Episodes

  • The One Thing That Will Increase Your Cash Flow in January

    The One Thing That Will Increase Your Cash Flow in January
    Nov 16 2024
    December is often your busiest month… every single client you have ever served comes to your Salon right before Christmas! Which is great, but it means January and February are very quiet! And it can be quite stressful. You’re on a high, just had your best December and then you kick off the New Year very gappy and struggling to get clients booked in. But what if there was something that you could do to boost your Salon’s cash flow by $20 - 30k in January and February? Something that is easy to implement, you could kick it off in December when you’re talking to your 5-star clients and it’s not going to feel like a massive project that you’re starting at the end of the year… I’m talking about memberships! This is something that I implemented into my Salon (I actually did it because we wanted to renovate!) and I loved it… So it was fitting that I bring Shortcuts co-founder Jo, back on the Salon Owners Collective Podcast as she was the one that actually told me about this strategy all those years ago! Here is The One Thing That Will Increase Your Cash Flow in January Here is why you should listen to the full episode:
    1. Learn how to boost your cash flow in January
    2. Understand how memberships work
    3. Know the steps so you can get started now!

    Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. Apply Now to Salon Mastery Coaching now. Resources CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group. CLICK HERE for Shortcuts Guide to Salon Memberships! Connect with Shortcuts Shortcuts Website: https://www.shortcuts.com.au/ Shortcuts Instagram: https://www.instagram.com/shortcuts_anz/ Shortcuts Facebook: https://www.facebook.com/ShortcutsSoftware Jo’s LinkedIn: https://www.linkedin.com/in/joanna-burgess?originalSubdomain=au
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    29 mins
  • Turning Followers Into Lifelong Clients…

    Turning Followers Into Lifelong Clients…
    Nov 9 2024

    Only 6% of your followers will see your Instagram post!

    Crazy, right? We put so much time and effort into taking the perfect picture and writing the perfect caption… and then almost none of our followers get to see it! And what’s even crazier… it takes 6 months of emails or DMs before a client even books their first appointment with you.

    Marketing seems like a lot of work to have to wait 6 months for one new client!


    But what if there’s something you could do to make your social media marketing more effective? The best part, once you’ve set it up… it does all the work of ‘warming up’ followers to become clients so that you don’t have too!


    I’m talking about automating EVERYTHING; comments, DMs, REPLIES to DMs! Automations change the way you do your marketing. I’ve loved and used automatons for years… in fact, you may have received an automated message from me before…


    If you want to grow your Salon and attract new clients, automations is the way to go!


    I am very excited to be sharing with you this chat that I had with Georgia, a Marketing superstar and owner of SalonBot about all things automations.


    This is the Turning Followers Into Lifelong Clients…


    Here is why you should listen to the full episode:

    1. Learn what is an automation
    2. Understand how to use automations to attract new clients
    3. Know how to successfully implement automations into your marketing


    Salon Mastery

    Achieve Salon Growth without being overwhelmed or overworking - it is possible!

    Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.


    Apply Now to Salon Mastery Coaching now.


    Shortcuts Salon Software

    This episode of the Salon Owners Collective Podcast is sponsored by Shortcuts, your leading Salon Software provider. Click HERE to access the exclusive offer!



    Resources

    CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.


    Connect with Georgia

    Instagram

    Facebook

    Website


    Resources Mentioned

    Georgia's Quick Start Guide

    Sell Like Crazy
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    29 mins
  • Salon Owners Need Holidays Too!

    Salon Owners Need Holidays Too!
    Nov 3 2024

    I can’t go on holiday… what if someone is sick? Or a client complains? And what will my team do if a pipe bursts?!

    The thought of leaving your team can be super stressful and that’s before you’ve even booked any flights! But sometimes, a holiday away from your team is actually the best thing you can do for your business…

    You come back feeling refreshed, with new fresh ideas on how you’re going to elevate your Salon (I mean… it’s hard to completely shut off and not think about your business!). And your team has a new sense of confidence that they can keep everything running smoothly without you.

    But it takes some time to get to a place where you trust your team enough to leave them for a week (or maybe 6!) and that they feel prepared and ready to know what to do to manage daily operations.

    Salon Mastery Boardroom Coach, Joel and I are sharing the 5 steps to prepare your team for your holiday!

    Here is Salon Owners Need Holidays Too!

    Here is why you should listen to the full episode:
    1. Learn the MEDAL framework
    2. Understand how to prepare your team for your holiday
    3. Know how to give your team the tools to succeed

    CLICK HERE and I’ll DM you the MEDAL Guide!

    Salon Mastery

    Achieve Salon Growth without being overwhelmed or overworking - it is possible!

    Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.

    Apply Now to Salon Mastery Coaching now.

