Showing titles in Advertising

Selling Simplified: How to Read People in Business is an audiobook that breaks down and explains the process of selling and how to read people so that anybody can learn to sell and achieve any sales goal. The maudiobook targets people in sales, business, and entrepreneurs. The tactics in this audiobook teaches people about how to sell and how to get ahead in business.

Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical commentary from a distinguished panel of business academics and the response of the study's authors.

¿Qué diferencia una marca que te gusta de una de la que estás enamorado? En un mundo en el que la comunicación se ha convertido en la herramienta básica de la sociedad, las marcas deben ahora comunicarse con las personas desde una esencia antropológica para conectar con ellas, adoptar sus mejores rasgos y lograr crear relaciones positivas a largo plazo. "Brand Soul" desgrana las claves para construir una marca humana que logre llegar no sólo a la mente, sino también al corazón de los consumidores.

Newsletters are a great marketing tool. They always have been and probably always will be. In today's online marketing-driven world, newsletter content is a key component to achieving sales and improve your overall results. Creating great newsletter content is what drives these results and makes achieving this ultimate goal possible - and it's actually pretty easy to get there, if you know what you do.

Discover the sought-after secrets to SEO and understand what you can do to make your business thrive. Madelyn Childs goes through techniques and tactics professionals have been using for years as well as many recent approaches that have become prevalent in the Digital Age.

Americans are watching more video content than ever, nearly six hours a day on average. A closer look at how audiences are consuming content reveals that video is a broad category including streaming, digital, and linear TV and that these alternatives are much more integrated than many acknowledge.

Beyond Buzzwords addresses the ignorance and confusion surrounding professional digital marketing by taking a position on structured education in internet marketing as well as the more dangerous parts of the web you won't hear from other thought leaders. Having been both self-taught and formally educated in internet marketing, the authors have unique points of view few can lay claim to.

Are you tired of seeing the ads on social media, promising you immediate success, fame, and financial freedom if you just buy this one course, or this one book? So was I. After years of trying to get the bars on the graphs of my KDP sales dashboard to rise, I figured out a few things. So, I started researching; read a few books, took a few of those courses, and even bought a few of those programs for content creation, marketing, etc. What I found as I sifted through the information was the cold hard truth about indie marketing, and not one aspect of it is a fairy tale.

Este libro fue escrito por un empresario, con la guía y el apoyo de muchos otros empresarios exitosos que están aprovechando los medios sociales para lograr el máximo crecimiento.

Why all these statistics about how many social media users there are? To make one, powerful point: Your customers and potential customers are definitely on at least one, if not more of these social media platforms. This audiobook gives you eight dead-simple steps to follow to start using social media to attract new customers and grow your business using the most effective communication channel available.

Unified Marketing Strategy was written to help business owners build successful systems within their organization. It will help CEOs instruct and follow up with the C-level executives on big picture initiatives to further build their organizations. It will also help marketing and advertising professionals further develop their media planning. Unified Marketing Strategy will explain how to bridge all customer experience touchpoints from advertising to sales, to operations and post-sale follow up.

A huge number of products come to store shelves every year. But many experts estimate 90 percent of them fail and leave the shelves just as quickly. Why the unpredictability? Why the failures? We believe it’s the absence of clarity, and clarity comes when all participants are willing to be vulnerably honest about their needs. The Consumer Clarity Approach is specifically designed to create the clarity required to create great ideas that meet the consumer’s real needs, and can break through the chaos in the marketplace.

In Willing & Abel, Mike Abel, one of the founding partners of multi-award-winning advertising agency M&C Saatchi Abel, reveals the secret sauce behind the company’s success by sharing lessons hard-learned at the coalface of business, leadership, and creativity over the last 30 years. Ethics and empowerment, trust and value, gut instincts and tough decisions - this is what it takes to build a business that is future-fit come rain, shine, pandemics, or government corruption.

There are thousands of small businesses fighting to compete in the digital market. Every day, some fail by focusing on the wrong things, falling into easy pitfalls or missing opportunities that could’ve taken their business to the next level.

