In the season finale of the Growth Machine Marketing podcast, CEO Nora Schlesinger and Head of Marketing Amanda Natividad debrief on SEO and content.

They discuss:

• How SEO knowledge can make you a better writer
• Why SEOs and writers also need empathy to be effective
• What we wish clients and marketers knew about SEO
• When it’s time for you to focus on SEO
• When it’s not time for you to focus on SEO

And so much more.

Show Notes

1:16 - Nora shares what she wishes more website owners knew about SEO.

3:14 - The content you invest in early on can set you up for SEO success in the long-run.

7:44 - SEO knowledge can improve the quality of your written content.

11:38 - Managing client expectations.

15:29 - Different issues that may impact a site’s ability to rank.

21:10 - If your site speed isn’t up to par, there are a few factors that could be causing it.

23:43 - How Growth Machine has been impactful for a variety of clients, including Fortune 100 and Fortune 500 companies.

29:20 - When is it time for a company to focus on their content and SEO? (And when is a company not ready yet?)

34:29 - Unpopular opinion: You can’t do it all. Hire as much help that you can afford to.

40:04 - Amanda shares a special announcement as we wrap up this season of the Growth Machine Marketing Podcast.

How We Hire Great Writers at Growth Machine (9:52)

The Critical Authority Threshold: Why Patience Pays in SEO (13:30)

PageSpeed Insights (20:12)

How a Gig Economy Website Hit 100,000 Monthly Visitors in 6 Months (23:52)

How a D2C Beverage Company Grew 4x in Search Traffic in 3 Months (23:56)

How a Recruiting Website Tripled Organic Traffic in 6 Months (24:01)

Gong (32:18)

https://amandanat.com/

https://twitter.com/amandanat

https://growthmachine.com/

https://twitter.com/growthmachine__