Marketing

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world. This is Strategy is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face.

Inside this book, you will uncover simplified, cutting-edge strategies specifically designed to fuel small business growth across SEO, AI, influencer, and social media marketing. Imagine transforming your digital presence without breaking the bank or getting lost in technical jargon. Now, it’s possible.

Sell and Price Like the Expert You Are Your first job is being the expert advisor or practitioner. Your second job is selling that expertise. If you’ve ever felt that these two roles are in conflict then The Four Conversations is the book for you. Amazon best-selling author of The Win Without Pitching Manifesto, Blair Enns, provides a new model for those who have to sell their expertise before they deliver it.

If you aren’t using AI daily for your product marketing, you’re falling behind. The old ways of product marketing like manually choosing target customers are obsolete. AI is going to crush everyone who doesn’t learn to work with it. It isn’t just about cute copywriting with ChatGPT.

Drawing on the wisdom of the world's foremost achievers, Rob's journey across more than 25 countries has culminated in a blueprint that stands unparalleled in its ability to transform dreams into tangible realities. This isn't just another strategy; it's the synthesis of global insights and proven principles that have consistently delivered results where others fall short. Rob's engagements around the globe have allowed him to distill the essence of success into an actionable framework.

Descubra como fazer um branding forte e ser a empresa coerente entre o que é, faz e fala! Ana Couto é precursora da disciplina do branding no Brasil e acredita que, se as marcas nacionais fizerem uma gestão rigorosa do intangível com foco em criação de valor, terão plenas condições de se manterem firmes e fortes no mercado, além de competir em pé de igualdade com gigantes globais. Por isso, no audiobook, A (r)evolução do branding, ela mostra que as empresas devem estar prontas para: Descobrir como criar um branding forte; Perceber o momento ideal para um rebranding.

無料プレゼント作るだけで集客できる時代は終わった。今の時代は従来の手法ではなかなか集客できません。リードマグネットの使い方も時代に合わせて変えていく必要があります。

Many individuals are already profiting greatly from the tips I am about to share with you! In addition to the more than 100 techniques, ideas and strategies, I have also provided several case studies of major companies that successfully branded and marketed their products. Do what the pros do to dominate.

In this audiobook, learn everything about video marketing and why it is a tremendous help to the marketing endeavors for your business. Learn powerful strategies you can employ through the use of videos and video marketing to appeal to a broader audience and attract more customers.

This guide is specifically tailored for rural Indigenous communities. We'll explain digital advocacy and its significance in bridging communication gaps between Indigenous communities and decision-makers. Checklists, recommended tools, and easy-to-follow guides will keep you on track to developing skills in amplifying your voice, lobbying governments, and influencing change in the digital age.

This book isn’t just another sales manual—it’s your personal guide to thriving in the world of sales, whether you're just starting out or have years of experience under your belt. It dives deep into the heart of what truly makes a great salesperson: building real, meaningful relationships with your clients. You’ll learn how to sell authentically, how to master the entire sales process, and, most importantly, how to avoid those all-too-common mistakes that can trip you up at every turn.

"Centralized AI Platforms for Small Business: CRM, Marketing, and Sales Efficiency" is the ultimate guide for small and medium-sized businesses looking to streamline operations, boost efficiency, and scale their customer management, marketing, and sales efforts. This book dives deep into the world of centralized AI platforms offering insights into how all-in-one CRM tools can transform the way businesses operate.

Do you feel like most business owners and marketers who are always stifled or confused on how to create good marketing campaigns or write good marketing copy for your own business, products or services? This is usually caused by the fact that you are told you have to look at the "client avatar" that details everything from what is actually relevant to your business to what someone dreamed about last night...which might not be relevant to you at all.

Unlock the secrets to building a thriving Airbnb business and generate passive income that leads to financial freedom! Whether you're an experienced host looking to maximize your earnings or a beginner eager to get started, this comprehensive guide by Nathaniel Carter provides everything you need to transform your short-term rental into a cash-flowing asset.

Make every dollar in your marketing budget count Are you overwhelmed by digital marketing strategies that seem complex and impossible to manage? Are you investing time and money without seeing the returns you expected? In Profit-Driven Digital Marketing, Quan Vo reveals a practical, results-oriented approach to digital marketing that streamlines the process and puts profitability at the forefront.

The author spent alot of money on traditional marketing that got very few responses. After years of frustration he became an expert on a revolutionary ROI (Return On Investment) approach to marketing and set out to help other businesses create low cost marketing that effectively increases sales.

In diesem Praxisbuch lernst du, wirksame Texte für dein Business zu schreiben. Damit hast duendlich Erfolg mit deinen Texten in den Social Medias, deiner Landigpage, deiner Webseite(Startseite, Über mich-Seite), Angebotsseite, Blogartikel und deinen E-Mails. Die Didaktik basiert auf der Philosophie der Maria Montessori für Erwachsenenbildung. Dasbedeutet, die Inhalte bauen so aufeinander auf, dass du durch wiederholtes Beschäftigen mit denText-Werkzeugen diese automatisierst.

Mit wenig Einsatz zu einem effektiven Marketing Komplexer, aggressiver, teurer – immer mehr Unternehmer und Marketers fühlen sich überfordert von den ständig steigenden Anforderungen an Werbeaktivitäten, die darüber hinaus oft nur noch wenig Effekt haben. Der Marketingexperte und Unternehmer Allan Dib kennt die aktuellen Herausforderungen und hat einfache Lösungen parat, um Leads von guter Qualität zu generieren, Kunden zu gewinnen und den Umsatz anzukurbeln.

The launch of ChatGPT in November 2022 threw the entire business world into disarray. Not many businesses were prepared for a technological shift that was so sudden and drastic. Moreover, similar to the early days of the World Wide Web, the Artificial Intelligence revolution also comes with a fair share of hype. The overwhelming developments in the field of Artificial Intelligence, coupled with the mushrooming of AI firms, tools, and platforms, are enough to baffle even the most astute marketing managers.

Ya sea que sea un emprendedor en ciernes, una pequeña empresa establecida, una persona influyente en las redes sociales, un especialista en marketing de una gran corporación (o algo intermedio), la idea de ser una "marca" se considera esencial para el desarrollo de una estrategia de marketing sólida.