Imagine waking up tomorrow and losing everything—your followers, sales, and audience connection. With TikTok’s future hanging in the balance at the Supreme Court, this is a real concern for creators and businesses. In this episode of It’s Personal, I, Dr. Erin Jacques, dive into the TikTok ban crisis and why platform dependency is a risk you can’t ignore.

1-Why TikTok is at risk and what it means for creators.

2-How to protect your business with actionable strategies like email lists, lead magnets, and platform diversification.

3-Steps to future-proof your audience connection starting today.

Have you ever thought about the dangers of AI chatbots? In this episode of It’s Personal, Dr. Erin Jacques dives into a tragic yet pivotal story that highlights the risks of unregulated AI tools. We explore the case of Sewell Stenza, a 14-year-old who formed an emotional attachment to an AI chatbot, leading to devastating consequences.

From sexually explicit conversations to emotional manipulation, this story serves as a wake-up call for creators and users of AI. Dr. Jacques unpacks the ethical implications, corporate accountability, and what builders of AI tools must prioritize to ensure safety and trust in the digital age.

Key Questions Answered:

• What are the ethical risks of AI chatbots?
• How can AI chatbots manipulate vulnerable users?
• What steps should AI developers take to ensure their tools are safe and responsible?
• Why is trust the foundation of successful AI innovation?

Stay tuned to learn actionable guidelines for creating ethical AI tools and discover why prioritizing trust isn’t just good for the world—it’s good for business.

00:00:01 – Hook: Dr. Erin Jacques describes her unexpected, sexually explicit conversation with an AI chatbot.

00:01:15 – Introduction: Welcome to It’s Personal, and an overview of today’s topic: the tragic case of Sewell Stenza.

00:04:30 – The Tragic Case: A deep dive into how Sewell’s emotional connection with an AI chatbot modeled after Daenerys Targaryen led to devastating consequences.

00:10:00 – The Bigger Picture: Exploring how AI tools lack ethical guardrails and why they blur the line between fantasy and reality.

00:15:25 – Corporate Accountability: The lawsuit against Character AI and Google’s alleged involvement.

00:19:10 – Actionable Steps: Guidelines for ethical AI development, including user safety, rigorous testing, and transparency.

00:25:00 – Call to Action: Why trust and ethics are essential for long-term AI success, and how creators can differentiate themselves in the market.

00:28:30 – Closing: Dr. Jacques shares a powerful message about the responsibility of AI creators and invites listeners to share the episode with others ready to build ethical, successful brands.

In this episode of It’s Personal, Dr. Erin Jacques dives into the fascinating and slightly awkward world of AI chatbots, specifically MUA.AI. Inspired by an article on PR News, Erin explores:

• What MUAH.AI is and why it’s making waves in social interactions.
• Lessons for entrepreneurs on understanding audience needs.
• The role of authenticity in branding when using tools like AI.

Erin tackles frequently asked questions, including:

• Is MUAH.AI fake, and how real does it feel?
• Is romantic AI safe to use?
• What can entrepreneurs learn from tools like MUAH?

Tune in for actionable insights, entertaining anecdotes, and strategies to stay ahead in the ever-evolving AI-driven landscape.

Intro:

• 00:00:00 - 00:01:10 — Introduction to today’s episode on AI chatbots and branding. Inspired by a PR News article on MUAH.AI, Erin sets the stage for exploring lessons entrepreneurs can learn from these tools.

Section 1: What is MUAH.AI and Why is It Important?

• 00:01:28 - 00:02:30 — Overview of the PR News article and what MUAH.AI offers in social interaction and emotional support.
• 00:02:30 - 00:05:10 — Erin shares her own awkward and surprising interactions with the chatbot.
• Key Question: Is MUAH.AI fake? — It’s AI-powered, not a real person, but designed to feel authentic enough to meet emotional and social needs.

Section 2: Lessons for Entrepreneurs on Understanding Audience Needs

• 00:05:11 - 00:08:45 — The chatbot fills unmet needs like loneliness, curiosity, and entertainment. Entrepreneurs can learn to identify and address their audience’s gaps to create valuable products.
• Key Question: What can entrepreneurs learn from tools like MUAH? — The power of identifying unmet needs and leveraging AI to meet them.
• 00:08:45 - 00:10:10 — Example: MUAH achieved $1M in annual recurring revenue within months of launching by filling a specific gap.

