Design Marketing
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Marketing to Mindstates
- The Practical Guide to Applying Behavior Design to Research and Marketing
- By: Will Leach
- Narrated by: Mike Rylander
- Length: 4 hrs and 46 mins
- Unabridged
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To reach today’s customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors - a process called behavior design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing listeners to temporary moments of influence called mindstates.
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Horrible
- By Naghiyev on 10-03-24
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Marketing to Mindstates
- The Practical Guide to Applying Behavior Design to Research and Marketing
- Narrated by: Mike Rylander
- Length: 4 hrs and 46 mins
- Release date: 15-07-21
- Language: English
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With this book, researchers and marketers will finally have a practical guide to creating behaviorally designed marketing that psychologically breaks through your customers’ nonconscious to drive new behaviors and topline growth....
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- By: Stephen Wendel
- Narrated by: Danny Hughes
- Length: 12 hrs and 46 mins
- Unabridged
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Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Narrated by: Danny Hughes
- Length: 12 hrs and 46 mins
- Release date: 25-07-23
- Language: English
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In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development....
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I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- By: Morten Münster
- Narrated by: David Bateson
- Length: 9 hrs and 27 mins
- Unabridged
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With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
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Insights and realism
- By Kindle Customer on 16-06-24
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I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- Narrated by: David Bateson
- Length: 9 hrs and 27 mins
- Release date: 18-06-19
- Language: English
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Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same...
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Sales and Marketing for Decorators
- By: Jon Mears
- Narrated by: Graham Mack
- Length: 5 hrs and 40 mins
- Unabridged
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If you want to start making more money as a painter and decorator, improving your sales and marketing is the key. If you don’t take your sales and marketing seriously, you are leaving thousands of dollars per year on the table. Creating advertisements, crafting proposals, and selling your services at the highest level is the fastest way to increase your profits. This book will guide you through everything you need to know about sales and marketing for your decorating business.
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Very useful and easy to listen to
- By Olly Austin on 31-08-22
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Sales and Marketing for Decorators
- Narrated by: Graham Mack
- Length: 5 hrs and 40 mins
- Release date: 08-12-20
- Language: English
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If you want to start making more money as a painter and decorator, improving your sales and marketing is the key. Creating advertisements, crafting proposals, and selling your services at the highest level is the fastest way to increase your profits....
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The 22 Laws of Category Design
- Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
- By: Category Pirates, Christopher Lochhead, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 5 hrs and 59 mins
- Unabridged
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This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.
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The 22 Laws of Category Design
- Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
- Narrated by: Jason DeFillippo
- Length: 5 hrs and 59 mins
- Release date: 30-06-23
- Language: English
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This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value....
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Emotional Design
- Why We Love (or Hate) Everyday Things
- By: Don Norman
- Narrated by: George Newbern
- Length: 7 hrs and 23 mins
- Unabridged
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Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Narrated by: George Newbern
- Length: 7 hrs and 23 mins
- Release date: 28-11-23
- Language: English
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Why attractive things work better and other crucial insights into human-centered design....
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Revenue Architecture
- By: Jacco van der Kooij
- Narrated by: Jerry McDaniel
- Length: 14 hrs and 11 mins
- Unabridged
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Welcome to Revenue Architecture, a book meticulously designed for recurring revenue businesses. Authored by Jacco van der Kooij, the founder of renowned B2B revenue consultancy Winning by Design, this book reveals the proven frameworks and systems that successful revenue leaders are using to align their Go-to-Market (GTM) teams to drive efficient, durable revenue growth. Too many revenue leaders are struggling to meet their goals from quarter to quarter, year to year.
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Revenue Architecture
- Narrated by: Jerry McDaniel
- Length: 14 hrs and 11 mins
- Release date: 28-08-24
- Language: English
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Welcome to Revenue Architecture, a book meticulously designed for recurring revenue businesses.
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Architect and Entrepreneur
- A Field Guide: Building, Branding, and Marketing Your Startup Design Business
- By: Eric W Reinholdt
- Narrated by: Eric W Reinholdt
- Length: 5 hrs and 18 mins
- Unabridged
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Part narrative, part business book, Architect and Entrepreneur is filled with contemporary, relevant, fresh tips and advice from a seasoned professional architect building a new business. The guide advocates novel strategies and tools that merge entrepreneurship with the practices of architecture and interior design.
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Very helpful, thank you!
