• Fractional CMOs: Behind the Role’s Rise, with Andy Culligan

  • Sep 18 2024
  • Length: 27 mins
  • Podcast

Fractional CMOs: Behind the Role’s Rise, with Andy Culligan

Listen for free

View show details

  • Summary

  • It’s no secret that the CMO tenure continues to shorten. A tough SaaS economy and higher demands for the role have led to an explosion of fractional CMOs hitting the market. with many senior SaaS marketers jumping off the full-time ship in favor of focused work across more than one brand.

    In this episode, Andy Culligan, fractional CMO, breaks down the benefits and barriers to fractional work - both for the marketers and the companies hiring them - and the type of SaaS companies that are best positioned to hire fractional roles.
    Show More Show Less
Management Marketing Economics
Show More Show Less
activate_Holiday_promo_in_buybox_DT_T2
activate_samplebutton_t1

What listeners say about Fractional CMOs: Behind the Role’s Rise, with Andy Culligan

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.co.uk reviews

Amazon reviews
No Reviews are Available