Salon Owners Collective

By: Larissa Macleman
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  • Summary

  • Welcome to the Salon Owners Collective Podcast. Here at the Salon Owners Collective, we help Salon & Spa Owners Master their Inner Salon CEO by implementing a strategic framework to grow and scale their businesses. We believe that in order to truly achieve Freedom & Profit, you must first fully step into your role as Salon CEO by following our actionable steps that will transform your business and your life. After all- every single one of us has the ability to achieve incredible things, and life is too short to waste the opportunity to live your dream life!
    Copyright 2024 Larissa Macleman
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Economics Leadership Management Marketing
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Episodes
  • The One Thing That Will Increase Your Cash Flow in January

    The One Thing That Will Increase Your Cash Flow in January
    Nov 16 2024
    December is often your busiest month… every single client you have ever served comes to your Salon right before Christmas! Which is great, but it means January and February are very quiet! And it can be quite stressful. You’re on a high, just had your best December and then you kick off the New Year very gappy and struggling to get clients booked in. But what if there was something that you could do to boost your Salon’s cash flow by $20 - 30k in January and February? Something that is easy to implement, you could kick it off in December when you’re talking to your 5-star clients and it’s not going to feel like a massive project that you’re starting at the end of the year… I’m talking about memberships! This is something that I implemented into my Salon (I actually did it because we wanted to renovate!) and I loved it… So it was fitting that I bring Shortcuts co-founder Jo, back on the Salon Owners Collective Podcast as she was the one that actually told me about this strategy all those years ago! Here is The One Thing That Will Increase Your Cash Flow in January Here is why you should listen to the full episode:
    1. Learn how to boost your cash flow in January
    2. Understand how memberships work
    3. Know the steps so you can get started now!

    Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. Apply Now to Salon Mastery Coaching now. Resources CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group. CLICK HERE for Shortcuts Guide to Salon Memberships! Connect with Shortcuts Shortcuts Website: https://www.shortcuts.com.au/ Shortcuts Instagram: https://www.instagram.com/shortcuts_anz/ Shortcuts Facebook: https://www.facebook.com/ShortcutsSoftware Jo’s LinkedIn: https://www.linkedin.com/in/joanna-burgess?originalSubdomain=au
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    29 mins
  • Turning Followers Into Lifelong Clients…

    Turning Followers Into Lifelong Clients…
    Nov 9 2024

    Only 6% of your followers will see your Instagram post!

    Crazy, right? We put so much time and effort into taking the perfect picture and writing the perfect caption… and then almost none of our followers get to see it! And what’s even crazier… it takes 6 months of emails or DMs before a client even books their first appointment with you.

    Marketing seems like a lot of work to have to wait 6 months for one new client!


    But what if there’s something you could do to make your social media marketing more effective? The best part, once you’ve set it up… it does all the work of ‘warming up’ followers to become clients so that you don’t have too!


    I’m talking about automating EVERYTHING; comments, DMs, REPLIES to DMs! Automations change the way you do your marketing. I’ve loved and used automatons for years… in fact, you may have received an automated message from me before…


    If you want to grow your Salon and attract new clients, automations is the way to go!


    I am very excited to be sharing with you this chat that I had with Georgia, a Marketing superstar and owner of SalonBot about all things automations.


    This is the Turning Followers Into Lifelong Clients…


    Here is why you should listen to the full episode:

    1. Learn what is an automation
    2. Understand how to use automations to attract new clients
    3. Know how to successfully implement automations into your marketing


    Salon Mastery

    Achieve Salon Growth without being overwhelmed or overworking - it is possible!

    Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.


    Apply Now to Salon Mastery Coaching now.


    Shortcuts Salon Software

    This episode of the Salon Owners Collective Podcast is sponsored by Shortcuts, your leading Salon Software provider. Click HERE to access the exclusive offer!



    Resources

    CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.


    Connect with Georgia

    Instagram

    Facebook

    Website


    Resources Mentioned

    Georgia's Quick Start Guide

    Sell Like Crazy
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    29 mins
  • Salon Owners Need Holidays Too!

    Salon Owners Need Holidays Too!
    Nov 3 2024

    I can’t go on holiday… what if someone is sick? Or a client complains? And what will my team do if a pipe bursts?!

    The thought of leaving your team can be super stressful and that’s before you’ve even booked any flights! But sometimes, a holiday away from your team is actually the best thing you can do for your business…

    You come back feeling refreshed, with new fresh ideas on how you’re going to elevate your Salon (I mean… it’s hard to completely shut off and not think about your business!). And your team has a new sense of confidence that they can keep everything running smoothly without you.

    But it takes some time to get to a place where you trust your team enough to leave them for a week (or maybe 6!) and that they feel prepared and ready to know what to do to manage daily operations.

    Salon Mastery Boardroom Coach, Joel and I are sharing the 5 steps to prepare your team for your holiday!

    Here is Salon Owners Need Holidays Too!

    Here is why you should listen to the full episode:
    1. Learn the MEDAL framework
    2. Understand how to prepare your team for your holiday
    3. Know how to give your team the tools to succeed

    CLICK HERE and I’ll DM you the MEDAL Guide!

    Salon Mastery

    Achieve Salon Growth without being overwhelmed or overworking - it is possible!

    Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.

    Apply Now to Salon Mastery Coaching now.

    Resources

    CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.
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    24 mins

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