- By Elitsa on 26-03-22
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Architect and Entrepreneur
- A Field Guide: Building, Branding, and Marketing Your Startup Design Business
- Narrated by: Eric W Reinholdt
- Length: 5 hrs and 18 mins
- Release date: 29-07-16
- Language: English
- Part narrative, part business book, Architect and Entrepreneur is filled with contemporary, relevant, fresh tips and advice from a seasoned professional architect building a new business....
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Design for How People Think
- Using Brain Science to Build Better Products
- By: John Whalen PhD
- Narrated by: Mitchell Dorian
- Length: 4 hrs and 43 mins
- Unabridged
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User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.
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Just another book on design, nothing special
- By Asier on 13-01-23
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Design for How People Think
- Using Brain Science to Build Better Products
- Narrated by: Mitchell Dorian
- Length: 4 hrs and 43 mins
- Release date: 18-05-21
- Language: English
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User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience....
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Emotion by Design
- Lessons on Creativity from a Life at Nike
- By: Greg Hoffman
- Narrated by: Greg Hoffman
- Length: 9 hrs and 1 min
- Unabridged
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Emotion by Design reveals how leaders can harness the creative potential of any team, and so resonate with their audience like never before. Reflecting on his time working on Nike campaigns for Ronaldo and LeBron, the Olympics and the FIFA World Cup, Greg Hoffman reveals how any business can unlock its creativity: whether by seeking out the daydreamers (and taking them seriously), or recognising that visionary ideas come not only from ingenious individuals but from whole cultures of innovation or understanding how to turn a mere campaign into a global movement.
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Full of ideas and passion and purpose
- By Anonymous User on 28-07-23
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Emotion by Design
- Lessons on Creativity from a Life at Nike
- Narrated by: Greg Hoffman
- Length: 9 hrs and 1 min
- Release date: 07-04-22
- Language: English
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From 'Just Do It' to the Swoosh logo, everything Nike creates is precision-engineered to connect with its customers' deepest emotions. Now, Nike's former CMO outlines a method that uses creativity to forge deep, lasting bonds with customers. He calls it Emotion by Design....
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The Category Design Toolkit: Beyond Marketing
- 15 Frameworks for Creating & Dominating Your Niche
- By: Category Pirates, Christopher Lochhead, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 8 hrs and 48 mins
- Unabridged
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Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators.
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The Category Design Toolkit: Beyond Marketing
- 15 Frameworks for Creating & Dominating Your Niche
- Narrated by: Jason DeFillippo
- Length: 8 hrs and 48 mins
- Release date: 19-04-23
- Language: English
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Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders....
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X
- The Experience When Business Meets Design
- By: Brian Solis
- Narrated by: Steven Menasche
- Length: 6 hrs and 25 mins
- Unabridged
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Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around? Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand.
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X
- The Experience When Business Meets Design
- Narrated by: Steven Menasche
- Length: 6 hrs and 25 mins
- Release date: 11-05-17
- Language: English
- Success and the future of business is experiential, and this is the time to learn how to create and cultivate meaningful experiences....
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How to Grow as a Graphic Designer
- By: Catharine Fishel
- Narrated by: Jennifer Emery
- Length: 4 hrs and 5 mins
- Unabridged
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Helping graphic designers find professional and spiritual support in the ever-demanding struggle to stay creative and profitable, this book reveals how some of today's most successful and intriguing designers keep growing as artists and as people with the power to affect public attitudes. Topics addressed include how to keep track of one's vision, the meaning of success, what sustains designers spiritually, and how to embrace change and stay fluid.
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How to Grow as a Graphic Designer
- Narrated by: Jennifer Emery
- Length: 4 hrs and 5 mins
- Release date: 23-02-13
- Language: English
- This book reveals how some of today's most successful and intriguing designers keep growing as artists and as people with the power to affect public attitudes....
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The Pricing Roadmap
- How to Design B2B SAAS Pricing Models That Your Customers Will Love
- By: Ulrik Lehrskov-Schmidt
- Narrated by: Ulrik Lehrskov-Schmidt
- Length: 6 hrs and 29 mins
- Unabridged
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Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.
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great book
- By Anonymous User on 11-08-24
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The Pricing Roadmap
- How to Design B2B SAAS Pricing Models That Your Customers Will Love
- Narrated by: Ulrik Lehrskov-Schmidt
- Length: 6 hrs and 29 mins
- Release date: 08-02-24
- Language: English
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Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing.
