Listen this chapter to learn the second bucket of the Low-Risk Reinvention framework: affinity to the buyer and end-user to reduce the perception of buying and adopting your product.

Along this chapter, we'll emphasize the importance of understanding the customer, providing trial periods, and aligning the product with the customer's values and workflow.

Examples of successful implementations, such as Vermont's COVID vaccination program, Microsft's Office 265, Amazon, and others innovations, highlight the effectiveness of these strategies in reducing risk and driving adoption.

Takeaways

• Understanding the customer and showing affinity is crucial in reducing risk perception and driving adoption.
• Trial periods and trial-before-commitment options can significantly lower the risk perception for potential customers.
• Aligning the product with the customer's values, workflow, and familiar channels increases the likelihood of adoption.
• Evaluating, integrating, and providing reliable customer support is essential in building trust and reducing risk.

Chapters

00:00 Welcome to the Unstoppable Product!

00:09 Diving into Low-Risk Reinvention

02:19 Exploring the Affinity Bucket

04:48 Domain Expertise: The Key to Affinity

07:36 The Power of Familiarity in Product Adoption

13:25 Workflow Integration: Ensuring a Smooth Transition

19:46 Trial Before Commitment: Reducing Risk Perception

23:54 Unlocking the Power of Trial Periods

24:50 Competitive Edge with Free Trials

26:05 Innovative Trial Strategies for High-Value Products

27:44 Supporting Evaluation and Adoption

33:20 Value Alignment: The Key to Customer Satisfaction

38:27 Leveraging Trusted Channels for Effective Marketing

43:43 Wrapping Up: Low-Risk Reinvention Series

Get our help to close more clients by reducing the risk perception of your product at www.predictableinnovation.com