Today, we’re diving into a topic that so many personal brands and service-based entrepreneurs struggle with: How to be authentic without oversharing.

Because let’s be real - there’s a fine line between using Instagram as a business tool and turning it into a personal blog that just gets likes from your friends.

In this episode, we’re going to break it all down:

✨ The difference between a personal blog and a personal brand

✨ How to share your life in a way that builds impact and income

✨ The biggest mistake that keeps your brand stuck and your audience unengaged

✨ And… how I personally navigate this balance in my own business

This episode is for you if you’ve ever wondered:

📌 Am I sharing too much?

📌 Do people actually care about my life updates?

📌 How do I build a brand without feeling like an influencer?

If that’s you, grab a pen and paper because you're going to want to take notes.

Want to take it further? Grab my free 5 Proven Strategies For Creating An Authentic Personal Brand

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Flow on friends,
Em x