You and I know that acquiring a new client can be five to ten times more expensive than retaining an existing one.

In this episode, we’re going to look at how data can transform customer relationships and build long-term customer loyalty.

To bring this topic to life, we’ll follow the story of John, a CEO of a small IT company that’s struggling with client retention.

Despite great initial engagements, John finds that many clients don’t return after their first project.

He’s eager to solve this, but he’s unsure where to start.

In today's episode, with the help of our guest, my great LinkedIn friend Manuel Barragan - who’s the CEO - CIO - CDO (Chief Digital / Data Officer) at Digital Transformation in Mexico City, we’ll explore how John could use data to better understand and retain his clients.

ABOUT OUR Guest Expert

Manuel Barragan - our guest today is a seasoned Digital Transformation leader and founder of Digital Transformation Strategist (dtstrategist.com). With extensive experience as a CEO, CIO, and CDO, he specializes in transforming business culture, processes, and technology to drive customer-centric innovation and operational excellence.

Known for his human-centric, data-driven approach, he empowers teams to leverage digital tools, streamline operations, and enhance customer and employee experiences. His strategic insights have helped organizations redefine their digital presence and achieve sustainable growth.

TUNE IN.

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CONNECT WITH MANUEL BARRAGAN

WEBSITE I https://dtstrategist.com/
LINKEDIN: https://www.linkedin.com/in/manuelbarragan/

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Please feel free to reach out to us for any questions, and career support.

connect@authorhina.com

CONNECT WITH HINA

WEBSITE I https://authorhina.com
LINKEDIN I https://www.linkedin.com/in/coach-authorhina/
Email I connect@authorhina.com

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Theme Music Credit
Happy Days In Summer by MusicLFiles
Link: https://filmmusic.io/song/8020-happy-days-in-summer
License: https://filmmusic.io/standard-license