Imagine waking up tomorrow and losing everything—your followers, sales, and audience connection. With TikTok’s future hanging in the balance at the Supreme Court, this is a real concern for creators and businesses. In this episode of It’s Personal, I, Dr. Erin Jacques, dive into the TikTok ban crisis and why platform dependency is a risk you can’t ignore.

1-Why TikTok is at risk and what it means for creators.

2-How to protect your business with actionable strategies like email lists, lead magnets, and platform diversification.

3-Steps to future-proof your audience connection starting today.

Have you ever thought about the dangers of AI chatbots? In this episode of It’s Personal, Dr. Erin Jacques dives into a tragic yet pivotal story that highlights the risks of unregulated AI tools. We explore the case of Sewell Stenza, a 14-year-old who formed an emotional attachment to an AI chatbot, leading to devastating consequences.

From sexually explicit conversations to emotional manipulation, this story serves as a wake-up call for creators and users of AI. Dr. Jacques unpacks the ethical implications, corporate accountability, and what builders of AI tools must prioritize to ensure safety and trust in the digital age.

Key Questions Answered:

• What are the ethical risks of AI chatbots?
• How can AI chatbots manipulate vulnerable users?
• What steps should AI developers take to ensure their tools are safe and responsible?
• Why is trust the foundation of successful AI innovation?

Stay tuned to learn actionable guidelines for creating ethical AI tools and discover why prioritizing trust isn’t just good for the world—it’s good for business.

00:00:01 – Hook: Dr. Erin Jacques describes her unexpected, sexually explicit conversation with an AI chatbot.

00:01:15 – Introduction: Welcome to It’s Personal, and an overview of today’s topic: the tragic case of Sewell Stenza.

00:04:30 – The Tragic Case: A deep dive into how Sewell’s emotional connection with an AI chatbot modeled after Daenerys Targaryen led to devastating consequences.

00:10:00 – The Bigger Picture: Exploring how AI tools lack ethical guardrails and why they blur the line between fantasy and reality.

00:15:25 – Corporate Accountability: The lawsuit against Character AI and Google’s alleged involvement.

00:19:10 – Actionable Steps: Guidelines for ethical AI development, including user safety, rigorous testing, and transparency.

00:25:00 – Call to Action: Why trust and ethics are essential for long-term AI success, and how creators can differentiate themselves in the market.

00:28:30 – Closing: Dr. Jacques shares a powerful message about the responsibility of AI creators and invites listeners to share the episode with others ready to build ethical, successful brands.

In this episode of It’s Personal, Dr. Erin Jacques dives into the fascinating and slightly awkward world of AI chatbots, specifically MUA.AI. Inspired by an article on PR News, Erin explores:

• What MUAH.AI is and why it’s making waves in social interactions.
• Lessons for entrepreneurs on understanding audience needs.
• The role of authenticity in branding when using tools like AI.

Erin tackles frequently asked questions, including:

• Is MUAH.AI fake, and how real does it feel?
• Is romantic AI safe to use?
• What can entrepreneurs learn from tools like MUAH?

Tune in for actionable insights, entertaining anecdotes, and strategies to stay ahead in the ever-evolving AI-driven landscape.

Intro:

• 00:00:00 - 00:01:10 — Introduction to today’s episode on AI chatbots and branding. Inspired by a PR News article on MUAH.AI, Erin sets the stage for exploring lessons entrepreneurs can learn from these tools.

Section 1: What is MUAH.AI and Why is It Important?

• 00:01:28 - 00:02:30 — Overview of the PR News article and what MUAH.AI offers in social interaction and emotional support.
• 00:02:30 - 00:05:10 — Erin shares her own awkward and surprising interactions with the chatbot.
• Key Question: Is MUAH.AI fake? — It’s AI-powered, not a real person, but designed to feel authentic enough to meet emotional and social needs.

Section 2: Lessons for Entrepreneurs on Understanding Audience Needs

• 00:05:11 - 00:08:45 — The chatbot fills unmet needs like loneliness, curiosity, and entertainment. Entrepreneurs can learn to identify and address their audience’s gaps to create valuable products.
• Key Question: What can entrepreneurs learn from tools like MUAH? — The power of identifying unmet needs and leveraging AI to meet them.
• 00:08:45 - 00:10:10 — Example: MUAH achieved $1M in annual recurring revenue within months of launching by filling a specific gap.

Section 3: Authenticity in Branding with AI

• 00:10:11 - 00:13:10 — While tools like MUAH can mimic human interaction, they can never replace genuine connections. Dr. Erin emphasizes using AI as a tool to enhance, not replace, authenticity.
• Key Question: Is romantic AI safe? — From a technical standpoint, yes, but emotionally, users should approach it thoughtfully.
• 00:13:10 - 00:14:10 — The real lesson: Know your audience deeply and use AI to serve them while staying aligned with your values.

Ending:

• 00:14:11 - 00:15:30 — Challenge for the week: Identify one unmet need in your audience, brainstorm how AI can help, and start exploring solutions.
• 00:15:31 - 00:16:00 — Closing thoughts on using AI tools like MUAH to connect, serve, and grow without losing your unique brand identity.

• FAQs Covered in This Episode:

  • Is MUAH.AI fake, and how real does it feel?
  • Is romantic AI safe to use?
  • What can entrepreneurs learn from tools like MUAH?

• Resources Mentioned:

  • Article: PR News’ “AI Chatbots Like MUAH.AI Are Shaping the Future of Social Interaction.”
  • Tools: OpenAI, Canva, and ChatGPT
  • https://www.prnewswire.com/news-releases/ai-chatbots-like-muah-ai-are-shaping-the-future-of-social-interaction-and-communication-302165221.html

Share this episode with someone ready to explore the future of branding and AI tools. Let’s make 2025 the year of innovation and growth!