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Overcoming the Innovation Killers
How to Innovate Products that Thrill Customers and Break Through the Chaotic Marketplace
By: Jeff Jones, Dennis Devlin
Narrated by: Jeff Jones
Length: 1 hr and 16 mins

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Overcoming the Innovation Killers

By: Jeff Jones, Dennis Devlin

Narrated by: Jeff Jones

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Summary

A huge number of products come to store shelves every year. But many experts estimate 90 percent of them fail and leave the shelves just as quickly. Why the unpredictability? Why the failures? We believe it’s the absence of clarity, and clarity comes when all participants are willing to be vulnerably honest about their needs. The Consumer Clarity Approach is specifically designed to create the clarity required to create great ideas that meet the consumer’s real needs, and can break through the chaos in the marketplace.