The Growth Machine Marketing Podcast is back! And we're excited to jump back in with a topic that has been all the buzz lately.

Our VP of Content, Heather, and CEO, Nora, are here to discuss both sides of the AI coin. Does it have a place in content marketing, what are its limitations, and what is Google's algorithm favoring?

We chat about:

• The accuracy of AI checkers
• Why human-generated content remains the best investment
• Which types of tasks AI can be useful in

And much more!

(0:55) After a long hiatus, we’re back! We remain cautiously optimistic about AI, and Nora explains why.

(05:05) How AI takes away the mental strain of having to start from zero.

(08:29) What are some things that AI is not particularly good at?

(12:39) AI and humans continue to differ in the way that they process and classify information.

(16:33) Heather shares her experiences working with our freelance writers amidst the emergence of ChatGPT.

(21:30) The over-promise of AI tools and why investing in human writers and editors is the best decision you can make for your content.

(26:29) Google continues to favor articles that share unique perspectives. Is Google making movements towards penalizing AI content?

(31:21) It all comes down to quality vs quantity, where quality always wins.

(34:54) Despite the many changes and updates throughout the years, Google has not changed their stance on rewarding high-quality, authoritative content.

(36:55) Keyword research and strategy: Can AI assist in planning your SEO content?

(40:54) We’ve got the much-awaited tea you've been asking for. We've tested numerous AI content checkers. And the results are in...

(46:01) Our final take: Work with writers and teams that you can fully trust with your content.

(53:01) Thanks for listening! We have more episodes coming your way, so make sure to stay tuned.

Are AI Detectors Accurate?

Should You Use AI to Write Blog Posts?

Grammarly (42:40)

https://www.linkedin.com/in/noraschlesinger/

https://www.linkedin.com/in/heather-leith/

https://growthmachine.com/

https://twitter.com/growthmachine__

https://www.linkedin.com/company/yourgrowthmachine/

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