Jason A Burlin
AUTHOR

Jason A Burlin

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A seasoned marketer with more than a decade of experience in online paid advertising. Jason was an early adopter of social media paid marketing and has helped hundreds of brands build extremely successful businesses using online paid advertising campaigns. His views on the role of social media marketing are considered unconventional and unique. He believes strongly in the power of machine learning in online advertising and believes greatly that the way we will advertise in the next decade will be led by computer automation. With a background in psychology, his approach to marketing is based on the perfect balance of human behavior and marketing fundamentals. Jason has been the head of marketing of some of the fastest growing online retailers worldwide. He believes that actual marketing experience is far greater than learning marketing in theory and he credits his marketing abilities to the fact that he was able to work with so many different companies in different industries and have access to analyze millions of ads, and an extraordinary amount of data. His key principle is on marketing is always product-first, strategy second.
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