Welcome to It's Personal, the podcast where Dr. Erin Jacques, a college professor and entrepreneur, shares actionable insights to build your personal brand and monetize your expertise in today’s digital world.

In this episode, Dr. Erin explores three major content marketing trends shaping 2025 and provides actionable tips to help you stay ahead of the curve. From evolving content discovery methods to AI-driven experimentation and the rise of visual content, this episode is packed with strategies to help you scale smarter.

📍 Key Takeaways:

• Why traditional search engines are no longer the only game in town.
• How AI tools can transform your content creation process.
• The importance of visuals in grabbing attention and building credibility.

🎯 Challenge for the Week: Pick one trend and take action—whether it’s creating your first TikTok, experimenting with AI, or designing a new visual for your brand.

Let’s make 2025 the year you stop waiting and start winning. Tune in now!

• 00:00 - 00:11 | Introduction: Welcome to It's Personal.
• 00:12 - 00:34 | About the Host: Dr. Erin Jock and her mission.
• 00:35 - 01:28 | Episode Overview: 2025 content marketing trends.
• 01:29 - 05:05 | Trend #1: Evolving content discovery methods.
• 05:06 - 09:56 | Trend #2: AI-driven content experimentation.
• 09:57 - 13:17 | Trend #3: The rise of visual content.
• 13:18 - 14:00 | Why This Matters: Adapting to audience expectations.
• 14:01 - 14:50 | Final Challenge: Choose a trend and take action this week.
• 14:51 - End | Closing Remarks: Share the episode and start winning.