Today, we’re diving into a topic that so many personal brands and service-based entrepreneurs struggle with: How to be authentic without oversharing.

Because let’s be real - there’s a fine line between using Instagram as a business tool and turning it into a personal blog that just gets likes from your friends.

In this episode, we’re going to break it all down:

✨ The difference between a personal blog and a personal brand

✨ How to share your life in a way that builds impact and income

✨ The biggest mistake that keeps your brand stuck and your audience unengaged

✨ And… how I personally navigate this balance in my own business

This episode is for you if you’ve ever wondered:

📌 Am I sharing too much?

📌 Do people actually care about my life updates?

📌 How do I build a brand without feeling like an influencer?

If that’s you, grab a pen and paper because you're going to want to take notes.

Want to take it further? Grab my free 5 Proven Strategies For Creating An Authentic Personal Brand

Thanks for supporting The Flow Lane with Emma Maidment
If you like the show be sure to leave us a 5 star rating and review.
Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective
If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com
Flow on friends,
Em x

In today’s episode, I’m joined by Mark Filippelli, an entrepreneur and hospitality powerhouse who has co-owned and operated 18 hospitality venues since the age of 25.

Mark is the creative mind behind the multi-award-winning and Instafamous plant-based restaurant, Matcha Mylkbar, where the world’s first trademarked vegan egg was invented. He’s also just released his new part-autobiography, part-cookbook, This Cookbook is a Huge Missed Steak.

In this episode, we dive into:

✨ Mark’s journey from lawyer to hospitality extraordinaire

✨ What happens when your identity is tied to what you “do”

✨ How to find yourself outside of your success

✨ The importance of building community

✨ Manifestation - does it actually work?

…and so much more, with plenty of laughs and puns along the way.

Get ready for an inspiring conversation filled with valuable lessons and a behind-the-scenes look at a fascinating career.

Connect with Mark Filippelli:
Via the website
On socials

Pre-order my new book Find Your Flow and get a special pre-order discount HERE:
booktopia.kh4ffx.net/3eKYRr

Thanks for supporting The Flow Lane with Emma Maidment
If you like the show be sure to leave us a 5 star rating and review.
Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective
If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com
Flow on friends,
Em x

Want the free guide to building an authentic personal brand? Get it here

What if I told you the key to surviving- no, thriving - in uncertain times isn’t just hard work or luck, but the strength of your personal brand? That’s exactly what I discovered in 2020 when I lost everything I’d built practically overnight… and somehow managed to turn it all around.

This is a super vunerable episode of The Biz Bites series. Where I share my journey to stepping into the online space, what I wish I knew, what worked and what didn't and how it's all evolved.

For the free guide I mention in this episode - 5 Proven Strategies To Creating An Authentic Personal Brand - CLICK HERE

Thanks for supporting The Flow Lane with Emma Maidment
If you like the show be sure to leave us a 5 star rating and review.
Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective
If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com
Flow on friends,
Em x

In today’s episode, I chat with my dear friend Rach, host of the Mothering On My Own podcast, about all things solo parenting.

Rach has been a single mama since the moment her son was born, balancing the challenges of running her own marketing business while navigating the unique journey of solo motherhood. With honesty and authenticity, she shares the struggles and triumphs of single parenthood, the resilience she’s discovered along the way, and the power of rewriting her own story.

Through her podcast, Mothering On My Own, Rach gives a voice to single mothers everywhere, exploring the individual and varied experiences that come with being a solo parent.

This episode dives into:

✨ Honoring the season you’re in

✨ Why resilience and mindset can make or break you

✨ The power of deciding to write your own script

✨ The importance of finding and nurturing your community

…and so much more.

Get ready for an empowering and inspiring story of finding flow in life’s most challenging moments.

Connect with Rach:

Podcast: Mothering On My Own

Instagram: @rachel.maksimovic

Pre-order my new book Find Your Flow and get a special pre-order discount HERE:
booktopia.kh4ffx.net/3eKYRr

Thanks for supporting The Flow Lane with Emma Maidment
If you like the show be sure to leave us a 5 star rating and review.
Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective
If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com
Flow on friends,
Em x

In today’s episode, I’m joined by sporting legend Paul Roos.

