The Growth Machine Marketing Podcast is back! And we're excited to jump back in with a topic that has been all the buzz lately.

Our VP of Content, Heather, and CEO, Nora, are here to discuss both sides of the AI coin. Does it have a place in content marketing, what are its limitations, and what is Google's algorithm favoring?

We chat about:

• The accuracy of AI checkers
• Why human-generated content remains the best investment
• Which types of tasks AI can be useful in

And much more!

(0:55) After a long hiatus, we’re back! We remain cautiously optimistic about AI, and Nora explains why.

(05:05) How AI takes away the mental strain of having to start from zero.

(08:29) What are some things that AI is not particularly good at?

(12:39) AI and humans continue to differ in the way that they process and classify information.

(16:33) Heather shares her experiences working with our freelance writers amidst the emergence of ChatGPT.

(21:30) The over-promise of AI tools and why investing in human writers and editors is the best decision you can make for your content.

(26:29) Google continues to favor articles that share unique perspectives. Is Google making movements towards penalizing AI content?

(31:21) It all comes down to quality vs quantity, where quality always wins.

(34:54) Despite the many changes and updates throughout the years, Google has not changed their stance on rewarding high-quality, authoritative content.

(36:55) Keyword research and strategy: Can AI assist in planning your SEO content?

(40:54) We’ve got the much-awaited tea you've been asking for. We've tested numerous AI content checkers. And the results are in...

(46:01) Our final take: Work with writers and teams that you can fully trust with your content.

(53:01) Thanks for listening! We have more episodes coming your way, so make sure to stay tuned.

Are AI Detectors Accurate?

Should You Use AI to Write Blog Posts?

Grammarly (42:40)

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In the season finale of the Growth Machine Marketing podcast, CEO Nora Schlesinger and Head of Marketing Amanda Natividad debrief on SEO and content.

They discuss:

• How SEO knowledge can make you a better writer
• Why SEOs and writers also need empathy to be effective
• What we wish clients and marketers knew about SEO
• When it’s time for you to focus on SEO
• When it’s not time for you to focus on SEO

And so much more.

Show Notes

1:16 - Nora shares what she wishes more website owners knew about SEO.

3:14 - The content you invest in early on can set you up for SEO success in the long-run.

7:44 - SEO knowledge can improve the quality of your written content.

11:38 - Managing client expectations.

15:29 - Different issues that may impact a site’s ability to rank.

21:10 - If your site speed isn’t up to par, there are a few factors that could be causing it.

23:43 - How Growth Machine has been impactful for a variety of clients, including Fortune 100 and Fortune 500 companies.

29:20 - When is it time for a company to focus on their content and SEO? (And when is a company not ready yet?)

34:29 - Unpopular opinion: You can’t do it all. Hire as much help that you can afford to.

40:04 - Amanda shares a special announcement as we wrap up this season of the Growth Machine Marketing Podcast.

How We Hire Great Writers at Growth Machine (9:52)

The Critical Authority Threshold: Why Patience Pays in SEO (13:30)

PageSpeed Insights (20:12)

How a Gig Economy Website Hit 100,000 Monthly Visitors in 6 Months (23:52)

How a D2C Beverage Company Grew 4x in Search Traffic in 3 Months (23:56)

How a Recruiting Website Tripled Organic Traffic in 6 Months (24:01)

Gong (32:18)

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Here’s a milestone for the Growth Machine team: our first unblinded case study!

Ben Siegel, CEO and co-founder of Scholars, joined us in a webinar where he talks about Scholars’s content and marketing strategy.

We edited this webinar into this week’s 25-minute episode.

Enjoy!

1:21 - Ben Siegel, CEO and Co-Founder of Scholars, talks about their decision to include content from the very start of their marketing strategy.

4:01 - How Scholars first began working with Growth Machine.

5:08 - The original content plan pivoted to support the direction Scholars was heading in, and from there, traffic saw an increase.

9:11 - The increase in traffic helped Scholars grow an email list of over 20,000 subscribers.

12:00 - Why Scholars decided to start their podcast The Internship Show, and how their podcast ties in with their overall marketing strategy.

15:44 - Ben discusses a few of Scholars’ customers and how they initially entered the sales funnel.

19:00 - What’s next for Scholars?

20:02 - Audience Q&A

How a Recruiting Website Tripled Organic Traffic in 6 Months

Scholars (1:18)

Demand Curve (4:18)

The Writer Finder (4:48)

The Internship Show (12:00)

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