wild duck on 15-06-20
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Winning at New Products
- Creating Value Through Innovation
- Narrated by: James Edward Thomas
- Length: 17 hrs and 25 mins
- Release date: 21-09-17
- Language: English
- Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success....
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The Product Innovator’s Handbook
- How to Design and Manufacture a Product That People Want to Buy
- By: Gethin Roberts
- Narrated by: Gethin Roberts
- Length: 3 hrs and 27 mins
- Unabridged
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When you have an idea for a new product, it’s a pivotal moment. This device of yours will enhance the lives of the people who use it, earn you extra money, and have a significant impact on the world. However, there’s much more to a successful product than the quality of the original idea. Why do some products fly off the shelves and others not even reach the market? That’s what this book will explain.
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The Product Innovator’s Handbook
- How to Design and Manufacture a Product That People Want to Buy
- Narrated by: Gethin Roberts
- Length: 3 hrs and 27 mins
- Release date: 09-05-23
- Language: English
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There’s much more to a successful product than the quality of the original idea. Why do some products fly off the shelves and others not even reach the market? That’s what this book will explain.
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The $500,000 Vending Machine Equation: How to Start a Vending Machine Small Business and Bring to Scale in 1 Year
- Master Branding with Social Media, Innovation Investing & The Product Mix Data Potion
- By: David Whitehead
- Narrated by: Gerhard Weigelt
- Length: 6 hrs and 57 mins
- Unabridged
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When you create a high-quality, dependable brand and meet a need in the market, you have a business idea that can truly flourish… and the world of vending machines is the perfect place to watch that happen. This comprehensive guide to building a vending machine business primed for growth contains everything you need to build the foundations and watch your business soar to great heights.
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Highly Valuable
- By Isaac1994 on 03-08-24
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The $500,000 Vending Machine Equation: How to Start a Vending Machine Small Business and Bring to Scale in 1 Year
- Master Branding with Social Media, Innovation Investing & The Product Mix Data Potion
- Narrated by: Gerhard Weigelt
- Length: 6 hrs and 57 mins
- Release date: 11-07-24
- Language: English
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When you create a high-quality, dependable brand and meet a need in the market, you have a business idea that can truly flourish… and the world of vending machines is the perfect place to watch that happen.
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HBR's 10 Must Reads on Design Thinking
- HBR's 10 Must Reads Series
- By: Harvard Business Review
- Narrated by: Steve Menasche, Teri Schnaubelt
- Length: 5 hrs and 52 mins
- Unabridged
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We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization. This book will inspire you to: understand the transformative potential of design thinking; proceed from idea to product at lightning speed; iterate with rapid customer feedback; fail small and win big; create new products people love; lead design thinking teams more effectively; and open new paths to innovation at your company.
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HBR's 10 Must Reads on Design Thinking
- HBR's 10 Must Reads Series
- Narrated by: Steve Menasche, Teri Schnaubelt
- Series: HBR's 10 Must Reads series
- Length: 5 hrs and 52 mins
- Release date: 28-04-20
- Language: English
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We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization....
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The Future of Design
- Global Product Innovation for a Complex World
- By: Lorraine Justice
- Narrated by: Katherine Fenton
- Length: 5 hrs and 22 mins
- Unabridged
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Through interviews with successful product designers and inventors from around the world, and case studies of products from their local inception to their global success, The Future of Design will answer these important questions and provide a robust framework for activating innovative thinking that goes beyond Western approaches to creativity and innovation.
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The Future of Design
- Global Product Innovation for a Complex World
- Narrated by: Katherine Fenton
- Length: 5 hrs and 22 mins
- Release date: 06-06-19
- Language: English
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Creating a successful global product is complex. Why do some products survive or become reinvented? Find out....
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Invent Wow
- Create Wealth: A Proven 3-Step System for Turning Your Wow Ideas into Profitable Products
- By: Don Brown
- Narrated by: Mark Sando
- Length: 4 hrs and 6 mins
- Unabridged
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When I was growing up, I always thought there were only two ways to get rich. Number one: You were born rich. Number two: Some family member left you a bunch of money when they kicked the bucket. As much as people love to talk up the American dream, I grew up inside the American reality - raised inside a trailer in New Jersey, born to a 14-year-old mother. But now, things are a little different. I've done lots of cool things with my life, but most people know me as "the ab roller guy".