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Design-Driven Growth
- Strategy & Case Studies For Product Shapers
- By: Molly Norris Walker
- Narrated by: Susan Marlow
- Length: 1 hr and 53 mins
- Unabridged
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Here’s the cold, hard truth: Ideas are cheap. Product follow-through is where the money is spent and made. That’s where heroes are forged, and excellent product design sparks what eventually becomes major growth. Today, products need to grow their user bases...from scratch, again and again. This book is a guide to the vital work of shaping a product into its sustaining engine. It’s a design-focused companion to methodologies like product-led growth.
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Great balance between tactical and strategic approach to growth
- By Axure L. on 17-07-19
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Design-Driven Growth
- Strategy & Case Studies For Product Shapers
- Narrated by: Susan Marlow
- Length: 1 hr and 53 mins
- Release date: 04-09-18
- Language: English
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Here’s the cold, hard truth: Ideas are cheap. Product follow-through is where the money is spent and made. That’s where heroes are forged, and excellent product design sparks what eventually becomes major growth....
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Creating the Perfect Design Brief
- How to Manage Design for Strategic Advantage
- By: Peter L. Phillips
- Narrated by: Scott O' Neill
- Length: 6 hrs and 52 mins
- Unabridged
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In one of the only books of its kind, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution; and much, much more.
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Creating the Perfect Design Brief
- How to Manage Design for Strategic Advantage
- Narrated by: Scott O' Neill
- Length: 6 hrs and 52 mins
- Release date: 20-02-13
- Language: English
- In one of the only books of its kind, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs....
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The Brand Mapping Strategy
- Design, Build, and Accelerate Your Brand
- By: Karen Tiber Leland
- Narrated by: Karen Tiber Leland
- Length: 4 hrs and 54 mins
- Unabridged
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Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices, and anecdotes from real life brand-building successes to give listeners the tools they need to design, build, and accelerate a successful brand.
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The Brand Mapping Strategy
- Design, Build, and Accelerate Your Brand
- Narrated by: Karen Tiber Leland
- Length: 4 hrs and 54 mins
- Release date: 22-12-20
- Language: English
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Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and more....
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App Escape Plan
- How to Create and Launch Your App Idea. The Shortcut to Mobile App Development and Design, Hiring an App Developer, iOS App Marketing Success & Getting Your iPhone App Published.
- By: Elaine Heney
- Narrated by: Tom Chandler
- Length: 1 hr and 2 mins
- Unabridged
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Ready to make and publish your first mobile app? Creating your first iPhone and Android app can be a stressful jump head-first into the great unknown. Are you ready to skip all the drama and create a successful app? Discover how to design your mobile app, hire an app developer, and get your app published on the app store - no tech experience needed. Enjoy this audiobook, created by number one global appreneur who quit her job and published over 430 apps with over 25 million downloads worldwide.
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App Escape Plan
- How to Create and Launch Your App Idea. The Shortcut to Mobile App Development and Design, Hiring an App Developer, iOS App Marketing Success & Getting Your iPhone App Published.
- Narrated by: Tom Chandler
- Length: 1 hr and 2 mins
- Release date: 29-03-22
- Language: English
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Ready to make and publish your first mobile app? Creating your first iPhone and Android app can be a stressful jump head-first into the great unknown. Are you ready to skip all the drama and create a successful app? Discover how to design your mobile app, hire an app developer....
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Mobile Magic
- The Saatchi and Saatchi Guide to Mobile Marketing and Design
- By: Tom Eslinger
- Narrated by: Jay Snyder
- Length: 4 hrs and 35 mins
- Unabridged
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The future of marketing is mobile, with 75 percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners.
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Mobile Magic
- The Saatchi and Saatchi Guide to Mobile Marketing and Design
- Narrated by: Jay Snyder
- Length: 4 hrs and 35 mins
- Release date: 27-07-20
- Language: English
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A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide, Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners....
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Brandjam
- Humanizing Brands Through Emotional Design
- By: Marc Gobe
- Narrated by: Gregory St. John
- Length: 11 hrs and 29 mins
- Unabridged
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Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the "instrument" companies can use for jazzing up a brand - how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way.
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Brandjam
- Humanizing Brands Through Emotional Design
- Narrated by: Gregory St. John
- Length: 11 hrs and 29 mins
- Release date: 28-02-13
- Language: English
- Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe....
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