Leadership Research
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- By: Marc Gobe
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Unabridged
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Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.
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Appalling
- By JPD Oakley on 23-05-18
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Release date: 28-02-13
- Language: English
- Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people....
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UX Management Methods
- A User Experience Design Leadership Guide for Beginners: How to Lead UX Designers or Master the UX Research Lifecycle as a Team of One
- By: Jon Binder
- Narrated by: Jon Binder
- Length: 3 hrs and 14 mins
- Unabridged
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UX Management Methods is a guide for how to lead your UX team to greatness. Learn proven methods for hiring, managing, motivating, and aligning your UX team. Use these insights to focus your team with a road map of key deliverables, present actionable findings to stakeholders, and measure your team's success and return on investment with analytics. If you want to sharpen your user experience leadership skills and build a strong team of talented experts, then you can begin learning UX management methods today.
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Not impressed
- By Stuart J Green on 22-04-22
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UX Management Methods
- A User Experience Design Leadership Guide for Beginners: How to Lead UX Designers or Master the UX Research Lifecycle as a Team of One
- Narrated by: Jon Binder
- Length: 3 hrs and 14 mins
- Release date: 23-12-21
- Language: English
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Learn proven methods for hiring, managing, motivating, and aligning your UX team. Use these insights to focus your team with a road map of key deliverables, present actionable findings to stakeholders, and measure your team's success and return on investment with analytics....
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Persuasion
- The Complete Step by Step Guide on Persuasion, Mind Control and NLP
- By: Ryan James
- Narrated by: Miguel Rodriguez
- Length: 1 hr and 18 mins
- Unabridged
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Persuasion: The Complete Step by Step Guide on Persuasion, Mind Control and NLP is a simple, step-by-step guidebook that enables you to access your natural power of persuasive abilities. You possess a natural talent within you that allows you to guide others in your preferred direction and achieve your desired results. You have the power to attain anything you want in life, and to personally design the exact life you thought you would only lead in your dreams.
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Better Understand People.
- By Collier on 28-03-20
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Persuasion
- The Complete Step by Step Guide on Persuasion, Mind Control and NLP
- Narrated by: Miguel Rodriguez
- Length: 1 hr and 18 mins
- Release date: 15-05-17
- Language: English
- Persuasion: The Complete Step by Step Guide on Persuasion, Mind Control and NLP is a simple, step-by-step guidebook....
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Never Lose a Customer Again
- Turn Any Sale into Lifelong Loyalty in 100 Days
- By: Joey Coleman
- Narrated by: Joey Coleman
- Length: 9 hrs and 28 mins
- Unabridged
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Coleman offers a system designed to dramatically increase customer retention and as a result, the bottom line. He identifies eight distinct emotional needs customers undergo during the 100 days following a purchase, whether it's as small as a new drink at Starbucks or as big as a house. If you can understand and anticipate these phases, you can use a myriad of techniques - in-person, email, mail, and video - to cement a long and valuable partnership.
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ok but not great and nothing really new
- By dave on 18-01-21
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Never Lose a Customer Again
- Turn Any Sale into Lifelong Loyalty in 100 Days
- Narrated by: Joey Coleman
- Length: 9 hrs and 28 mins
- Release date: 03-04-18
- Language: English
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Coleman's theory of customer loyalty is that it's not about getting the sale: It's about the 100 days after the sale....
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The 22 Immutable Laws of Branding
- By: Al Ries, Laura Ries
- Narrated by: David Drummond
- Length: 8 hrs and 8 mins
- Unabridged
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Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
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Never predict the future ....
- By David on 05-09-16
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The 22 Immutable Laws of Branding
- Narrated by: David Drummond
- Length: 8 hrs and 8 mins
- Release date: 22-04-14
- Language: English
- Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding....
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The Wisdom of Crowds
- Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
- By: James Surowiecki
- Narrated by: Grover Gardner
- Length: 9 hrs and 29 mins
- Unabridged
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In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant. Groups are better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.
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Shoot the messenger
- By M. Russell on 23-08-11
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The Wisdom of Crowds
- Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
- Narrated by: Grover Gardner
- Length: 9 hrs and 29 mins
- Release date: 19-05-04
- Language: English
- In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications....
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Invisible Influence
- The Hidden Forces That Shape Behavior
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 58 mins
- Unabridged
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If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.
