Outcomes over Output: Why Customer Behavior Is the Key Metric for Business Success cover art

Outcomes over Output: Why Customer Behavior Is the Key Metric for Business Success

 Preview

Get this deal Try for £0.00
Offer ends April 30, 2025 at 23:59 GMT.
Prime logo Prime members: New to Audible? Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for £7.99/mo after 3 months. Cancel monthly.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.

Outcomes over Output: Why Customer Behavior Is the Key Metric for Business Success

By: Joshua Seiden
Narrated by: Chris Abell
Get this deal Try for £0.00

£7.99/mo after 3 months. Offer ends April 30, 2025 23:59 GMT. Cancel monthly.

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £6.99

Buy Now for £6.99

Confirm Purchase
Pay using card ending in
Switch payment method
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.
Cancel

About this listen

In the old days, when we made physical products, setting project goals wasn’t that hard. But in today’s service - and software-driven world, “done” is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on? Mostly, we simply ask teams to build features - but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve.

Using outcomes creates focus and alignment. It eliminates needless work. And it puts the customer at the center of everything you do. Setting goals as outcomes sounds simple, but it can be hard to do in practice. This book is a practical guide to using outcomes to guide the work of your team.

©2019 Joshua Seiden (P)2019 Joshua Seiden Consumer Behavior & Market Research Leadership Management & Leadership Marketing & Sales Business Market Analysis Customer Success

Listeners also enjoyed...

 Continuous Discovery Habits cover art

Critic reviews

"Josh’s crisp volume brims with insight about how to fly at just the right level - the level of outcomes. If you’ve ever wondered how M your MVP should be, or how to get more R in your OKRs, this book will help." (Nick Rockwell, CTO, NY Times)

What listeners say about Outcomes over Output: Why Customer Behavior Is the Key Metric for Business Success

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    48
  • 4 Stars
    12
  • 3 Stars
    4
  • 2 Stars
    0
  • 1 Stars
    2
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    41
  • 4 Stars
    8
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    1
Story
  • 4.5 out of 5 stars
  • 5 Stars
    37
  • 4 Stars
    9
  • 3 Stars
    5
  • 2 Stars
    0
  • 1 Stars
    1

Reviews - Please select the tabs below to change the source of reviews.

Audible.co.uk reviews

Amazon reviews
Sort by:
Filter by:
  • Overall
    1 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    3 out of 5 stars
Profile Image for Onedmc

Listned

I was hoping to find new insights as to how I might ensure that we deliver the outcomes.

Report this

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!