• B2C marketing tactics for B2B high-tech products?

  • May 3 2024
  • Length: 32 mins
  • Podcast

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B2C marketing tactics for B2B high-tech products?

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  • Summary

  • In this episode, we discuss the application of B2C marketing tactics within B2B high-tech products.


    We'll explore the effectiveness of traditional and social media advertising for B2B products, the role of peer recommendations and third-party reviews in the B2B buying process, and the importance of addressing the buyer's risk assessment.


    We highlight the different considerations, such as the decision-making unit in B2B purchases and the stage in the buying journey, arguing for a more nuanced and strategic approach to B2B advertising, focused on education, trust-building, and alignment with the customer's buying timeline.


    Join us to build unstoppable product growth!


    00:00 Opening Greetings and Introduction

    00:23 Diving into B2C Marketing for B2B Tech Products

    01:14 Exploring the History and Impact of Advertising

    05:02 Questioning B2C Tactics in B2B Contexts

    08:23 The Role of Advertising in B2B Decision-Making

    11:48 Evaluating Advertising's Effectiveness and Strategy

    19:39 Understanding Buyer Behavior and Trust in Advertising

    26:01 Adapting Advertising Strategies for B2B Markets

    31:22 Concluding Thoughts and Farewell
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