The Voice of the Underdog
How Challenger Brands Create Distinction by Thinking Culture First
Failed to add items
Add to basket failed.
Add to wishlist failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
£0.00 for first 30 days
The Voice of the Underdog
Buy Now for £14.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Mike Sullivan
-
Michael Tuggle
About this listen
What does building your company’s culture have to do with building your brand? Get ready to find out.
In The Voice of the Underdog®: How Challenger Brands Create Distinction by Thinking Culture First, advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. Filled with fascinating case studies, entertaining stories, and engaging insights, the book examines the true essence of what makes a company a challenger brand, unveils how successful challengers of all sizes use culture to create extraordinary brand distinction, and finishes with a detailed blueprint for building your own transcendent culture.
©2020 Mike Sullivan and Michael Tuggle (P)2021 Mike Sullivan and Michael TuggleListeners also enjoyed...