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Enjoyed this book.
- By B on 29-06-22
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Invent Wow
- Create Wealth: A Proven 3-Step System for Turning Your Wow Ideas into Profitable Products
- Narrated by: Mark Sando
- Length: 4 hrs and 6 mins
- Release date: 09-03-20
- Language: English
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When I was growing up, I always thought there were only two ways to get rich. Number one: You were born rich. Number two: Some family member left you a bunch of money when they kicked the bucket....
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The Innovation Mandate
- The Growth Secrets of the Best Organizations in the World
- By: Nicholas J. Webb
- Narrated by: Tom Parks
- Length: 7 hrs and 7 mins
- Unabridged
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The Innovation Mandate offers a clear and straightforward pathway to profitable innovation. It demystifies the concept, making it easy to understand, implement, and measure. The audiobook centers around three simple concepts: Innovation generates profits; innovation, in the form of new, profitable ideas, can come from anywhere; and identifying, harnessing, evaluating, and implementing these new ideas cannot be left to chance. Additionally, the audiobook offers a five-point checklist to ensure your company is innovation ready.
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The Innovation Mandate
- The Growth Secrets of the Best Organizations in the World
- Narrated by: Tom Parks
- Length: 7 hrs and 7 mins
- Release date: 10-09-19
- Language: English
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In clear language, The Innovation Mandate shows leaders a step-by-step process to continually generate great ideas, implement them, and maximize their value to benefit both customers and investors....
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Lean Production Scale-Up
- How a Startup Can Scale the Manufacturing of Physical Product Innovation
- By: Ilkka Taponen
- Narrated by: Chris Davis
- Length: 2 hrs and 1 min
- Abridged
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Today the market entry for new ideas and entrepreneurs is easier than ever as the digital age is reshaping how business is done. Through digitalization, the business environment has become highly open and widely connected. The combinations of digital technologies like edge computing and artificial intelligence, AI, enable new business model opportunities. In this fast-changing environment, the most important thing is to learn as fast as possible what to do next and what is worth doing at all.
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Lean Production Scale-Up
- How a Startup Can Scale the Manufacturing of Physical Product Innovation
- Narrated by: Chris Davis
- Length: 2 hrs and 1 min
- Release date: 23-01-23
- Language: English
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Today the market entry for new ideas and entrepreneurs is easier than ever as the digital age is reshaping how business is done. Through digitalization, the business environment has become highly open and widely connected....
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The Art of Product Design
- Changing How Things Get Made
- By: Hardi Meybaum
- Narrated by: Jack de Golia
- Length: 6 hrs and 16 mins
- Unabridged
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Product development is a team sport, but most companies don't practice it that way. Designers and engineers should be connecting with marketing, sales, customer support, suppliers, and, most importantly, customers. The Art of Product Design explains the rise of "Open Engineering", a way of breaking down barriers and taking advantage of web-based communities, knowledge, and tools to accelerate the design and manufacturing processes. It explains how to establish open flows of information inside and outside an organization.
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The Art of Product Design
- Changing How Things Get Made
- Narrated by: Jack de Golia
- Length: 6 hrs and 16 mins
- Release date: 10-01-19
- Language: English
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The Art of Product Design explains the rise of "Open Engineering", a way of breaking down barriers and taking advantage of web-based communities, knowledge, and tools to accelerate the design and manufacturing processes....
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The People Equation
- Why Innovation Is People, Not Products
- By: Deborah Perry Piscione, David Crawley PhD
- Narrated by: Jeff Hoyt
- Length: 4 hrs and 50 mins
- Unabridged
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For too long, companies and their leadership teams focused primarily on their products or services. Leaders are deeply dialed into the minutiae of their companies' operations. But veteran Silicon Valley consultant Deborah Perry Piscione says investments in new technologies or operations do not create innovations - people do.