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Invisible Influence
- The Hidden Forces That Shape Behavior
- Narrated by: Keith Nobbs
- Length: 6 hrs and 58 mins
- Release date: 14-06-16
- Language: English
- Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion....
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Aesthetic Intelligence
- How to Boost It and Use It in Business and Beyond
- By: Pauline Brown
- Narrated by: Vivienne Leheny
- Length: 6 hrs and 57 mins
- Unabridged
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In this groundbreaking audiobook, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence - or "the other AI", as Brown refers to it.
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Brilliant Masterpiece
- By Anonymous User on 16-12-19
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Aesthetic Intelligence
- How to Boost It and Use It in Business and Beyond
- Narrated by: Vivienne Leheny
- Length: 6 hrs and 57 mins
- Release date: 26-11-19
- Language: English
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In this groundbreaking audiobook, Pauline Brown shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out....
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Outcomes over Output: Why Customer Behavior Is the Key Metric for Business Success
- By: Joshua Seiden
- Narrated by: Chris Abell
- Length: 1 hr and 21 mins
- Unabridged
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In the old days, when we made physical products, setting project goals wasn’t that hard. But in today’s service - and software-driven world, “done” is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on? Mostly, we simply ask teams to build features - but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve.
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Listned
- By Onedmc on 22-10-19
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Outcomes over Output: Why Customer Behavior Is the Key Metric for Business Success
- Narrated by: Chris Abell
- Length: 1 hr and 21 mins
- Release date: 23-05-19
- Language: English
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This book is a practical guide to using outcomes to guide the work of your team....
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
- By: Eric Siegel
- Narrated by: Steven Menasche
- Length: 11 hrs and 6 mins
- Unabridged
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An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.
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Marketing vehicle for the author
- By Mat Brunt on 09-02-18
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
- Narrated by: Steven Menasche
- Length: 11 hrs and 6 mins
- Release date: 11-05-17
- Language: English
- An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works....
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Chief Culture Officer
- How to Create a Living, Breathing Corporation
- By: Grant McCracken
- Narrated by: Fred Berman
- Length: 6 hrs and 33 mins
- Unabridged
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Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends, from sneakers to slow food to preppies, while developing a systematic understanding of the deep waves of culture in America and the world. The CCOs professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals.
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Chief Culture Officer
- How to Create a Living, Breathing Corporation
- Narrated by: Fred Berman
- Length: 6 hrs and 33 mins
- Release date: 16-12-09
- Language: English
- Delightfully authoritative, trenchantly on point, bursting with insight and character, Chief Culture Officer is sure to expand your horizons and your business....
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- By: Nicholas J. Webb
- Narrated by: James Foster
- Length: 7 hrs and 1 min
- Unabridged
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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a good CX book
- By dave on 08-12-20
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- Narrated by: James Foster
- Length: 7 hrs and 1 min
- Release date: 27-12-15
- Language: English
- What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top....
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die
- By: Eric Siegel
- Narrated by: Nicolas D. Frantela
- Length: 10 hrs and 7 mins
- Unabridged
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An introduction for everyone. Rather than a "how to" for hands-on techies, this book - now in its revised and updated edition - serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques. In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day.
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Good overview but no technical content
- By Jason Newbatt on 22-09-16
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die
- Narrated by: Nicolas D. Frantela
- Length: 10 hrs and 7 mins
- Release date: 30-12-15
- Language: English
- In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day....
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Real Influence
- Persuade Without Pushing and Gain Without Giving In
- By: Dr. John Ullmen, Mark Goulston MD
- Narrated by: Arthur Morey
- Length: 7 hrs and 28 mins
- Unabridged
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Authentic influence is about more than creating a strong initial connection - it's about sustaining professional relationships long after an agreement has been reached. Based on their commitment to listening, genuine engagement, and the pursuit of win-win outcomes, authors Mark Goulston and John Ullmen share a new method that business leaders can use to examine priorities, learn about the needs of key players, earn others' attention, motivate others to hear more, and add value with question and actions.
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Real Influence
- Persuade Without Pushing and Gain Without Giving In
- Narrated by: Arthur Morey
- Length: 7 hrs and 28 mins
- Release date: 28-04-20
- Language: English
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People won’t put up with being "sold" to anymore. Discover the powerful four-step model for forming authentic, successful business relationships - the kind that survive....
