Salon Owners Collective

By: Larissa Macleman
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  • Summary

  • Welcome to the Salon Owners Collective Podcast. Here at the Salon Owners Collective, we help Salon & Spa Owners Master their Inner Salon CEO by implementing a strategic framework to grow and scale their businesses. We believe that in order to truly achieve Freedom & Profit, you must first fully step into your role as Salon CEO by following our actionable steps that will transform your business and your life. After all- every single one of us has the ability to achieve incredible things, and life is too short to waste the opportunity to live your dream life!
    Copyright 2024 Larissa Macleman
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Leadership Management Marketing Economics
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Episodes
  • What Your Accountant Isn’t Telling You..

    What Your Accountant Isn’t Telling You..
    Sep 12 2024
    How many times do you talk to your accountant? Just during tax time, right? And then maybe once or twice more throughout the year when you’re making a big business decision. But, you should be talking to your accountant every quarter at the very least… if you want to fast track your Salon’s growth! I’m going to say it again, your number will always tell you what to do and what leavers you can pull to grow. If you’re not looking at your numbers on a regular basis, how are you going to know if you can afford to give your stylist a pay rise? Do you need to increase your prices? Should you be changing your products? What SHOULD you do next to move the needle in your business? These are decisions that shouldn’t be limited to once or twice a year… you should be reviewing and evaluating all the time! I’m excited to share this conversation I had with the wonderful Jolene and Kristi from the Summa Collective about looking at the numbers to grow your Salon. Here is What Your Accountant Isn’t Telling You.. Here is why you should listen to the full episode:
    1. Learn why you need to know your numbers
    2. Understand how to use the numbers to grow
    3. Know how often to meet with your accountant

    Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. Apply Now to Salon Mastery Coaching now. Resources CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group. Connect with Jolene & Kristi Website: https://www.thesummacollective.com/ Instagram: https://www.instagram.com/thesummacollective/ Facebook: https://www.facebook.com/thesummacollective Resources Mentioned: Profit First for Salons Winning the Week Book Unreasonable Hospitality Book
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    31 mins
  • Should I Fire Her?

    Should I Fire Her?
    Sep 7 2024
    Jenny is disengaged, disruptive, she’s not hitting her KPIs and the team are starting to notice… should I fire her? When a team member is negatively impacting the energy and motivation of the team, you need to take action to get everyone back on track. But you can be left wondering if something is wrong. You talk to her but she keeps saying everything is ok… what do you do? Can you afford to let her go? Can you afford to keep her even though her attitude is affecting the rest of the team? It all can be resolved if you approach the conversation of ‘how are you?’, differently to how you normally do! As people, we often tell people that everything is fine… even if it isn’t. We don’t want to be a burden on people, or sometimes we don’t even realise our attitude has changed! As a Salon CEO and the leader, it’s up to YOU to be curious and dig a little deeper when someone keeps saying that everything is ok… it may even save you from firing your best stylist. Salon Mastery Boardroom Coach, Joel and I are sharing a problem an Owner in The Boardroom was facing when it came to her best stylist… Here is Should I Fire Her? Here is why you should listen to the full episode:
    1. Learn when it’s time to be curious
    2. Understand how to chat with a disengaged team member
    3. Know how to save your best stylist

    Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. Apply Now to Salon Mastery Coaching now. Resources CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.
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    28 mins
  • Does Your Salon Actually Need Paid Ads?

    Does Your Salon Actually Need Paid Ads?
    Aug 31 2024
    You're a Salon, not a charity… The world of marketing can feel overwhelming… you have emails, newsletters, the ever growing list of social media platforms and of course, ads! But is the time and money you’re spending on these marketing channels really worth it? Or are you pouring money down the drain? Marketing channels are there to market your Salon, but if they’re not bringing clients into your door (that rebook too!)… you may need to re-evaluate your marketing strategy. Because there’s no value to your business in spending hundreds and thousands of dollars a month on marketing if none of those new clients ever rebook! Otherwise, you’re basically donating money to Meta like it’s a charity. I’m excited to share this conversation I had with Belinda, the Ads expert who knows how to create ads that convert clicks into long term clients. Here is Does Your Salon Actually Need Paid Ads? Here is why you should listen to the full episode:
    1. Learn what makes an effective ad
    2. Understand what you’re currently getting wrong
    3. Know how to turn clicks into long term clients

    Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. Apply Now to Salon Mastery Coaching now. Resources CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group. Connect with Belinda Website: https://belindairvine.com/ Instagram: https://www.instagram.com/belinda.irvine/?hl=en Facebook: https://www.facebook.com/beldigitalmarketing
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    31 mins

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