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Opting in to Optimization

How Successful E-commerce Brands Convert More Customers, Increase Profits, and Create Raving Fans

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Opting in to Optimization

By: R. Jon MacDonald
Narrated by: R. Jon MacDonald
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About this listen

With the explosion of direct-to-consumer online retailers, things have been heating up in the eCommerce industry. The differentiators of yesterday have become table stakes for modern brands - those that want to defend their position or gain market share will need to level up from foundational practices to advanced tactics. Opting in to Optimization provides a collection of principles that, when applied in a disciplined manner, has proven to help eCommerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses.

Author R. Jon MacDonald has more than a decade of experience helping globally recognized brands like Nike, Xerox, Adobe, and The Economist design highly effective online purchasing experiences. In this book, he condenses all of that knowledge into a handful of powerful strategies and principles that will accelerate growth without compromising customer experience. Brief enough to review in a week, but impactful enough to last a lifetime, this book is a must-listen for anyone in a leadership position at an ambitious online retailer.

©2021 R. Jon MacDonald (P)2021 R. Jon MacDonald E-Commerce Marketing Marketing & Sales Sales & Selling

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Helpful but

I think there could have been less theory and explanation and more practical action steps. Also a bit less self promotion would be good.

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