Section 3: Authenticity in Branding with AI

• 00:10:11 - 00:13:10 — While tools like MUAH can mimic human interaction, they can never replace genuine connections. Dr. Erin emphasizes using AI as a tool to enhance, not replace, authenticity.
• Key Question: Is romantic AI safe? — From a technical standpoint, yes, but emotionally, users should approach it thoughtfully.
• 00:13:10 - 00:14:10 — The real lesson: Know your audience deeply and use AI to serve them while staying aligned with your values.

Ending:

• 00:14:11 - 00:15:30 — Challenge for the week: Identify one unmet need in your audience, brainstorm how AI can help, and start exploring solutions.
• 00:15:31 - 00:16:00 — Closing thoughts on using AI tools like MUAH to connect, serve, and grow without losing your unique brand identity.

• FAQs Covered in This Episode:

  • Is MUAH.AI fake, and how real does it feel?
  • Is romantic AI safe to use?
  • What can entrepreneurs learn from tools like MUAH?

• Resources Mentioned:

  • Article: PR News’ “AI Chatbots Like MUAH.AI Are Shaping the Future of Social Interaction.”
  • Tools: OpenAI, Canva, and ChatGPT
  • https://www.prnewswire.com/news-releases/ai-chatbots-like-muah-ai-are-shaping-the-future-of-social-interaction-and-communication-302165221.html

Share this episode with someone ready to explore the future of branding and AI tools. Let’s make 2025 the year of innovation and growth!

In this episode of It’s Personal, Dr. Erin Jacques dives into three actionable strategies to future-proof your personal brand and sell digital products in a fast-evolving world shaped by Gen Beta—the first generation born into AI immersion. Learn how to:

1. Use AI to deeply understand your audience.
2. Create adaptive, evergreen digital products.
3. Embrace lifelong learning to stay competitive.

Dr. Jacques answers frequently asked questions like:

• How can I use AI to create impactful digital products?
• Why is lifelong learning crucial for staying competitive?
• How do I make my personal brand future-proof?

Whether you’re just starting or scaling your personal brand, these strategies will help you stay ahead. Don’t miss this!

Intro:

• 00:00:01 — Welcome to "It’s Personal," where we unlock the secrets to building a brand that thrives. Today’s focus: using AI and lifelong learning to future-proof your personal brand.

Section 1: Using AI to Understand Your Audience

• 00:01:26 — What makes Gen Beta different, and why audience insights matter now more than ever.
• 00:02:30 — Using AI tools like Google Analytics and sentiment analysis to go beyond basic demographics.
• 00:03:53 — Actionable Tip: Try an AI-powered survey tool like Typeform this week to gather data on your audience’s preferences.

Section 2: Creating Adaptive, Evergreen Digital Products

• 00:05:17 — Why timeless, scalable products are key in a world where trends come and go.
• 00:06:35 — Examples of modular content creation, such as updating course lessons or creating multi-industry templates.
• 00:08:50 — Actionable Tip: Audit one of your current products to ensure it’s relevant and adaptable. Use AI to guide updates without a complete rewrite.

Section 3: Embracing Lifelong Learning

• 00:09:30 — Why staying curious and committed to growth is critical for personal brand success.
• 00:10:45 — Small learning goals, such as mastering a tool like Notion or Airtable, can transform your workflow.
• 00:12:50 — Actionable Tip: Set a learning goal for the month and break it into manageable weekly steps.

Ending:

• 00:14:00 — Your challenge: Choose one strategy from today and implement it this week. Progress, not perfection, drives success.
• 00:14:45 — Closing Thoughts: Staying ahead isn’t about knowing everything—it’s about committing to growth. Let’s make 2025 the year we stop waiting and start winning.

• 
  

  FAQs Covered in This Episode:

  • How can I use AI to create impactful digital products?
  • Why is lifelong learning crucial for staying competitive?
  • How do I make my personal brand future-proof?

