In this Episode, we’re focusing on a small but ambitious IT company trying to crack the code to better marketing and get more clients.

And I am extremely excited for today’s episode. You know why?

Because I have with me the very amazing Allan Dib, the author of the international bestselling book The One Page Marketing Plan.

About a month ago, I found and read this book, and I fell in love with Allan’s simple and direct approach to marketing for small and mid-level businesses.

And yes! In this one, we are following the story of InnovateTech Solutions—an IT business based in Dubai that’s brimming with potential, but struggling to get more clients and business.

So, no matter where you are, if you are a small IT business and getting new clients is your struggle..

JUST TUNE IN!

ABOUT OUR GUEST

Allan Dib is an Australian serial entrepreneur, business coach, public speaker, and #1 bestselling author of The 1-Page Marketing Plan and Lean Marketing. He has built, grown, and successfully exited multiple businesses in various industries, including IT and telecommunications. One of his ventures earned a spot on Business Review Weekly's Fast 100 list just four years after its inception.

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BUY Allan's Books

1-Page Marketing Plan
Lean Marketing


CONNECT WITH ALLAN DIB

WEBSITE I https://leanmarketing.com/
LINKEDIN: https://www.linkedin.com/in/allandib/

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Please feel free to reach out to us for any questions, and career support.

connect@authorhina.com

CONNECT WITH HINA

WEBSITE I https://authorhina.com
LINKEDIN I https://www.linkedin.com/in/coach-authorhina/
Email I connect@authorhina.com

Increase Your Business Revenue by 25% in Just 12 Weeks. Request a Free Consultation Call Now!

Check out Hina's books:

https://amzn.to/3B65Wz7

Theme Music Credit
Happy Days In Summer by MusicLFiles
Link: https://filmmusic.io/song/8020-happy-days-in-summer
License: https://filmmusic.io/standard-license

Listen on: Apple Podcasts Spotify

You and I know that acquiring a new client can be five to ten times more expensive than retaining an existing one.

In this episode, we’re going to look at how data can transform customer relationships and build long-term customer loyalty.

To bring this topic to life, we’ll follow the story of John, a CEO of a small IT company that’s struggling with client retention.

Despite great initial engagements, John finds that many clients don’t return after their first project.

He’s eager to solve this, but he’s unsure where to start.

In today's episode, with the help of our guest, my great LinkedIn friend Manuel Barragan - who’s the CEO - CIO - CDO (Chief Digital / Data Officer) at Digital Transformation in Mexico City, we’ll explore how John could use data to better understand and retain his clients.

ABOUT OUR Guest Expert

Manuel Barragan - our guest today is a seasoned Digital Transformation leader and founder of Digital Transformation Strategist (dtstrategist.com). With extensive experience as a CEO, CIO, and CDO, he specializes in transforming business culture, processes, and technology to drive customer-centric innovation and operational excellence.

Known for his human-centric, data-driven approach, he empowers teams to leverage digital tools, streamline operations, and enhance customer and employee experiences. His strategic insights have helped organizations redefine their digital presence and achieve sustainable growth.

TUNE IN.

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CONNECT WITH MANUEL BARRAGAN

WEBSITE I https://dtstrategist.com/
LINKEDIN: https://www.linkedin.com/in/manuelbarragan/

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Please feel free to reach out to us for any questions, and career support.

connect@authorhina.com

CONNECT WITH HINA

WEBSITE I https://authorhina.com
LINKEDIN I https://www.linkedin.com/in/coach-authorhina/
Email I connect@authorhina.com

Increase Your Business Revenue by 25% in Just 12 Weeks. Request a Free Consultation Call Now!

Check out Hina's books:

https://amzn.to/3B65Wz7

Theme Music Credit
Happy Days In Summer by MusicLFiles
Link: https://filmmusic.io/song/8020-happy-days-in-summer
License: https://filmmusic.io/standard-license

We can build, but we can't scale our business to great heights without a team that’s smart, intelligent, and aligned with our vision and goals. And in a time when it feels like keeping good people is harder than ever, alignment is everything.

We’ve all seen it on LinkedIn—leaders often painted as villains and employees as the victims. But what if we could change that story?

Today, we’re diving into the journey of Sara, an HR director at a fast-scaling startup. She’s tackling some real challenges, and we’re here to unpack them with practical steps you can use in your own teams.

To make it even better, we’re joined by an incredible expert and an amazing friend, Dr. Sugato Palit.

Sugato is the Chief Human Resources Officer at Globus Spirits and has held C-suite roles across various industries, bringing rich insights into team building and alignment.

So let’s jump in and explore what it really takes to build a team that’s not just good—but great!

ABOUT OUR Guest Expert

Dr. Sugato Palit, Chief HR Officer at Globus Spirits, brings over 25 years of HR leadership across industries such as FMCG, beverage alcohol, and retail.

An XLRI alumnus with an Honorary Doctorate in Management, Sugato has held senior roles at companies like Marico, PepsiCo, Pernod Ricard, and Yokohama Tyres.

Known for his expertise in managing transformational change and organizational development, he has successfully led strategic initiatives, including the transition of PepsiCo’s bottling operations in India.

Sugato is passionate about helping people reach their potential and has been widely recognized with national and international HR awards.

CONNECT WITH DR. SUGATO PALIT

LINKEDIN:

https://www.linkedin.com/in/dr-sugato-palit/

--------------------------------------------------------------------------------

Please feel free to reach out to us for any questions, and career support.

connect@authorhina.com

CONNECT WITH HINA

WEBSITE I https://authorhina.com
LINKEDIN I https://www.linkedin.com/in/coach-authorhina/
Email I connect@authorhina.com

Increase Your Business Revenue by 25% in Just 12 Weeks. Request a Free Consultation Call Now!

Check out Hina's books:

https://amzn.to/3B65Wz7

Theme Music Credit
Happy Days In Summer by MusicLFiles
Link: https://filmmusic.io/song/8020-happy-days-in-summer
License: https://filmmusic.io/standard-license

Listen on: Apple Podcasts Spotify