Digital Marketing Secrets for Contractors is the only step-by-step blueprint to help you attract more leads, close more sales, and boost your revenue using online advertising. Nothing is held back! The information, stories, and strategies revealed in this book are battle-tested and proven, many of which are responsible for doubling, tripling, or even quadrupling our client's monthly revenue!

Do you want to start your own successful business? Do you need to save your existing business? Do you know what business you want but don't know how to do it because you think you will spend thousands on branding and marketing? This is the book for you! I will share the industry tips, tricks, and techniques which are used to grow businesses online.

Coaches, consultants, authors, speakers...Do you want to use online technology to increase visibility, attract leads and customers, generate sales, and create positive results for your customers? Online Business Success for Thought Leaders offers exciting possibilities for thought leaders on a mission to make a positive difference for others by sharing their wisdom and experience. Using online technology, you can meet and serve thousands to millions of people while creating a fulfilling, sustainable business.

Most business owners are great at delivering the product or service they sell. In fact, most are experts at what they do. The biggest problem that most business owners have is dealing with (and suffering from) the ups and downs of business and income, because they don’t have new client generating campaigns in place every week. This timeless audiobook includes over 52 no-cost new client generating campaigns that create leads, referrals, or new clients every day. When you become the trusted, go-to expert, prospects seek you out.

Vuoi promuovere i tuoi prodotti / servizi tramite i Social Network? Vuoi costruirti un futuro nel digitale? Vuoi acquisire nuovi clienti sfruttando i Social? È il momento di dire addio alle agenzie di marketing che non portano nessun risultato! Il mondo dei social è in continuo cambiamento, pertanto è fondamentale formarsi con materiale aggiornato. In questo audiolibro, il primo del 2021, scoprirai tutte le tecniche per ottenere i migliori risultati. Tutte le strategie contenute in questo audiolibro sono riferite all'anno 2021 e sono in continuo aggiornamento!

Advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. Filled with fascinating case studies, entertaining stories, and engaging insights, the book examines the true essence of what makes a company a challenger brand, unveils how successful challengers of all sizes use culture to create extraordinary brand distinction, and finishes with a detailed blueprint for building your own transcendent culture.

This exclusive training will take you by the hand and show you - step by step, topic by topic, and tool by tool - what you really need to know to dominate Snapchat in the easiest way possible and using the most effective tools and in the shortest time ever. This is exactly what you are going to learn.

Want to learn how to build a profitable email list. This book will show you how to build your list from scratch, and make it profitable for you.

Do you need to find out how to do cheap Facebook ads? This audiobook gives you the necessary tools to get you started with little money.

The Basic Guide to Turning Your Interviews, Articles, Presentations, and Exhibits Into a Video provides a step-by-step guide to creating videos from your interviews, articles, blogs, presentations, and other written material to gain more visibility and authority. The videos help to draw attention to whatever you are doing and help viewers want to learn more about you and your work. Once you create these videos, you can promote them in various ways.

In a pandemic and post-pandemic world, managing a successful law firm is harder than ever. But what if there was one type of marketing lawyers could use that would completely revolutionize the trajectory of their firm? Erik and Elliot Alicea - cofounders of Empirical360 and MarketingBros - systematically lead lawyers to the conclusion that there is one marketing method that rises above the rest, and explain how its value would be immeasurable.

Si quiere descubrir por qué algunas personas fracasan en el marketing de Instagram mientras que otras consiguen un enorme éxito, y si quiere ser parte del segundo grupo, entonces siga leyendo. ¿Está harto de esforzarse en el marketing y no obtener ningún resultado? ¿Ha probado un sinfín de formas de hacer crecer su marca personal o pequeño negocio, pero nada parece funcionar a largo plazo? ¿Quiere despedirse del dinero desperdiciado y descubrir algo que funcione para usted de una vez por todas? Si es así, entonces ha venido al lugar correcto.