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Running with Purpose
- How Brooks Outpaced Goliath Competitors to Lead the Pack
- By: Jim Weber, Warren Buffett - foreword
- Narrated by: James Weber
- Length: 6 hrs and 51 mins
- Unabridged
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Running with Purpose is a highly engaging listen with insights, inspirational stories, and tangible takeaways for current and aspiring leaders, entrepreneurs, Berkshire Hathaway enthusiasts, and especially the 150+ million runners worldwide and those in the broader running community who continually invest in themselves and put positive energy into the world.
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Running with Purpose
- How Brooks Outpaced Goliath Competitors to Lead the Pack
- Narrated by: James Weber
- Length: 6 hrs and 51 mins
- Release date: 26-04-22
- Language: English
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Running with Purpose is a highly engaging listen with insights, inspirational stories, and tangible takeaways for those who continually invest in themselves and put positive energy into the world....
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The Membership Economy
- Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- By: Robbie Kellman Baxter
- Narrated by: Tom Pile
- Length: 8 hrs and 12 mins
- Unabridged
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If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition. The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.
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Better than I expected!
- By Ducarta on 17-08-19
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The Membership Economy
- Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- Narrated by: Tom Pile
- Length: 8 hrs and 12 mins
- Release date: 19-04-16
- Language: English
- If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy....
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R.E.D. Marketing
- The Three Ingredients of Leading Brands
- By: Greg Creed, Ken Muench
- Narrated by: Greg Creed, Ken Muench
- Length: 7 hrs and 30 mins
- Unabridged
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Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success.
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Devoured this one! :D
- By Kindle Customer on 19-01-23
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R.E.D. Marketing
- The Three Ingredients of Leading Brands
- Narrated by: Greg Creed, Ken Muench
- Length: 7 hrs and 30 mins
- Release date: 08-06-21
- Language: English
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Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands....
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Think Bigger
- Developing a Successful Big Data Strategy for Your Business
- By: Mark Van Rijmenam
- Narrated by: Erik Synnestvedt
- Length: 9 hrs and 8 mins
- Unabridged
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Big data - the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized - is revolutionizing business. Offering real-world insight and explanations, this audiobook provides a roadmap for organizations looking to develop a profitable big data strategy...and reveals why it's not something they can leave to the I.T. department. Think Bigger is an essential resource for anyone who wants to ensure that their company isn't left in the dust.
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Think Bigger
- Developing a Successful Big Data Strategy for Your Business
- Narrated by: Erik Synnestvedt
- Length: 9 hrs and 8 mins
- Release date: 18-04-14
- Language: English
- Big data - the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized - is revolutionizing business....
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Quantum Marketing
- Mastering the New Marketing Mindset for Tomorrow's Consumers
- By: Raja Rajamannar
- Narrated by: Josh Childs
- Length: 6 hrs and 12 mins
- Unabridged
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Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.
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Good Marketing Book
- By Reality Reviewer on 14-02-21
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Quantum Marketing
- Mastering the New Marketing Mindset for Tomorrow's Consumers
- Narrated by: Josh Childs
- Length: 6 hrs and 12 mins
- Release date: 09-02-21
- Language: English
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Raja Rajamannar, chief marketing officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption....
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The Power of Persuasion
- Understand the Psychology of Persuasion, Influence Human Behavior, and Get Others to Do What You Want
- By: Henrik Rodgers
- Narrated by: Ken Harrington
- Length: 1 hr and 54 mins
- Unabridged
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If you want to succeed in life or career; regardless of your industry, profession (not just marketing or sales profession), location, age, gender, or any other aspect, you need to become more persuasive, you need to influence people. You cannot do it all on your own - you need people to leverage your efforts and get results faster. Persuasion is not merely for marketing and sales people - it’s the basic life skill that every human being needs to sell their view point, ideas, and get people along - everyone is into salesmanship.
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The Power of Persuasion
- Understand the Psychology of Persuasion, Influence Human Behavior, and Get Others to Do What You Want
- Narrated by: Ken Harrington
- Length: 1 hr and 54 mins
- Release date: 28-10-19
- Language: English
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If you want to succeed in life or career; regardless of your industry, profession (not just marketing or sales profession), location, age, gender, or any other aspect, you need to become more persuasive, you need to influence people....
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