Listen free for 30 days

Listen with offer

Preview

  • Outcomes over Output: Why Customer Behavior Is the Key Metric for Business Success

  • By: Joshua Seiden
  • Narrated by: Chris Abell
  • Length: 1 hr and 21 mins
  • 4.6 out of 5 stars (64 ratings)

£0.00 for first 30 days

Try for £0.00
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.

Outcomes over Output: Why Customer Behavior Is the Key Metric for Business Success

By: Joshua Seiden
Narrated by: Chris Abell
Try for £0.00

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £6.99

Buy Now for £6.99

Pay using card ending in
Switch payment method
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Summary

In the old days, when we made physical products, setting project goals wasn’t that hard. But in today’s service - and software-driven world, “done” is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on? Mostly, we simply ask teams to build features - but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve.

Using outcomes creates focus and alignment. It eliminates needless work. And it puts the customer at the center of everything you do. Setting goals as outcomes sounds simple, but it can be hard to do in practice. This book is a practical guide to using outcomes to guide the work of your team.
©2019 Joshua Seiden (P)2019 Joshua Seiden
Consumer Behavior & Market Research Leadership Business Market Analysis Customer Success
Show More Show Less
activate_Holiday_promo_in_buybox_DT_T2

Listeners also enjoyed...

 Continuous Discovery Habits cover art
Radical Focus (Second Edition) cover art
The Product Book cover art
Inspired cover art
Escaping the Build Trap cover art
Team Topologies: Organizing Business and Technology Teams for Fast Flow cover art
Lean UX cover art
Growth Hacking for Dummies cover art
Empowered cover art
How to Lead in Product Management cover art
Good Strategy/Bad Strategy cover art
UX Strategy cover art
Lean vs Agile vs Design Thinking cover art
The Product Mindset cover art
There's No Such Thing as an IT Project cover art
The Lean Startup cover art

Critic reviews

"Josh’s crisp volume brims with insight about how to fly at just the right level - the level of outcomes. If you’ve ever wondered how M your MVP should be, or how to get more R in your OKRs, this book will help." (Nick Rockwell, CTO, NY Times)

What listeners say about Outcomes over Output: Why Customer Behavior Is the Key Metric for Business Success

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    47
  • 4 Stars
    12
  • 3 Stars
    4
  • 2 Stars
    0
  • 1 Stars
    1
Performance
  • 5 out of 5 stars
  • 5 Stars
    40
  • 4 Stars
    8
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    36
  • 4 Stars
    9
  • 3 Stars
    5
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Audible.co.uk reviews

Amazon reviews
Sort by:
Filter by:
  • Overall
    1 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    3 out of 5 stars
Profile Image for Onedmc

Listned

I was hoping to find new insights as to how I might ensure that we deliver the outcomes.

Report this

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!