Ever wonder what life was like inside an advertising agency? In this motivational and informative book, you will have a front-row seat to the inner workings of an advertising agency. No other book chronicles the day-to-day work of an advertising account executive during their first year on the job. This book is equal parts of education, inspiration, entertainment, and exposé. When you add them all together, it's 100 percent truth. The struggle and triumph is chronicled in this kiss-and-tell book about agency life and following your dream.

In today's world, plain vanilla won't work when it comes to building your career and progress with many competitors who are offering same education, experience, and ready to hunt for your slot at half the wage. You need to be able to differentiate yourself and build a brand for yourself. It is not fake or marketing gimmicks - it's science, hard work, and process to be adhered to.

Business is simple, we make it complicated. This audiobook was written to point out where we owners and managers let human nature misguide us. Get to the point of what is important and how to keep the important things in focus. Again, business is simple. After traveling all over North America helping businesses become more profitable, Geno Gruber found that there were some key similarities in the profitable businesses that he worked with as well as key similarities in the struggling businesses.

The world today is struggling with the personal brand paradox. On the one hand, growing competition at a global level is making it increasingly difficult for people to make enough money to support the lifestyle that more and more of us aspire for. On the other hand, social media and the internet are giving us all the opportunity to experience global fame.

You’ve worked very hard to become a published author. You deserve to have many book sales so you can become a successful best-selling author who can enjoy the better things in life while helping others with your book. Discover even more ways to sell even more books. You’ll learn things like why you should be blogging. You’ll also learn the habits of success, and the power of being accessible.

Salespeople perform one of the most valuable functions in society. Learn how to be a professional instead of an amateur! This book on sales persuasion is chock-full of handy tips and strategies that you can put to work for effective results. Professional salespeople have the enviable chance to give their clients professional services and expertise. Selling is a professional job, whether you're working for yourself or for someone else.

Digital marketer and entrepreneur Joshua Littlejohn provides entrepreneurs and small business owners with a proven road to establish their company's image, without breaking the bank. From branding to client relations, Joshua borrows from his own story of starting his small business using a $500 savings withdrawal and structuring it to seem larger than it was. Through that, Joshua worked with top clients, including Fortune 500 companies, established an impressive professional network and earned a solid stream of income, all while still in college.

In this definitive guide curated with tested and proven techniques that will empower you to turn your expert skills into profit, discover how you can monetize your knowledge and build an impactful brand that stands the test of time.

Attirate le persone a voi piuttosto che andare a cercarle! Prima di tutto, capite cos’è e poi imparate a metterlo in pratica all’interno della vostra azienda. La maggior parte dei proprietari di aziende può arrivare al successo usando questo metodo per sviluppare il loro business online. Attraction marketing potrebbe essere la parola d`ordine detta più spesso dalla maggior parte degli esperti di marketing online.

There is a form of creativity so powerful that it only takes one look and one listen for millions of consumers to remember it, like it, buy it, and tell others about it. These are the so-called "super signs" - the brands that are embedded in human culture and hidden deep in our subconscious. This audiobook takes a fresh approach to branding and explores how to turn brands into super signs in today's competitive and ever-changing world.

Billions of users are active on social media platforms across the world. This means that businesses can gain massive exposure and connect with customers on a global scale like never before. This can only be done if you tap into the world of social media marketing like other successful businesses over the last decade. But, how do you stand out among others and make a significant impact in the mad scramble of the social media world? There are only a few people who have managed to understand how this can be done, and that is what you will learn in this book.

¿Sabías que entre el 70 y el 90 porciento de las startups fracasan? Si eres un empresario y no quieres formar parte de las estadísticas, entonces este audiolibro es para ti. La solución radica en comprender cómo aplicar las reglas que los comerciantes profesionales han empleado durante generaciones. Necesitas un medio a través del cual transmitir el valor de tu producto a la gente. Lleno de ejemplos del mundo real y consejos prácticos, este audiolibro es perfecto para las nuevas startups o aquellas existentes que desean aumentar su base de clientes.