    Resources

    CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.
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    24 mins
  • 3 Steps to a Marketing Mindset

    3 Steps to a Marketing Mindset
    Oct 24 2024
    She had $70K in her everyday account but still tried to barter! Everyone may be talking about the economic crisis, but not everyone is affected by the economic crisis. Your clients can afford to come to the Salon and pay full price for their service… and buy a product or two before they leave. And if they're not, it’s because you’re not marketing your value! Have you stopped buying fresh flowers for reception? Moved from shelves full with products to only a handful for clients to buy? Are you complaining with your client about how expensive everything is right now? All of these changes (although they may seem small) are eating away at your value. Instead of communicating that you’re a Salon that people can come to relax and feel pampered… you’re telling people that you’re struggling too. For clients to prioritise and value you and your Salon, you need to move to a Marketing Mindset… I am very excited to be sharing with you this chat that I had with Milly, a Salon Owner who’s marketing mindset took her $15K Salon to $60K, 6 months after she bought it! This is the 3 Steps to a Marketing Mindset Here is why you should listen to the full episode:
    1. Learn why value is important
    2. Understand how to communicate your value to clients
    3. Know how to adopt a Marketing Mindset

    Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. Apply Now to Salon Mastery Coaching now. Resources CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group. Connect with Milly Instagram Facebook Resources Mentioned Psychology of Selling Paul Scanlon
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    23 mins
  • The One Thing To Get Your Salon Back in Momentum

    The One Thing To Get Your Salon Back in Momentum
    Oct 17 2024
    Anyone else an overwhelmaholic? Like all you do is stress about work, creating a winning culture and how you’re going to pay the fricken bills! And yes it would be nice if you could relax, have three massages a week and learn how to chill out… but it’s not that simple. How can you figure out what’s overwhelming you when EVERYTHING seems overwhelming. So instead you let the overwhelm continue and you get this weird internal feeling that everything is irritating you! Then one day it randomly comes out, like when the car door won’t shut properly… so now you’re shitty at the car door. Or are you? But if you don’t take that first step… your business will never move forward! You need to get your Salon back into momentum. Salon Mastery Boardroom Coach, Joel and I are sharing the one thing that will change your life… and your business! Here is The One Thing To Get Your Salon Back in Momentum Here is why you should listen to the full episode:
    1. Learn the signs of overwhelm
    2. Understand how overcome overwhelm
    3. Know how to get your Salon back in Momentum

    Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. Apply Now to Salon Mastery Coaching now. Resources CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.
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    18 mins
  • How She Increased Monthly Revenue by $75K

    How She Increased Monthly Revenue by $75K
    Oct 10 2024
    Do you stay awake at night thinking about cash? I know I have definitely had many sleepless nights thinking about how I’m going to be able to pay the team, how am I going to pay the bills… how am I going to pay MY bills at home? It can be a non-stop conversation that goes on in our heads! But, I have the answer to solving all of your money problems… and it’s not redesigning another package or offering a discount… In fact, the answer is something that a lot of other industries do already… including the gym and Netflix! Memberships are the secret to moving your Salon forward, helping you to plan (and see) your Salon’s future growth. Memberships will also help you rebook and retain 5-Star Clients™! I’m excited to share this conversation I had with Jo from Aglow about why you need to introduce memberships to your Salon. Here is How She Increased Monthly Revenue by $75K Here is why you should listen to the full episode:
    1. Learn what Salon memberships are
    2. Understand the benefit of memberships
    3. Know how to implement memberships into your Salon

    Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. Apply Now to Salon Mastery Coaching now. Resources CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group. Connect with Jo Website: https://www.getaglow.co/ Instagram: https://www.instagram.com/aglow.club/ Facebook: https://www.facebook.com/aglow.club Jo’s LinkedIn: https://nz.linkedin.com/in/jo-blundell-21461a13?trk=org-employees
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    29 mins
  • Million Dollar Mindset: 5 Lessons You Need to Know

    Million Dollar Mindset: 5 Lessons You Need to Know
    Oct 3 2024
    I used to worry that people would judge me for being successful… But over time, I learnt that it’s ok if people judge because money makes the world go around. I’m a big believer that profit is a choice. There are many decisions we make as a business owner that will ultimately impact whether or not we are profitable. And having a Million Dollar Mindset makes all the difference. And to grow your Salon… you NEED to have a Million Dollar Mindset. In the Salon Mastery Program, I like to say DTFW or Do The Fricken Work. Which basically means if you want to be profitable, you need to actually do the work! No more ‘but Larissa, I’ve never been good at maths”... If you’re want to make a $1 Million (and pay yourself too #CEOLife) there are 5 lessons you need to learn. I’m sharing the 4 steps that will help you DTFW and become profitable in your Salon! It will be a game changer for not only your business, but your life. This is: Million Dollar Mindset: 5 Lessons You Need to Know Here is why you should listen to the full episode:
    1. Learn why profit is a choice
    2. Understand how to do the fricken work
    3. Know how to pay yourself

    Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. Apply Now to Salon Mastery Coaching now. Resources CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.
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    26 mins
  • When to Expand or Sell Your Salon

    When to Expand or Sell Your Salon
    Sep 28 2024
    When is the right time to just jump and expand your Salon? Your team is booked and busy, clients are coming in and things are starting to feel a little cramped. Do you expand into a larger space, or even open a second location! But what if you stop growing and suddenly you’re stuck paying rent you can’t afford… Or what happens if, out of the blue, someone offers to buy your Salon! Do you take the first offer you receive? Try and negotiate? Or shop around and see if anyone else is interested in buying your Salon? Both decisions are equally big and life changing! And sometimes, they’re decisions that you spend weeks, months or even years going back and forth on what to do… that you end up never making a decision at all! I’ve talked to a few Salon Owners recently who are making these life changing decisions right now! I knew the perfect person to talk to about expanding and selling your Salon, is Hady, founder and former CEO of Forme Spa… she grew her Salon to 9 locations before selling. This is When to Expand or Sell Your Salon… Here is why you should listen to the full episode:
    1. Learn what it takes to expand or sell your Salon
    2. Understand when it’s time to make a change in your business
    3. Know how to make that life changing decision

    Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. Apply Now to Salon Mastery Coaching now. Resources CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.
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    35 mins