Paul is a highly regarded and respected leader specialising in leadership, culture, and behaviors. As an ex-professional AFL player and Premiership-winning AFL coach, Paul brings a wealth of experience and wisdom on what it takes to inspire teams and individuals to perform at their best.

Beyond the sporting arena, Paul runs his own business, Performance by Design, and is a renowned corporate speaker, television host, columnist, and author. His insights into leadership and high performance are both practical and deeply inspiring.

In this episode, we dive into:

✨ Why leadership might be the biggest thing holding you back from success

✨ The mindset of an athlete

✨ How to perform under pressure

✨ What it takes to build a successful relationship

✨ Why teamwork as a family really does make the dream work

…and so much more.

Get ready for a masterclass in leadership, mindset, and teamwork from one of the most respected voices in the game.

Connect with Paul Roos:
Via LinkedIn

Pre-order my new book Find Your Flow and get a special pre-order discount HERE:
booktopia.kh4ffx.net/3eKYRr

Thanks for supporting The Flow Lane with Emma Maidment
If you like the show be sure to leave us a 5 star rating and review.
Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective
If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com
Flow on friends,
Em x

Welcome back to The Flow Lane! Today, we’re diving into a topic that’s close to my heart - how to create offers and build your business from a place of alignment rather than chaos.

If you’ve ever felt the pressure to launch something just because you ‘should,’ or struggled with knowing if an idea truly fits your personal brand, this episode is for you.

We’ll talk about:

• why not every idea needs to be an offer
• how to test your ideas before launching
• why building from alignment strengthens your brand and creates sustainable success.

Let’s get into it!

Ready to take your personal brand and business to the next level? Register HERE for the waitlist that I mention in this episode.. MAGIC awaits!

Thanks for supporting The Flow Lane with Emma Maidment
If you like the show be sure to leave us a 5 star rating and review.
Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective
If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com
Flow on friends,
Em x

Known as The Makeover Mentor, Ash guides women through transformative Physical, Emotional, and Spiritual Makeovers with her coaching, masterclasses, and inspiring TEDx talk.

In this episode, Ash shares her deeply inspiring journey from hitting rock bottom—using alcohol in unhealthy ways—to checking herself into rehab and completely transforming her life. She courageously left a thriving corporate career that no longer aligned with her soul's calling, stepping into a life of purpose and authenticity.

This episode is a powerful story of following your heart and facing your shadows.

We dive into:

• Dealing with addiction and facing your darkness
• Discovering a spiritual practice and what that can look like
• Following the calling of your heart
• Taking the leap into something new
• And so much more

I can't wait to hear your thoughts on this incredible conversation!

Pre-order my new book Find Your Flow and get a special pre-order discount HERE:
booktopia.kh4ffx.net/3eKYRr

Thanks for supporting The Flow Lane with Emma Maidment
If you like the show be sure to leave us a 5 star rating and review.
Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective
If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com
Flow on friends,
Em x

In this BONUS episode and mini-series we dive into all things BUSINESS. Breaking down the strategies I've used to grow my wellness empire and sharing tips, tricks and resources to help you grow yours.

Todays Biz Bites is all about Soulful Sales and our unique, values based approach to selling without being sleezy.

We break down:

• Cold DMs and why you should never do them
• Our FB ads strategy and how it works
• Why being a real human on the internet is the best strategy you can have
• The importance of authentic selling - not just selling to make $$
• And so much more!

Get your note pad out for this one and slide into my DMS to let me know if you'd like more Biz Bites episodes!

Pre-order my new book Find Your Flow and get a special pre-order discount HERE:
booktopia.kh4ffx.net/3eKYRr

Thanks for supporting The Flow Lane with Emma Maidment
If you like the show be sure to leave us a 5 star rating and review.
Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective
If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com
Flow on friends,
Em x