Despite marketers knowing the power of video, most only produce 0-1 videos per year. Why? They are stuck in the old mindset that “video production” requires equipment, polished spokespeople, and technical chops to polish it up.

In this episode, Jeremy Toeman, founder of Augie Studios, unpacks the refreshing reality of what it takes today to make videos - which is 180 degree turn from what it was 10 years ago.

Unpolished, unfiltered, and short-form video is shockingly easy to execute, but its impact on engagement and SEO is immediate. Listen to get inspiration on how to finally get your video strategy off the ground.

It’s no secret that the CMO tenure continues to shorten. A tough SaaS economy and higher demands for the role have led to an explosion of fractional CMOs hitting the market. with many senior SaaS marketers jumping off the full-time ship in favor of focused work across more than one brand.

In this episode, Andy Culligan, fractional CMO, breaks down the benefits and barriers to fractional work - both for the marketers and the companies hiring them - and the type of SaaS companies that are best positioned to hire fractional roles.

Many marketing leaders dream of building an owned community where customers, peers, prospects and influencers gather to openly share ideas and where engagement is super high. But, this is waaaay more difficult than most marketers dream. Why? Well, Matt Heinz, founder of Heinz Marketing and moderator of the CMO Coffee Talk community, is here to unpack what he’s learned along the way.

CMO Coffee Talk has more than 3,000 members (CMO or VP-level marketers) in its Slack community, and hosts a weekly Zoom call with anywhere from 300-400 members attending. It’s a living, breathing, thriving community. Join Matt on this episode to dive into the do’s and don’ts and lessons he’s learned in building a community.