Listen this chapter to learn the second bucket of the Low-Risk Reinvention framework: affinity to the buyer and end-user to reduce the perception of buying and adopting your product.
Along this chapter, we'll emphasize the importance of understanding the customer, providing trial periods, and aligning the product with the customer's values and workflow.
Examples of successful implementations, such as Vermont's COVID vaccination program, Microsft's Office 265, Amazon, and others innovations, highlight the effectiveness of these strategies in reducing risk and driving adoption.
Takeaways
- Understanding the customer and showing affinity is crucial in reducing risk perception and driving adoption.
- Trial periods and trial-before-commitment options can significantly lower the risk perception for potential customers.
- Aligning the product with the customer's values, workflow, and familiar channels increases the likelihood of adoption.
- Evaluating, integrating, and providing reliable customer support is essential in building trust and reducing risk.
Chapters
00:00 Welcome to the Unstoppable Product!
00:09 Diving into Low-Risk Reinvention
02:19 Exploring the Affinity Bucket
04:48 Domain Expertise: The Key to Affinity
07:36 The Power of Familiarity in Product Adoption
13:25 Workflow Integration: Ensuring a Smooth Transition
19:46 Trial Before Commitment: Reducing Risk Perception
23:54 Unlocking the Power of Trial Periods
24:50 Competitive Edge with Free Trials
26:05 Innovative Trial Strategies for High-Value Products
27:44 Supporting Evaluation and Adoption
33:20 Value Alignment: The Key to Customer Satisfaction
38:27 Leveraging Trusted Channels for Effective Marketing
43:43 Wrapping Up: Low-Risk Reinvention Series
Get our help to close more clients by reducing the risk perception of your product at www.predictableinnovation.com