• • Resources Mentioned:

    • Tools: Google Analytics, Typeform, ChatGPT, Canva
    • Article: Newsweek’s "What is Gen Beta?"
    • https://www.newsweek.com/what-gen-beta-how-babies-born-2025-will-change-world-2008332

  
  

In this episode of It’s Personal, Dr. Erin Jacques dives into the world of Generation Beta—babies born starting in 2025—and the unique, hyper-connected, AI-driven world they will shape. Whether you’re a seasoned entrepreneur or just starting to build your personal brand, staying relevant for both current and future audiences is key.

Dr. Jacques shares three actionable tips to future-proof your brand:

1. Double down on storytelling to stay human and memorable.
2. Balance AI efficiency with authenticity to create trust.
3. Build a mission-driven brand for long-term impact.

You’ll also get answers to FAQs like:

• Who are Generation Beta, and why do they matter?
• How can personal brands adapt to appeal to future generations?
• Why is storytelling critical for branding success?

If you’re ready to stop chasing trends and start creating something meaningful, this episode is for you. Take action today and start future-proofing your brand!

• 00:00 – Intro
  Welcome to It’s Personal—building personal brands and selling digital products with Dr. Erin Jacques.

• 00:18 – Overview of Generation Beta
  Exploring the world of babies born starting in 2025 and what it means for personal branding.

• 03:03 – Tip 1: Double Down on Storytelling
  Learn how storytelling creates trust and differentiates your brand in an AI-driven world.

• 10:10 – Tip 2: Balance AI and Authenticity
  Discover how to use AI tools effectively while keeping your brand’s human connection intact.

• 16:45 – Tip 3: Build a Legacy-Driven Brand
  Focus on long-term impact with a clear mission and values for lasting relevance.

• 22:00 – Ending and Challenge
  Your weekly challenge: pick a tip and take action! Future-proofing your brand starts today.

  
  

  Show Notes:

  • Who are Generation Beta, and why do they matter for your brand?

  • How can personal brands adapt to appeal to this next generation?

  • Why is storytelling more critical than ever for branding success?

  https://www.newsweek.com/what-gen-beta-how-babies-born-2025-will-change-world-2008332

  
  

In this episode of It's Personal, Dr. Erin Jacques explores the balance between privacy and progress in the world of AI, sparked by a recent TechCrunch article on OpenAI’s unmet 2025 opt-out tool promise. Dr. Jacques highlights how privacy concerns often hold creators back and shares actionable tips for leveraging AI to build personal brands and sell digital products.

What You’ll Learn:

• How to balance privacy concerns with progress.
• Why AI is a game-changer for personal branding and productivity.
• The mindset shift you need to embrace progress over perfection.

Timestamps:

• 00:00:01 – Introduction
  Dr. Erin introduces the topic of AI and privacy concerns and shares the inspiration behind this episode.

• 00:02:00 – Tip 1: Balancing Privacy and Progress
  Learn why complete data security is unrealistic and how to make intentional choices about privacy while using AI tools effectively.

• 00:07:00 – Tip 2: Leveraging AI for Personal Branding
  Discover how AI can streamline repetitive tasks, personalize content, and boost your efficiency in creating impactful content.

• 00:14:00 – Tip 3: Focusing on Progress Over Perfection
  Dr. Erin dives into the importance of taking small, consistent steps with AI, even if you’re not tech-savvy, and why execution matters more than ideas.

• 00:19:00 – Conclusion and Weekly Challenge
  Dr. Erin challenges you to pick one tip and implement it this week to take your brand to the next level.

Show Notes:

• Recent TechCrunch article highlights OpenAI’s unmet promises around privacy: https://techcrunch.com/2025/01/01/openai-failed-to-deliver-the-opt-out-tool-it-promised-by-2025/
• Safeguard your data by being selective about the information you share and exploring AI tools with strong privacy policies.
• Tips on leveraging AI for automation, content creation, and audience engagement.

FAQ (From the Podcast):

1. What’s the best way to balance privacy with AI usage?

   • Be intentional about what you share, use tools with clear privacy policies, and consider local AI solutions when dealing with sensitive data.

