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Marketing to Mindstates
- The Practical Guide to Applying Behavior Design to Research and Marketing
- Narrated by: Mike Rylander
- Length: 4 hrs and 46 mins
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Marketing to Mindstates
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Summary
Your nonconscious mind will filter out more than 99 percent of marketing you “see” today. Traditional marketing simply doesn’t work in today’s complex world. To reach today’s customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors - a process called behavior design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing listeners to temporary moments of influence called mindstates. Using his Mindstate Behavioral Model, he shows you specifically how to create behaviorally optimized messaging designed to activate these mindstates and trigger real emotional engagement.
With this book, researchers and marketers will finally have a practical guide to creating behaviorally designed marketing that psychologically breaks through your customers’ nonconscious to drive new behaviors and topline growth.
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What listeners say about Marketing to Mindstates
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance2 out of 5 stars
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Story5 out of 5 stars
- Bob T
- 28-09-22
A book on behavioural science narrated by someone who can’t say behavioural
Extraordinary book. Great info. Unfortunate distraction of narrator mangling the pronunciation of behavioural (a word used multiple times a chapter). Like listening to George W say nuclear dozens of times.
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story2 out of 5 stars
- Naghiyev
- 10-03-24
Horrible
I didn’t find anything new or revolutionary here. This book is just a copy and paste from different well known authors!
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