In this episode of It’s Personal, Dr. Erin Jacques dives into three actionable strategies to future-proof your personal brand and sell digital products in a fast-evolving world shaped by Gen Beta—the first generation born into AI immersion. Learn how to:

1. Use AI to deeply understand your audience.
2. Create adaptive, evergreen digital products.
3. Embrace lifelong learning to stay competitive.

Dr. Jacques answers frequently asked questions like:

• How can I use AI to create impactful digital products?
• Why is lifelong learning crucial for staying competitive?
• How do I make my personal brand future-proof?

Whether you’re just starting or scaling your personal brand, these strategies will help you stay ahead. Don’t miss this!

Intro:

• 00:00:01 — Welcome to "It’s Personal," where we unlock the secrets to building a brand that thrives. Today’s focus: using AI and lifelong learning to future-proof your personal brand.

Section 1: Using AI to Understand Your Audience

• 00:01:26 — What makes Gen Beta different, and why audience insights matter now more than ever.
• 00:02:30 — Using AI tools like Google Analytics and sentiment analysis to go beyond basic demographics.
• 00:03:53 — Actionable Tip: Try an AI-powered survey tool like Typeform this week to gather data on your audience’s preferences.

Section 2: Creating Adaptive, Evergreen Digital Products

• 00:05:17 — Why timeless, scalable products are key in a world where trends come and go.
• 00:06:35 — Examples of modular content creation, such as updating course lessons or creating multi-industry templates.
• 00:08:50 — Actionable Tip: Audit one of your current products to ensure it’s relevant and adaptable. Use AI to guide updates without a complete rewrite.

Section 3: Embracing Lifelong Learning

• 00:09:30 — Why staying curious and committed to growth is critical for personal brand success.
• 00:10:45 — Small learning goals, such as mastering a tool like Notion or Airtable, can transform your workflow.
• 00:12:50 — Actionable Tip: Set a learning goal for the month and break it into manageable weekly steps.

Ending:

• 00:14:00 — Your challenge: Choose one strategy from today and implement it this week. Progress, not perfection, drives success.
• 00:14:45 — Closing Thoughts: Staying ahead isn’t about knowing everything—it’s about committing to growth. Let’s make 2025 the year we stop waiting and start winning.

• 
  

  FAQs Covered in This Episode:

  • How can I use AI to create impactful digital products?
  • Why is lifelong learning crucial for staying competitive?
  • How do I make my personal brand future-proof?

• • Resources Mentioned:

    • Tools: Google Analytics, Typeform, ChatGPT, Canva
    • Article: Newsweek’s "What is Gen Beta?"
    • https://www.newsweek.com/what-gen-beta-how-babies-born-2025-will-change-world-2008332