2. How does AI help with personal branding?

   • AI can automate repetitive tasks, personalize messaging, and speed up content creation to save time and increase impact.

3. What’s more important—having a great idea or executing it?

   • Execution. Dr. Erin emphasizes that success comes from consistent action and resilience, not just having the right idea.

In this episode of It's Personal, Dr. Erin Jacques dives into how AI tools can transform your personal brand and digital product business. You’ll learn actionable tips on how to use AI for personalized content creation, streamlined product development, and automated marketing. Whether you're looking to refine your messaging, build your next course, or engage with your audience more effectively, this episode offers practical insights to help you work smarter, not harder.

1. Can I use AI to create digital products?
Absolutely! In this episode, Dr. Erin explains how AI tools can help you brainstorm, outline, and develop digital products like ebooks, courses, and webinars faster and more efficiently. With AI handling the heavy lifting, you can focus on polishing and adding your personal touch.

2. How to create a personal brand using AI?
AI is a game-changer for personal branding. Dr. Erin shares how tools like ChatGPT and Jasper can help you analyze your audience, craft tailored content, and even automate your marketing efforts to establish a unique and engaging personal brand.

3. Can you sell things you make with AI?
While not directly discussed, the episode highlights how AI can assist in creating high-quality digital products that are perfect for selling. Whether it's crafting a compelling sales email or building a course, AI can support every step of the process.

4. Can AI help me create a brand?
Yes! This episode focuses on how AI enhances content personalization, simplifies digital product creation, and automates audience engagement—all essential for building and scaling a personal brand.

• Intro (00:00:00)
  Overview of the episode and the power of AI in personal branding and digital business.

• Tip 1: Personalize Your Content with AI (00:01:56)
  How to analyze audience preferences and create tailored content that resonates.

• Tip 2: Streamline Digital Product Creation (00:03:44)
  Using AI to simplify brainstorming and outlining for courses, ebooks, and more.

• Tip 3: Automate Marketing with AI (00:05:45)
  Leveraging AI to handle repetitive tasks like scheduling, A/B testing, and customer engagement.

• Conclusion & Challenge (00:08:45)
  Dr. Erin encourages you to implement one AI strategy this week for smarter branding.

Did this episode inspire you to use AI in your personal brand or business? Share it with a friend who’s ready to level up! Don’t forget to subscribe to It’s Personal and leave a review. Let’s make 2025 the year we all work smarter, not harder.

The full article from Science daily can be found here: https://www.sciencedaily.com/releases/2024/12/241219190259.htm

Welcome to It's Personal, the podcast where Dr. Erin Jacques, a college professor and entrepreneur, shares actionable insights to build your personal brand and monetize your expertise in today’s digital world.

In this episode, Dr. Erin explores three major content marketing trends shaping 2025 and provides actionable tips to help you stay ahead of the curve. From evolving content discovery methods to AI-driven experimentation and the rise of visual content, this episode is packed with strategies to help you scale smarter.

📍 Key Takeaways:

• Why traditional search engines are no longer the only game in town.
• How AI tools can transform your content creation process.
• The importance of visuals in grabbing attention and building credibility.

🎯 Challenge for the Week: Pick one trend and take action—whether it’s creating your first TikTok, experimenting with AI, or designing a new visual for your brand.

Let’s make 2025 the year you stop waiting and start winning. Tune in now!

• 00:00 - 00:11 | Introduction: Welcome to It's Personal.
• 00:12 - 00:34 | About the Host: Dr. Erin Jock and her mission.
• 00:35 - 01:28 | Episode Overview: 2025 content marketing trends.
• 01:29 - 05:05 | Trend #1: Evolving content discovery methods.
• 05:06 - 09:56 | Trend #2: AI-driven content experimentation.
• 09:57 - 13:17 | Trend #3: The rise of visual content.
• 13:18 - 14:00 | Why This Matters: Adapting to audience expectations.
• 14:01 - 14:50 | Final Challenge: Choose a trend and take action this week.
• 14:51 - End | Closing Remarks: Share the episode and start winning.