• #37 How a Recruiting Website Tripled Organic Traffic in 6 Months

  • May 4 2021
  • Length: 24 mins
  • Podcast

#37 How a Recruiting Website Tripled Organic Traffic in 6 Months

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  • Summary

  • Here’s a milestone for the Growth Machine team: our first unblinded case study!

    Ben Siegel, CEO and co-founder of Scholars, joined us in a webinar where he talks about Scholars’s content and marketing strategy.

    We edited this webinar into this week’s 25-minute episode.

    Enjoy!

    Show Notes

    1:21 - Ben Siegel, CEO and Co-Founder of Scholars, talks about their decision to include content from the very start of their marketing strategy.

    4:01 - How Scholars first began working with Growth Machine.

    5:08 - The original content plan pivoted to support the direction Scholars was heading in, and from there, traffic saw an increase.

    9:11 - The increase in traffic helped Scholars grow an email list of over 20,000 subscribers.

    12:00 - Why Scholars decided to start their podcast The Internship Show, and how their podcast ties in with their overall marketing strategy.

    15:44 - Ben discusses a few of Scholars’ customers and how they initially entered the sales funnel.

    19:00 - What’s next for Scholars?

    20:02 - Audience Q&A

    Links:

    How a Recruiting Website Tripled Organic Traffic in 6 Months

    Scholars (1:18)

    Demand Curve (4:18)

    The Writer Finder (4:48)

    The Internship Show (12:00)

    Growth Machine:

    https://growthmachine.com/

    https://twitter.com/growthmachine__
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