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The People Equation
- Why Innovation Is People, Not Products
- Narrated by: Jeff Hoyt
- Length: 4 hrs and 50 mins
- Release date: 02-03-17
- Language: English
- For too long, companies and their leadership teams focused primarily on their products or services....
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Creative Burst
- A Practical Method for UX Design Teams to Drive Innovation Product Strategy from Within
- By: Kristin Morin
- Narrated by: Emily Beresford
- Length: 3 hrs and 29 mins
- Unabridged
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Despite the familiar limitations many User Experience teams face—budget and time constraints, lack of formal authority—UX practitioners are uniquely poised to provide strategic value to product organizations. This case study describes how we developed “Creative Bursts” to prove that our organization could look to its UX team for innovation leadership.
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Creative Burst
- A Practical Method for UX Design Teams to Drive Innovation Product Strategy from Within
- Narrated by: Emily Beresford
- Length: 3 hrs and 29 mins
- Release date: 05-04-22
- Language: English
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Despite the familiar limitations many User Experience teams face—budget and time constraints, lack of formal authority—UX practitioners are uniquely poised to provide strategic value to product organizations....
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The 4X4 Innovation Strategy
- How to Turbocharge Your Inventions (And Make a Successful Product)
- By: Martin Schweiger
- Narrated by: Jeevan Retnam
- Length: 2 hrs and 17 mins
- Unabridged
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This audiobook starts where other books about innovation end. Martin has witnessed more than 100 bankruptcies from the inside and more than 600 failed product ideas over 27 years. As such it's Martin’s calling to produce materials that guide support professionals through the minefields that come with innovation and hopefully avoid those pitfalls with his guidance.
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The 4X4 Innovation Strategy
- How to Turbocharge Your Inventions (And Make a Successful Product)
- Narrated by: Jeevan Retnam
- Length: 2 hrs and 17 mins
- Release date: 06-08-21
- Language: English
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This audiobook starts where other books about innovation end. Martin has witnessed more than 100 bankruptcies from the inside and more than 600 failed product ideas over 27 years. As such it's Martin’s calling to produce materials that guide support professionals....
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Unlocking Innovation Productivity
- Proven Strategies that Have Transform Organizations for Profitable and Predictable New Product Growth Worldwide
- By: Michael A. Dalton
- Narrated by: Michael A. Dalton
- Length: 2 hrs and 32 mins
- Unabridged
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This small but powerful book takes on the conventional thinking that says more resources are the answer to new product delys - helping you to see what is really going on as your organization seeks to innovate and launch new products. In an open and straight-talking manner, it teaches you to challenges the premises undermining your performance. Then, it shares strategies that strike directly at the root causes, so you can start taking action immediately.
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Unlocking Innovation Productivity
- Proven Strategies that Have Transform Organizations for Profitable and Predictable New Product Growth Worldwide
- Narrated by: Michael A. Dalton
- Length: 2 hrs and 32 mins
- Release date: 21-04-21
- Language: English
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This small but powerful book takes on the conventional thinking that says more resources are the answer to new product delays - helping you to see what is really going on as your organization seeks to innovate and launch new products....
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Overcoming the Innovation Killers
- How to Innovate Products that Thrill Customers and Break Through the Chaotic Marketplace
- By: Jeff Jones, Dennis Devlin
- Narrated by: Jeff Jones
- Length: 1 hr and 16 mins
- Unabridged
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A huge number of products come to store shelves every year. But many experts estimate 90 percent of them fail and leave the shelves just as quickly. Why the unpredictability? Why the failures? We believe it’s the absence of clarity, and clarity comes when all participants are willing to be vulnerably honest about their needs. The Consumer Clarity Approach is specifically designed to create the clarity required to create great ideas that meet the consumer’s real needs, and can break through the chaos in the marketplace.
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Overcoming the Innovation Killers
- How to Innovate Products that Thrill Customers and Break Through the Chaotic Marketplace
- Narrated by: Jeff Jones
- Length: 1 hr and 16 mins
- Release date: 05-05-21
- Language: English
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A huge number of products come to store shelves every year. But many experts estimate 90 percent of them fail and leave the shelves just as quickly....
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